Episodios

  • Systems thinking: what it is and what it's not

    Systems thinking: what it is and what it's not
    Apr 9 2026
    Brands act as systems of meaning, with flexibility preferred over rigid guidelines. So what does 'complex systems management' mean for marketers? JP Castlin joins WARC's David Tiltman to break down the terminology of systems, the complexity of modern marketing and the need to find answers to that complexity.
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    41 m
  • Implications of the Gulf energy crisis

    Implications of the Gulf energy crisis
    Apr 7 2026
    WARC's new Global Ad Forecast maps out three scenarios for media spend as a result of war in the Middle East. WARC's James McDonald and Alex Brownsell make sense of the data, and what the current volatility will mean for advertisers in 2026.
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    21 m
  • Here comes System 3: a theory of artificial cognition

    Here comes System 3: a theory of artificial cognition
    Apr 2 2026
    System 3 thinking recognises that AI now functions as an external cognitive partner in human decision-making, not just a tool. Thinkerbell's Adam Ferrier and Matt Plant join WARC's Lena Roland to discuss its impact on the customer journey, brand fame, and the cognitive surrender trap.
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    45 m
  • Football fever: why this year's World Cup will be different

    Football fever: why this year's World Cup will be different
    Mar 31 2026

    The 2026 men's FIFA World Cup is expected to inject $10.5bn into the ad market, but media fragmentation is changing the game for advertisers. WARC's Alex Brownsell talks to Omar Oakes, founder of Oomph, about media trends covered in the new Global Ad Trends: FIFA World Cup 2026 report.

    Thanks to Criteo for sponsoring this episode. There’s a lot of noise about AI, but here’s the news you need to know: Criteo is the first advertising company to integrate with OpenAI as part of ChatGPT’s advertising pilot, bringing commerce media into one of the fastest-growing AI platforms. If you want stay competitive in this new era of AI-driven shopping and advertising, Criteo’s new report: CommerceAI Trends 2026, is the essential intelligence you need to succeed.

    Level up your marketing in the AI era: check out Criteo’s free trends report here.
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    22 m
  • WARC Rankings 2026: Dove's 'Real Beauty' wins the Effective 100

    WARC Rankings 2026: Dove's 'Real Beauty' wins the Effective 100
    Mar 26 2026
    Dove's 'Real Beauty' platform has driven brand growth for more than 20 years. Now, it's won the Effective 100. Zoe Hamilton, Chief Strategy Officer for Unilever at Ogilvy London, and WARC's Amy Rodgers discuss why Real Beauty's impact proves the power of longevity in boosting marketing effectiveness.
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    24 m
  • The Effective CMO: AIA's Stuart A. Spencer

    The Effective CMO: AIA's Stuart A. Spencer
    Mar 24 2026
    Insurance brand AIA believes that "scaring the hell out of people" undermines the very outcomes insurance marketers are trying to achieve. CMO Stuart Spencer talks to WARC's Jenny Chan about AIA’s behavioral economics model,  how vulnerability = authenticity, and why tackling deeply entrenched health stereotypes and rebuilding category trust is essential to drive behavioral change.
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    40 m
  • Storytelling is an increasingly overlooked art form

    Storytelling is an increasingly overlooked art form
    Mar 19 2026
    An Ipsos analysis of 15,000 ads showed that half of advertisers overlook the power of storytelling. Ipsos's Adam Sheridan joins WARC's Paul Stringer to discuss why storytelling is such a powerful creative approach.
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    36 m
  • The creative dividend: media spend and creative quality are better together

    The creative dividend: media spend and creative quality are better together
    Mar 17 2026
    Research from System1 & Effie found that combining creative quality with media spend significantly accelerates business outcomes. System1's Andrew Tindall and Effie's Juliet Haygarth join WARC's David Tiltman to discuss the "Creative Dividend" study, which highlights the importance of integrating media and creative strategies for commercial growth. The "Creative Dividend" index measures creative efficiency, predicting 60.1% of business outcomes when combined with media spend. The study also identifies "super touch points" that effectively build brand effects and capture in-market revenue.
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    50 m