The Veterinary Survival Show Podcast Por Mark McGaunn CPA/PFS CFP® and Jenni George CVPM arte de portada

The Veterinary Survival Show

The Veterinary Survival Show

De: Mark McGaunn CPA/PFS CFP® and Jenni George CVPM
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We know that running a veterinary business can sometimes feel like you're fighting your way through a jungle of financial insecurity, HR nightmares, and overall business confusion. Our goal is to give you the ideas and tools you need to not just survive in this jungle but to thrive in the veterinary industry. By combining over 50 years of knowledge and experience with differing opinions and a little humor, we will help you get the information you need to make the best decisions for you and your veterinary business. Welcome to The Veterinary Survival Show with veterinary CPA and Certified Financial Planner Mark McGaunn and Certified Veterinary Practice Manager and practice owner Jenni George.© 2026 The Veterinary Survival Show Economía Gestión Gestión y Liderazgo Liderazgo
Episodios
  • When Your Pet Needs a Lawyer - Interview with Boston Dog Lawyer - Jeremy Cohen
    Apr 10 2026

    In this episode, Jeremy Cohen, founder of Boston Dog Lawyers, shares insights into the niche field of pet law, including dangerous dog hearings, pet custody disputes, and the evolving legal recognition of animals as family members. Discover how legal professionals and veterinarians can better collaborate to ensure fair treatment of pets and improve outcomes in pet-related legal cases.

    Key Topics:

    • Pet law and legal system evolution
    • Dangerous dog hearings and procedures
    • The role of veterinarians and records in legal cases

    Chapters

    • 00:00 Introduction and Guest Introduction
    • 03:06 The Birth of Pet Law
    • 06:53 Understanding Dangerous Dog Hearings
    • 11:24 Legal Framework for Dog Ownership
    • 14:13 The Role of Veterinarians in Legal Cases
    • 17:03 Veterinary Records as Evidence
    • 22:49 The Evolving Perspective on Pet Custody
    • 27:10 Navigating the Legal Landscape of Pet Ownership
    • 28:08 Memorable Cases and Lessons Learned
    • 30:45 Veterinary Accountability and Client Communication
    • 37:52 Proactive Measures: Custody Agreements and Pet Trusts
    • 44:12 The Importance of Training and Responsible Pet Ownership
    • 52:00 www.LGA.CPA (1).mp4




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    52 m
  • Handling Difficult Clients Without Losing Your Cool
    Apr 3 2026

    summary

    In this episode of the Veterinary Survival Podcast, Mark, Jenni, and Chris delve into the complexities of managing difficult clients in veterinary practice. They discuss the emotional and financial toll these clients can take on practices, the importance of setting clear boundaries, and the need for effective communication strategies. The conversation highlights the distinction between entitled clients and those who are simply going through tough times, emphasizing the necessity of compassion and understanding. Additionally, they explore the impact of client reviews, the pitfalls of discounting services, and the importance of fostering a supportive practice culture that empowers staff to handle challenging situations effectively.

    Takeaways

    • Difficult clients can significantly impact the emotional and financial health of a veterinary practice.
    • It's crucial to distinguish between entitled clients and those who are upset due to personal circumstances.
    • Setting clear boundaries with clients is essential for maintaining a healthy practice environment.
    • Training staff on communication and de-escalation techniques can improve client interactions.
    • Discount policies should be managed carefully to avoid financial losses.
    • Empowering team members to handle difficult situations can lead to a more positive workplace culture.
    • Regular team meetings can help address communication issues and build a supportive environment.
    • Client reviews can influence practice reputation, and responding to them is important.
    • Practices should be selective about the clients they serve to ensure a positive working environment.
    • Compassion and understanding are key when dealing with clients in distress.


    Chapters

    • 00:00 Navigating Difficult Client Relationships
    • 06:01 De-escalation Techniques for Client Interactions
    • 11:49 Setting Boundaries and Expectations with Clients
    • 18:07 The Case for Firing Clients
    • 23:58 Compassion vs. Business: Finding the Balance
    • 29:58 Effective Communication Strategies
    • 36:47 Managing Discounts and Financial Health
    • 41:58 Handling Online Reviews and Reputation
    • 46:58 Setting Boundaries with Clients


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    54 m
  • Pricing with Confidence: The Psychology of Your Fees
    Mar 9 2026

    In this episode of the Veterinary Survival Podcast, hosts Mark and Jenni delve into the complexities of pricing in veterinary care. They discuss the emotional challenges veterinarians face when setting prices, the impact of financial conversations on their mental well-being, and the importance of overcoming the fear of raising prices. The conversation highlights strategies for implementing price increases responsibly, the significance of long-term sustainability, and the necessity of retaining a well-compensated team. The episode concludes with actionable advice for veterinarians looking to navigate these challenges effectively.

    Takeaways

    • Veterinarians often struggle with pricing due to emotional factors.
    • The animals suffer when clients can't afford care.
    • It's crucial to avoid assumptions about what clients can pay.
    • Veterinarians should charge what they're worth, not just cover costs.
    • Fear of raising prices can lead to financial decline.
    • Regular price increases can help maintain sustainability.
    • Team retention is linked to fair compensation and benefits.
    • Open communication with the team is essential for pricing decisions.
    • ProfitSolver can provide valuable insights for pricing strategies.
    • Veterinary care quality has improved, justifying higher prices.


    Chapters

    00:00
    Introduction to Pricing Challenges in Veterinary Care

    02:46
    Emotional Aspects of Veterinary Pricing

    08:06
    Common Fears Around Raising Prices

    12:56
    Understanding Value in Veterinary Services

    18:48
    Identifying Underpricing in Veterinary Practices

    22:11
    Indicators of Financial Trouble in Veterinary Practices

    26:31
    Investing in Veterinary Equipment

    27:27
    Strategic Pricing and Profitability

    29:15
    Understanding Value and Team Dynamics

    35:29
    Long-Term Sustainability in Veterinary Practices

    40:08
    Taking Action on Pricing Strategies

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    44 m
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