In this episode of the Veterinary Survival Podcast, hosts Mark and Jenni delve into the complexities of pricing in veterinary care. They discuss the emotional challenges veterinarians face when setting prices, the impact of financial conversations on their mental well-being, and the importance of overcoming the fear of raising prices. The conversation highlights strategies for implementing price increases responsibly, the significance of long-term sustainability, and the necessity of retaining a well-compensated team. The episode concludes with actionable advice for veterinarians looking to navigate these challenges effectively.

Takeaways

• Veterinarians often struggle with pricing due to emotional factors.
• The animals suffer when clients can't afford care.
• It's crucial to avoid assumptions about what clients can pay.
• Veterinarians should charge what they're worth, not just cover costs.
• Fear of raising prices can lead to financial decline.
• Regular price increases can help maintain sustainability.
• Team retention is linked to fair compensation and benefits.
• Open communication with the team is essential for pricing decisions.
• ProfitSolver can provide valuable insights for pricing strategies.
• Veterinary care quality has improved, justifying higher prices.

Chapters

00:00
Introduction to Pricing Challenges in Veterinary Care

02:46
Emotional Aspects of Veterinary Pricing

08:06
Common Fears Around Raising Prices

12:56
Understanding Value in Veterinary Services

18:48
Identifying Underpricing in Veterinary Practices

22:11
Indicators of Financial Trouble in Veterinary Practices

26:31
Investing in Veterinary Equipment

27:27
Strategic Pricing and Profitability

29:15
Understanding Value and Team Dynamics

35:29
Long-Term Sustainability in Veterinary Practices

40:08
Taking Action on Pricing Strategies

In this episode, Mark McGaunn and Jenni George discuss key takeaways from the VMX conference, focusing on the rise of AI technology in veterinary medicine, challenges faced by practices, the importance of team dynamics and retention, and the impact of relief veterinarians. They emphasize the need for embracing technology, maintaining a positive culture, and the significance of continuity of care for clients. The conversation highlights the importance of bringing teams to conferences for shared learning and growth.

Takeaways

• AI technology is becoming increasingly prevalent in veterinary practices.
• Veterinary practices face challenges in retention and team dynamics.
• Continuity of care is essential for client satisfaction.
• Embracing technology can improve efficiency and emotional wellness.
• Relief veterinarians are changing the landscape of veterinary care.
• Team involvement in decision-making leads to happier practices.
• New graduates are eager to learn and adapt to practice culture.
• Conferences provide valuable opportunities for team building and learning.
• Practices should focus on culture to retain staff and clients.
• It's important to set expectations for team participation at conferences.

Want to learn more about how Mark and his team at LGA help veterinarian practices thrive? Visit https://www.lga.cpa/who-we-serve/veterinarians/.

Artificial intelligence (AI) is no longer a future concept in veterinary medicine. It is already showing up in exam rooms, back offices, and practice management systems across the country. In this episode, Chris O’Day sits down with hosts Jenni George, CVPM and Mark McGaunn, CPA/PFS, CFP® to cut through the hype and talk honestly about how AI is being used in veterinary practices today, where it is creating real efficiency, and where it introduces new risks. From AI scribes and scheduling tools to legal gray areas and culture concerns, this conversation focuses on how practice owners can adopt artificial intelligence thoughtfully without losing what makes their practice human.

In this episode, you’ll hear about:

• Where AI is already being used in veterinary practices today
• How AI scribe tools can improve efficiency while still requiring human oversight
• The legal and medical record questions surrounding recordings, transcriptions, and data retention
• Common fears and misconceptions about artificial intelligence in veterinary medicine
• How practice owners can start small, test responsibly, and build clear guardrails
• Why protecting client experience and practice culture matters just as much as efficiency gains
• What Jenni and Mark are watching for at VMX and in the rapidly growing veterinary AI space

If you’re curious about artificial intelligence but unsure where to begin, this episode offers a practical, grounded perspective from professionals who are already seeing it in action.

In this episode of the Veterinary Survival Show, Mark McGaunn and Jenni George break down how veterinary practices can stay financially resilient through slow seasons, unexpected emergencies, and major equipment purchases.

You will learn the most common financial vulnerabilities Mark sees in practice owners, why building cash reserves is non negotiable, and how real world disruptions like COVID, floods, fires, and equipment failures expose weak planning. Jenni shares practical lessons learned the hard way, including why insurance audits matter, how to avoid coverage gaps, and what policies and documentation every clinic should have in place.

They also tackle the big question every owner faces when the “new shiny toy” shows up, when it makes sense to lease vs buy, how to spot unclear or unfavorable lease terms, and why you should always review agreements before you sign. Finally, they discuss ways to smooth out cash flow year round, including wellness plans, transparent pricing conversations, and using slower periods to improve systems, training, and team retention.

If you want a more predictable, less stressful financial year in your practice, this episode gives you a clear starting point.

Feeling overwhelmed by your to-do list? You’re not alone, and there’s a better way to work.

In this conversation, Mark McGaunn, CPA/PFS, CFP® and Partner at LGA, joins Certified Veterinary Practice Manager and hospital owner Jenni George, CVPM, to sit down with cohost Chris O’Day. Together, they tackle one of the most important and often overlooked skills in veterinary medicine: delegation.

Veterinarians are highly trained, highly driven, and often highly overloaded. Many try to do everything themselves, from charts to billing to nail trims, and it comes at a cost. Burnout, stress, missed revenue, stalled growth, and underutilized teams are all too common.

In this episode, we explore:
• Why delegation is so hard for veterinary professionals
• How over-functioning leads to exhaustion and inefficiency
• The connection between delegation, profitability, and team retention
• Real-world stories from both practice and advisory work
• Tasks vets should stop doing immediately
• How to empower technicians and CSRs without feeling like you’re losing control
• Small habits you can start tomorrow to reclaim time and reduce stress

Mark also offers insight from his role as a Partner at LGA, a regional CPA and Business Advisory firm that supports veterinary hospitals with financial strategy, tax planning, and outsourced accounting.

If your schedule feels overloaded or you’re struggling to step back from day-to-day tasks, this episode will help you create a healthier and more sustainable way of working for yourself, your team, and your patients.

Tune in now to the newest episode of The Veterinary Survival Show.

At the Veterinary Survival Show, we're here to support our listeners through all stages of owning a practice... including the one that one wants to talk about, selling. Some may call it an "exit strategy", but we prefer the term master escape plan! We know it can be scary to think about parting with your practice, but we also know how important it is to be ready for anything. In this episode, cohosts Mark McGaunn and Jenni George discuss what to consider, steps to take, and more for implementing your master escape plan!

The Veterinary Survival Show is BACK with our latest episode! This time we're talking about fees - the other F word! What is a fee? Why are they so controversial? Are there any instances where fees are appropriate? We're not giving anything away here, so be sure to listen in as Jenni and Mark break discuss their feelings about all things fee related!

The Veterinary Survival Show is excited to welcome Dr. Peter Weinstein to our Podcast! Listen in to hear his thoughts on the state of the today's veterinary industry and how it can (and should) change.