The Value Pricing Podcast Podcast Por Mark Wickersham arte de portada

The Value Pricing Podcast

The Value Pricing Podcast

De: Mark Wickersham
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Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.© 2026 The Value Pricing Show Economía
Episodios
  • Build Your AI-Team: The Future of Hiring in Accounting
    Mar 30 2026

    What does hiring look like in an AI-driven accounting world—and are you ready for it?

    Discover how to build a smarter, stronger team using AI, not just more people.

    The rules of hiring have changed… are you still playing the old game?

    Learn how to attract the right people, not just more applicants, in a post-COVID, flexible world.

    From job ads to interviews, see how ChatGPT can transform your entire hiring process.

    Stop hiring for tasks. Start hiring for skills that actually matter.

    The latest episode of the Value Pricing Podcast is now available: Build Your AI-Team: The Future of Hiring in Accounting

    In today's episode you will learn:

    • How AI is reshaping hiring in modern accounting firms
    • What skills matter most in an AI-driven workplace
    • How to attract the right candidates in a flexible world
    • Ways to use ChatGPT to streamline your hiring process
    • How to design interviews, tests, and onboarding for success

    Don’t miss out on learning how to build a smarter, AI-powered team that transforms the way your firm hires and grows.

    Listen now!

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    54 m
  • How to Use AI for Strategic Planning & Business Advisory Services
    Mar 16 2026

    Is AI about to change the future of business advisory for accountants?

    In this episode, we explore how tools like ChatGPT can help you deliver strategic planning and high-value advisory servicesfaster than ever.

    Discover how AI can help with research, financial analysis, KPIs, strategy creation, and growth planning for your clients.

    What if you could walk into a strategic planning meeting already armed with powerful insights and ideas?

    We’ll also look at practical prompts you can use immediately to generate strategies, analyse businesses, and build actionable plans.

    Faster insights. Better advice. More value for clients.

    This could completely change how accountants deliver advisory.

    The latest episode of the Value Pricing Podcast is now available: How to Use AI for Strategic Planning & Business Advisory Services

    In today's episode you will learn:

    • Why AI-powered advisory is a huge opportunity for accountants.
    • How ChatGPT can accelerate research on clients and industries.
    • Practical prompts to analyse businesses and uncover strategic insights.
    • How to identify powerful KPIs and growth opportunities with AI.
    • Ways to generate strategic plans and business ideas in minutes.
    • How AI helps deliver higher-value advisory faster and more profitably.

    Don’t miss out on discovering how AI can help you deliver smarter strategy, deeper insights, and higher-value advisory to your clients.

    Listen now!

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    40 m
  • The Accountant's Guide to a Website That Sells
    Mar 2 2026

    Is your website actually bringing you clients — or just taking up space?

    In this episode, we unpack the 10 essential elements of a high-performing website.

    You’ll learn how to define your ideal client, craft a powerful headline, position your authority, and use FAQs, social proof, and strong calls to action to increase conversions.

    We also explore lead magnets, video, SEO, tracking, and how to use AI to create smarter, faster website copy.

    No fluff. Just practical steps you can implement immediately.

    If you want a website that works as hard as you do, this episode is for you.

    The latest episode of the Value Pricing Podcast is now available: The Accountant's Guide to a Website That Sells

    In today's episode you will learn:

    • How to define and attract your ideal client
    • Craft headlines that instantly grab attention
    • Position yourself as the trusted expert
    • Use FAQs and SEO to boost visibility
    • Add lead magnets and CTAs that convert
    • Track performance and optimise with AI

    Don’t miss out on the simple, practical changes that could turn your website into your most powerful client-winning tool.

    Listen now!

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