Are you making the most of ChatGPT—or just scratching the surface?

Discover the latest updates, hidden features, and powerful tools that accountants and bookkeepers need to know right now.

From mobile apps and plugins to advanced data analysis and custom instructions—we break down what actually matters.

Learn how to save hours, automate content, and collaborate more effectively with your team.

Plus, find out why prompt engineering could be one of the most valuable skills you ever learn.

Shortcuts, extensions, enterprise updates… it’s all changing fast.

Don’t get left behind.

The latest episode of the Value Pricing Podcast is now available: Top 10 Essential ChatGPT features for Accountants and Bookkeepers

In today's episode you will learn:

• The most powerful new ChatGPT features for accountants
• How plugins and extensions can supercharge your workflow
• Why GPT-4 is a game changer for better results
• How advanced data analysis transforms spreadsheet insights
• The importance of prompt engineering for high-quality outputs
• How custom instructions improve consistency and save time

Don’t miss out on these powerful ChatGPT features that could save you hours and transform the way you work.

Listen now!

What does hiring look like in an AI-driven accounting world—and are you ready for it?

Discover how to build a smarter, stronger team using AI, not just more people.

The rules of hiring have changed… are you still playing the old game?

Learn how to attract the right people, not just more applicants, in a post-COVID, flexible world.

From job ads to interviews, see how ChatGPT can transform your entire hiring process.

Stop hiring for tasks. Start hiring for skills that actually matter.

The latest episode of the Value Pricing Podcast is now available: Build Your AI-Team: The Future of Hiring in Accounting

In today's episode you will learn:

• How AI is reshaping hiring in modern accounting firms
• What skills matter most in an AI-driven workplace
• How to attract the right candidates in a flexible world
• Ways to use ChatGPT to streamline your hiring process
• How to design interviews, tests, and onboarding for success

Don’t miss out on learning how to build a smarter, AI-powered team that transforms the way your firm hires and grows.

Listen now!

Is AI about to change the future of business advisory for accountants?

In this episode, we explore how tools like ChatGPT can help you deliver strategic planning and high-value advisory servicesfaster than ever.

Discover how AI can help with research, financial analysis, KPIs, strategy creation, and growth planning for your clients.

What if you could walk into a strategic planning meeting already armed with powerful insights and ideas?

We’ll also look at practical prompts you can use immediately to generate strategies, analyse businesses, and build actionable plans.

Faster insights. Better advice. More value for clients.

This could completely change how accountants deliver advisory.

The latest episode of the Value Pricing Podcast is now available: How to Use AI for Strategic Planning & Business Advisory Services

In today's episode you will learn:

• Why AI-powered advisory is a huge opportunity for accountants.
• How ChatGPT can accelerate research on clients and industries.
• Practical prompts to analyse businesses and uncover strategic insights.
• How to identify powerful KPIs and growth opportunities with AI.
• Ways to generate strategic plans and business ideas in minutes.
• How AI helps deliver higher-value advisory faster and more profitably.

Don’t miss out on discovering how AI can help you deliver smarter strategy, deeper insights, and higher-value advisory to your clients.

Listen now!

Is your website actually bringing you clients — or just taking up space?

In this episode, we unpack the 10 essential elements of a high-performing website.

You’ll learn how to define your ideal client, craft a powerful headline, position your authority, and use FAQs, social proof, and strong calls to action to increase conversions.

We also explore lead magnets, video, SEO, tracking, and how to use AI to create smarter, faster website copy.

No fluff. Just practical steps you can implement immediately.

If you want a website that works as hard as you do, this episode is for you.

The latest episode of the Value Pricing Podcast is now available: The Accountant's Guide to a Website That Sells

In today's episode you will learn:

• How to define and attract your ideal client
• Craft headlines that instantly grab attention
• Position yourself as the trusted expert
• Use FAQs and SEO to boost visibility
• Add lead magnets and CTAs that convert
• Track performance and optimise with AI

Don’t miss out on the simple, practical changes that could turn your website into your most powerful client-winning tool.

Listen now!

Is your pricing ready for the AI revolution?

In this episode, we explore how AI tools like ChatGPT can transform your pricing strategy — from creating more valuable services to designing smarter pricing packages.

Discover how to build compelling client options with ease and communicate value in a way that truly resonates.

Learn how to make your bookkeeping (and any service) stand out in a world where time-based billing is rapidly becoming obsolete.

We’ll walk through real prompts, real results, and how you can apply them in minutes — not months.

AI is changing everything. Are you keeping up?

Tune in now to see how AI can supercharge your pricing systems and give your firm the edge.

The latest episode of the Value Pricing Podcast is now available: How to Use AI to Create Smarter Pricing Package, Strategies and Systems

In today's episode you will learn:

• How to use AI to enhance your pricing strategy
• A simple prompt to instantly add more client value
• How to build tiered pricing packages in minutes
• The secret to presenting packages clients actually want
• How to turn dull features into irresistible client benefits
• Why communication—not price—is key to pricing success

Don’t miss out on the chance to future-proof your pricing with the power of AI.

Listen now!

Struggling to get traction with your social media?

What if your posts could actually work for you—bringing in the right leads, building trust, and boosting your profits?

In this episode, we uncover how to connect social media to your broader marketing machine, the metrics that actually matter, and how to use ChatGPT to write posts that perform.

You'll hear real examples, powerful prompts, and tips on tailoring content to platforms like Facebook, LinkedIn, and TikTok.

Find out how ChatGPT can supercharge your content.

Spoiler: the problem might not be your content—it could be your offer.

Find out how to fix it, test it, and start seeing results.

The latest episode of the Value Pricing Podcast is now available: Boost Your Reach & Results: ChatGPT Marketing Tips for Accountants

In today's episode you will learn:

• How social media fits into your full marketing strategy
• What metrics actually matter—and how to track them
• Ways ChatGPT can improve and rewrite your posts
• How to tailor content for Facebook, LinkedIn, and TikTok
• Tips for writing in your own unique brand voice
• Smart ways to test, tweak, and optimise your content

Don’t miss out—this episode is packed with practical tips to turn your social media into a lead-generating machine!

Listen now!

What if ChatGPT could do the work, not just talk about it?

In this episode, we explore Agent Mode and how it automates real tasks inside your firm.

From deep research to clicking through software, fixing issues, and building spreadsheets.

We cover bookkeeping, competitor research, lead generation, and client advisory use cases.

This is practical AI you can use right now.

Fast. Powerful. Game-changing.

The latest episode of the Value Pricing Podcast is now available: How to Automate More of Your Firm with Agent Mode in ChatGPT

In today's episode you will learn:

• What Agent Mode is and why it changes everything
• How deep research and action combine to automate work
• Real examples for bookkeeping, payroll, and bank feed fixes
• Smarter competitor research using reviews, forums, and sentiment
• How Agent Mode supports lead generation and advisory services

Don’t miss out on discovering how Agent Mode can transform ChatGPT from a chatbot into a powerful automation engine for your firm.

Listen now!

GPT-5 has changed the rules—are your prompts keeping up?

Discover five practical prompting upgrades that dramatically improve results with GPT-5 and Agent Mode.

Learn why prompt engineering is more important than ever, and how small structural changes can unlock better reasoning, accuracy, and control.

We break down real examples, including meta-prompting and planning-before-execution techniques you can use immediately.

If GPT-5 has felt frustrating or unpredictable, this episode shows you exactly how to fix it.

Sharper prompts. Smarter agents. Better outcomes—starting now.

The latest episode of the Value Pricing Podcast is now available: 5 Prompting Upgrades You Need for GPT-5 and Agent Mode

In today's episode you will learn:

• Why GPT-5 demands clearer, more structured prompts than before
• Five practical prompting upgrades for better accuracy and control
• How planning before execution improves GPT-5 reasoning dramatically
• When to use instant, thinking, and agentic workflows effectively
• How meta-prompting upgrades old prompts for GPT-5 performance

Don’t miss out on learning how to take back control of GPT-5 and turn smarter prompting into consistently better results.

Listen now!