The Unfair Advantage

How You Already Have What It Takes to Succeed

By: Ash Ali, Hasan Kubba

Narrated by: Ash Ali, Hasan Kubba, Raj Ghatak

Winner of the 2021 Business Book of the Year Award.

What is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage.

But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. An Unfair Advantage is the element that gives you an edge over your competition.

This ground-breaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over four billion pounds), the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status and luck in the journey to success. From starting your company, to gaining traction, raising funds and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realise you already had, to succeed in the cut-throat world of business.

©2019 Ash Ali, Hasan Kubba (P)2019 Hachette Audio UK

By far one of the most essential business books

Dont read this book
And waste a ton of useful knowledge
Ur choice
The quality is great and engaging

Must read for anyone

This an amazing book. It is educational, insightful and not at all hard to finish.

Informative, humble, excellent

A really good book, written by people who have discovered that in every person there is a hidden secret to success.

I Found my Unfair Advantages

Listening to the voices of the author made it all easier to comprehend.

I found my Unfair advantage using the MILES framework as prescribed in the book. I realized that I have been using some, however, I intend to harness them more going forward. I totally loved this and definitely recommend it!

Es un audiolibro que deberiaa escuchar todos los e

me encantó y lo volveré a escuchar y comprare el libro para repaso y más aprendizaje

The privilege of possibility

Got me reflecting on my own unfair advantage and putting in the work to improve my life!such a profound moment.

Good start, weaker middle and not related ending

This book has great starting promise - this will not be a book where we will tell you to work hard... though somewhere around middle I start hearing - if you are not lucky to have advantages, work hard. This was the moment I felt disappointed. Though examples are great, they are outliers, exactly as authors mentioned in the beginning, so the beautiful idea dies even more. Authors tried to touch every aspect of starting a start-up, including investments, founding teams. Some tips were useful, but initial idea of finding my unfair advantage had disappeared by 2/3 into book and all I heard was how outliers worked hard and how I should do the same.