In this episode of The Transaction Report, SportsBiz CEO Steve Feuerstein sits down with Maria Holmes to explore the evolving landscape of sports sponsorships and valuation. The conversation dives into how brands and rights holders are navigating an increasingly complex ecosystem, the shift from instinct-driven decisions to data-backed strategies, and the challenges of measuring true partnership value. They also discuss where the industry is headed—and what it will take to create smarter, more accountable sponsorship investments.

In this episode of The Transaction Report, SportsBiz CEO Steve Feuerstein sits down with Anthony Macri, Chief Revenue Officer of the Atlantic Coast Conference, to unpack the evolving business model of college conferences and their role in shaping the future of college athletics. The conversation explores sponsorship strategy, media rights, and how lessons from the NBA are influencing new approaches—along with the big question: how do conferences continue to create value in an increasingly competitive market?

In this episode of The Transaction Report, Steve Feuerstein sits down with Kelly Collyar and Rodney Anderson to break down the rapidly evolving business of college athletics in the NIL era.

From the difference between roster value and true market value to how brands actually evaluate athletes, they unpack the economics reshaping college sports. The conversation explores revenue sharing, the growing divide between programs, shifting locker room culture, and the big question: Is the current NIL model sustainable?

In this episode of The Transaction Report, Steve Feuerstein sits down with Jericho Groenland, Vice President of Commercial Partnerships at Major League Rugby, to unpack what it takes to grow a challenger sports league in one of the most competitive markets in the world. From expanding rugby’s footprint through youth development and accessibility to building a compelling sponsorship value proposition for modern brands, Jericho shares an inside look at how MLR is positioning itself for long-term growth.

In this episode of The Transaction Report, Steve Feuerstein sits down with Chris Bevilacqua — entrepreneur, media executive, and longtime advocate for the future of college athletics — to explore how technology, media, and human competition are colliding at a pivotal moment for sports. From founding and selling College Sports Television to navigating disruption from ESPN, AI, and shifting power structures, Chris shares hard-earned insights on resilience, conviction, and building in the face of uncertainty.

In this episode of The Transaction Report, Steve Feuerstein sits down with Jackie Rowe, CEO and Co-Founder of GameDay Communications and President of the Cincinnati Fear, to explore what it really takes to build sports brands at the intersection of global events, data, and community impact. From leading Cincinnati’s World Cup 2026 host city bid during COVID to pioneering next-gen fan engagement through esports, Jackie shares firsthand insight into how sports organizations can think bigger, act smarter, and plan for long-term legacy.

In this episode of The Transaction Report, Steve Feuerstein sits down with Mark Scrivens, CEO of FPT UK, to unpack one of the most intriguing global sports partnerships in recent memory. From FPT’s groundbreaking relationship with Chelsea FC to redefining sponsorship as a long-term strategic alliance, Mark shares how technology, culture, and national pride intersect on the Premier League stage. The conversation explores why this deal goes far beyond logo placement — and how FPT is using football, AI, and storytelling to put Vietnam on the global tech map.

In this episode of The Transaction Report, Steve Feuerstein sits down with Chris Winters, AVP Marketing and Digital Experience at Armed Forces Insurance, to break down what real sponsorship ROI looks like. From the Armed Forces Bowl to multi-channel activation, Chris shares how AFI turns purpose and relevance into measurable value.