The Storytelling Edge

How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
Narrated by: Chris Sorensen
Length: 4 hrs and 15 mins
3.7 out of 5 stars (28 ratings)

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Publisher's Summary

Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care - in work and in life.

©2018 Contently, Inc. (P)2018 Gildan Media

What listeners say about The Storytelling Edge

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  • Overall
    4 out of 5 stars
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    5 out of 5 stars

A worthwhile breakdown of content strategy

I have had ideas floating around about how I want to grow my business using stories and content. I have been looking for valuable resources to help me understand how to evaluate and layout an effective growth strategy. This is one of those resources I will be adding to my collection. It is a clean and clearly explained methodology that has very few plugs for their own company.

2 people found this helpful

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Finally, A Book that Demystifies Storytelling

This book was absolutely useful. I read other reviews saying how it's just a self-promotion for Contently. I find that to be inaccurate. Of course, there is some self promotion, but the authors together add so much useful understanding of and strategies behind great storytelling and the implementation of it that you can't really be mad that they're doing any self-promotion. Whenever they do so (and they do do it sparingly), they are usefully describing how their product helps businesses interested in content marketing can do better. It can take a bit of time to get to the action steps and useful bits sometimes, but the content isn't too far away. If you're a story person, this is for you. If you're more action oriented and want to get to the point, this book is also for you. The authors do a really good job of mixing the art of storytelling with the actions necessary to apply great storytelling to your brand and/or business.

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Difficult to listen to.

Some useful resources and tools, yet a bit difficult to listen to. I can now relate to stories I hear and understand the strategies put forth.

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  • Anonymous User
  • 10-26-18

Text to Speech Program Not Very Good

The audio performance is unbearably bad. The same monotone delivery on every sentence with this weird inflection at the end regardless of tone. The specific let down is that the authors have quite a cheeky tone with their writing which the narrator just totally butchers. Jokes, sarcasm and irony land like dropped porridge. It's quite painful to experience. It's a shame because the content itself is fine. A well delivered thesis with some genuinely interesting case studies. It's got the typical self promotion feel to it but they at least bring a unique flavour to their advice. Sadly I can't recommend due to the performance alone. Just imagine Siri reading you a book and you will understand.