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The Startup Playbook (2nd Edition)
- Founder-to-Founder Advice from Two Startup Veterans
- Narrated by: Gary Tiedemann
- Length: 11 hrs and 43 mins
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Publisher's Summary
Get the real guidance you need to create and build your first start-up company from founders who have been there many times before.
We make no bones about our bias. We're on your side, the founder's side. While venture capitalists, investors, and accelerators/incubators can add great value in the start-up ecosystem, this book isn't about their points of view. We'll tell you where our interests as founders diverge from those on the other side of the table - investors, bankers, advisors, board members, and others - and what to do when that happens.
The Startup Playbook is not a recipe, it's not a template, it's not a list of tasks to do. It's our insider's guide to starting a company and running it successfully in those critical early months. Between us, we've started more than a dozen high-tech software companies and raised more than $500 million in investment capital. We've acquired more than 35 companies, had three of our start-ups go public, sold six of them, and we made billions of dollars for shareholders. We've also invested in more than 80 start-ups, advised and mentored more than 200 companies, and worked with venture capitalists (VCs), incubators, and accelerators to help launch many other new start-ups. We've had plenty of failures, too. And we've probably learned more from those than from the successes. We share those lessons as well.
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What listeners say about The Startup Playbook (2nd Edition)
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Sam Hancock
- 04-05-22
A book you’ll keep coming back to
A book for anyone looking to get into startup. Whether you’ve got an idea and looking to bring to market or you’re working as part of the startup process (designer, developer, product manager, VC). It’s a book I’ll keep referencing back to, over and over again
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- Anonymous User
- 11-19-21
Alexis review!
Absolutely essential if you are putting together a start up at any stage. It’s exactly what I needed, step by step process. It’s like having your own personal tech guide! I will re read this little gem many times and study attentively.
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Overall

- Bhavnindar Chadha
- 05-21-21
Good read when starting off a startup
A good read if you just starting a startup. if you already in a startup and have been working for a few years then you may know some of the stuff mentioned in the book.
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Overall

- Ally
- 05-09-21
Some nuggets but mostly long winded fluff
Found some sections useful. But there's a lot of sections where its very long winded, pedantic and states the obvious
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- Andrew Seidel
- 09-21-20
Really insightfully, full of extremely useful info
I got so much out of this book. great information, clearly delivered in a way that makes sense and in a practical way. I'll definitely be listening to this book again at different times as my startup journey continues!