The Scale Your Agency Podcast | Bright Ideas Podcast Por Trent Dyrsmid arte de portada

The Scale Your Agency Podcast | Bright Ideas

The Scale Your Agency Podcast | Bright Ideas

De: Trent Dyrsmid
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Tune in weekly and hear Trent Dyrsmid interview today's leading digital marketing professionals to uncover the strategies, systems, and processes they are using to scale their businesses to seven figures and beyond.All rights reserved Economía Gestión Gestión y Liderazgo Liderazgo
Episodios
  • BI 388: Bright Ideas Farewell

    BI 388: Bright Ideas Farewell
    Mar 15 2022
    Flowster Live Demo

    https://flowster.app/live-demo/

    Episode Highlights [0:53] — Trent breaks the news
    • Hosting the Bright Ideas Podcast for 12 years has been phenomenal for Trent.

    • Through the podcast, he learned a lot, met many interesting people, and hopefully made a positive impact on his audience.

    • For now, and most likely forever, the show is officially coming to an end.

    [01:31] — Why is Bright Ideas ending?
    • After recording so many podcast episodes, he doesn't enjoy it anymore.

    • It's also been increasingly difficult to make time to do an activity that he no longer enjoys due to other demands on his time.

    • He enjoys talking to people but realized that there are other ways he could spend his time.

    • The ROI on the podcast also steadily decreased since there's an abundance of shows.

    [02:36] — Should you publish a podcast?
    • Podcasts are not a great way to build your audience because they're not searchable.

    • On the other hand, YouTube is a great search engine.

    • While you can publish podcasts on YouTube, a long-form podcast on that platform won't do much for growing your audience.

    • Due to platforms like Instagram and TikTok, people's attention spans have shortened.

    • However, you can also chop up your podcast into smaller segments.

    [03:49] — Advice for YouTube podcasts
    • You can chop up your podcast into smaller segments.

    • Trent believes that if you're using video content for your top-of-funnel awareness content, you must keep it short — ideally 10 minutes or less.

    • Make use of YouTube shorts.
    • Seek advice from someone with millions of followers on their channel.

    [04:45] — What will happen to the website?
    • The Bright Ideas website won't be taken down, but it will be static.

    • Due to the demands of his time running Flowster, Trent no longer has the bandwidth to add content to the site.

    • It might still change in the future, and he'll surely let everyone know if it does.

    [05:45] — What about email subscriptions?
    • For email subscriptions, all current active Bright Ideas subscribers will have their records moved over into the Flowster email database.

    • They will double-check in case some subscribers are already in the Flowster database.

    • Still, all future emails will come from Trent and Bright Ideas.

    • They simply do not want to pay for two databases for email marketing.
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    7 m
  • BI 385: 5 Steps to Easily Double Your Profits on Amazon (Ft Norm Farrar)

    BI 385: 5 Steps to Easily Double Your Profits on Amazon (Ft Norm Farrar)
    Jan 4 2022
    Flowster Live Demo

    https://flowster.app/live-demo/

    Episode Highlights [2:24] — Norm introduces himself
    • Also known as "the Beard Guy," Norm started in 2013 and went to an Amazon Amazing Selling Machine conference.

    • Those who got into Amazon got money easily using simple steps.

    • If he didn't have resilience, he never would've made it.

    • Amazon has changed greatly over the years, so he expanded on what he learned into other markets.

    • Currently, Norm is not just a seller but also a brand owner, business owner, and podcaster.

    [5:57] — Processes and delegation
    • Attending Michael Gerber's EMyth Academy, he's taught to be automated and scalable.

    • If it's repeatable, there's a process.

    • Going through a problematic process caused negativity in the office. However, their 5-page policy streamlined everything.

    • Norm delegates everything so he can grow other businesses.

    [10:11] — Creating your brand
    • You can use Amazon Posts, Live, and Brand Story to create a customer experience and build a brand community.

    • In choosing a brand name, you could send out names and descriptions to companies (e.g. PickFu). Doing this gives you access to an inexpensive focus group to assess them.

    • Get a graphic artist that understands corporate identity to create a good logo.

    • Check if your domain name is available on social media.

    [14:49] — The power of packaging
    • Increase the perceived value of your product by spending a little more on the packaging.

    • Good packaging can hook customers and drive them over for warranty registration or subscription, leading to more traffic for your brand.

    • Consider outer packaging by unveiling the product, including a welcome message, etc.

    • Be distinctive in your packaging if you can.

    • Buy your own products to maintain quality assurance.

    [22:56] — Product innovation
    • Do a proper competitive analysis for your products.

    • By checking product reviews, you can determine what people like and dislike about a product and improve upon them by changing the materials, color, etc.

    • Get ideas for product innovation on artsy websites.

    • Search the keyword, find out what the average product looks like, and be different.

    • Innovation can be expensive.

    [32:03] — Getting a graphic of your product
    • Spend the proper amount on your product.

    • It's okay to experiment and fail in the first product, then put in the time and money into your second product. Use what you learned from the first try.

    • A graphic artist and a photographer can work together to bring out the best in a picture and increase your product's perceived value.

    • Standard packaging has legal requirements, but you don't need to use the same label for your product shot; you need to represent your product effectively.

    • Tune in to the full episode to find out the people you need to hire and their usual rates!

    [39:16] — Growing your perception
    • Hire a product photographer that does 3D rendering and a graphic artist.

    • The usual rates for product photographers are $500 to $1,250 as you'll need both an infographic and a product image.

    • Find nano-influencers to promote your product, grow your perception, and help increase your perceived value.

    • Consistency and authority are necessary to earn trust and make sales.

    • Expand your network and form partnerships.

    [49:22] — Doing the little things
    • Small things, like writing a letter or using a different imprint, increase the perceived value of your product.

    • Take a look at your competitors and make those little changes.
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    55 m
  • BI 387: How to Leverage Webinars to Quickly Ramp Up to 7 Figures (Ft Yuri Elkaim)

    BI 387: How to Leverage Webinars to Quickly Ramp Up to 7 Figures (Ft Yuri Elkaim)
    Feb 4 2022
    Flowster Live Demo

    https://flowster.app/live-demo/

    Episode Highlights [3:15] — Yuri introduces himself and Healthpreneur
    • Yuri is the founder and CEO of Healthpreneur.
    • Healthpreneur helps health professionals and coaches gain clients and scale their virtual practices or businesses online.
    • They help clients make more impact, reach more people, and enjoy a better quality of life.
    [4:22] — Webinars as powerful tools
    • Content marketing plays a significant part for most businesses.
    • Regardless of industry, it doesn't matter what you do if no one knows about you — and that's why webinars can become an asset to your business.
    • Creating webinars is a more efficient and effective method of educating and persuading people to consume your brand.
    • Every business should have a webinar that allows them to create leverage.
    • Listen to the full episode to hear about how Yuri used a webinar to educate people and earn money — all while being on a plane to Hawaii!
    [10:56] — Figure out your big idea
    • Answer the questions, "What is this?", "What is it all about?", and "How is this different than what I've tried before?"
    • Build your webinar around the pain points of your target market.
    • The big idea is an articulation of what you believe.
    • The goal of the big idea isn't to be empirically true; — it's to share your truth and persuade people to change their perspective.
    • To create a big idea, you must understand your target audience and the marketplace.
    [17:10] — Identify your perfect client
    • The key to great marketing is marketing to one person, not everyone.
    • Find out the frustrations, fears, wants, and desires of your perfect client.
    • When people feel that they're understood, that's when they start paying attention.
    [21:16] — Knowing what you're talking about
    • Show them you know what you're talking about while holding on to the granular details of the actual process.
    • To justify the unique qualities of your methods, you need to establish the results of what you do.
    • Mapping the details out doesn't equate to success; the devil's in the details.
    • The audience should feel that the webinar resonated with them and made sense. A good webinar primes your clients and shortens the selling cycle.
    [25:36] — Finding an audience
    • Every entrepreneur should master paid traffic.
    • In creating ads, consider the questions: "What's the messaging going to look like?", "Who's the audience?".
    • The ad should lead people to the webinar, where they will be a call to action.
    • Regularly assess what you're willing to spend for a client.
    [31:12] — Determine how much you're willing to lose
    • Invest in your business.
    • Ask yourself, "How much are you willing to lose?"
    • Practice realistic budgeting.
    [33:12] — Live webinar vs. evergreen webinar
    • Doing a live webinar and subsequently putting up the recording as "evergreen" doesn't work very well.
    • Think about what gets people excited enough to show up, such as doing a preamble and offering worksheets.
    • Start promoting your webinar four to five days before the webinar.
    • With evergreen webinars, you could re-record or tweak certain parts to make them more solid and concise.
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    40 m
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