BI 388: Bright Ideas Farewell

Flowster Live Demo

https://flowster.app/live-demo/

Episode Highlights [0:53] — Trent breaks the news

• Hosting the Bright Ideas Podcast for 12 years has been phenomenal for Trent.
  
  
• Through the podcast, he learned a lot, met many interesting people, and hopefully made a positive impact on his audience.
  
  
• For now, and most likely forever, the show is officially coming to an end.
  
  

[01:31] — Why is Bright Ideas ending?

• After recording so many podcast episodes, he doesn't enjoy it anymore.
  
  
• It's also been increasingly difficult to make time to do an activity that he no longer enjoys due to other demands on his time.
  
  
• He enjoys talking to people but realized that there are other ways he could spend his time.
  
  
• The ROI on the podcast also steadily decreased since there's an abundance of shows.
  
  

[02:36] — Should you publish a podcast?

• Podcasts are not a great way to build your audience because they're not searchable.
  
  
• On the other hand, YouTube is a great search engine.
  
  
• While you can publish podcasts on YouTube, a long-form podcast on that platform won't do much for growing your audience.
  
  
• Due to platforms like Instagram and TikTok, people's attention spans have shortened.
  
  
• However, you can also chop up your podcast into smaller segments.
  
  

[03:49] — Advice for YouTube podcasts

• You can chop up your podcast into smaller segments.
  
  
• Trent believes that if you're using video content for your top-of-funnel awareness content, you must keep it short — ideally 10 minutes or less.
  
  
• Make use of YouTube shorts.
• Seek advice from someone with millions of followers on their channel.
  
  

[04:45] — What will happen to the website?

• The Bright Ideas website won't be taken down, but it will be static.
  
  
• Due to the demands of his time running Flowster, Trent no longer has the bandwidth to add content to the site.
  
  
• It might still change in the future, and he'll surely let everyone know if it does.
  
  

[05:45] — What about email subscriptions?

• For email subscriptions, all current active Bright Ideas subscribers will have their records moved over into the Flowster email database.
  
  
• They will double-check in case some subscribers are already in the Flowster database.
  
  
• Still, all future emails will come from Trent and Bright Ideas.
  
  
• They simply do not want to pay for two databases for email marketing.