The Satiety Era

GLP 1 and the Future of Restaurants, Groceries, and Drinking

By: Evelyn Maddox Carter

Narrated by: Virtual Voice

When hunger goes quiet, the world gets loud.

In the last few years, a little-known hormone called GLP-1 has gone from medical obscurity to cultural obsession. What began as an injectable drug for type 2 diabetes has exploded into the most talked-about appetite-suppressing treatment in history—fueling rapid weight loss, silencing constant cravings, and quietly disrupting every corner of the food and drink industry.

From viral TikToks to whispered celebrity endorsements, from Wall Street forecasts to family dinner tables, the “Satiety Era” is here—and it’s changing everything.

In The Satiety Era: GLP-1 and the Future of Restaurants, Groceries, and Drinking, Evelyn Maddox Carter—an award-winning journalist with a knack for connecting the science to the culture—takes you on a gripping, behind-the-scenes tour of a revolution no one saw coming.

Inside, you’ll discover:

• The Science — How GLP-1 works in the gut and brain to mute appetite, slow digestion, and rewrite your relationship with food.

• Restaurants in Flux — Why portion sizes are shrinking, menus are being reimagined, and “five perfect bites” are replacing “all you can eat.”

• The Grocery Store Shake-Up — From the death of the bulk bargain to the rise of small-batch, high-flavor, portion-perfect products.

• Happy Hour Rewritten — Why bar tabs are shrinking, mocktail menus are booming, and “functional sips” are stealing the spotlight.

• The Global Food Industry’s Pivot — How billion-dollar brands are scrambling to survive in a future where people genuinely want less.

Part cultural investigation, part business analysis, and part fascinating science explainer, The Satiety Era is for anyone who’s ever asked:

• Why are my friends suddenly “just not hungry”?

• How can restaurants survive when customers eat half as much?

• What happens to the snack aisle when people stop snacking?

• Is this the end of “more is more” in food?

With a sharp wit and a journalist’s eye for telling detail, Carter reveals the ripple effects—some thrilling, some unsettling—of living in a society where appetite itself has been redesigned. This is not another diet book. This is the story of an economic and cultural earthquake in real time.

Whether you’re a curious consumer, a business leader in food and beverage, or simply someone watching the way your own habits are changing, The Satiety Era will leave you seeing the restaurant menu, grocery shelf, and bar counter in a whole new light.

If you’ve ever thought, “I don’t need seconds” or “I’ll pass on dessert,” you’re already part of the story. Welcome to the future of eating. Welcome to the Satiety Era.