The Role of External Manufacturing in Global and Domestic Product Commercialization

By: William Madden, Timothy Iverson

Narrated by: Virtual Voice

New product launches in today's global product commercialization industry are ride with risk. For companies to become and remain vital, leaders must continually assess and expand their product lines. At some point, product lines reach facility capacity and, with new-yet-untested product concept ready in R&D, companies must make crucial decisions. How can we bring these ideas to fruition? We are meeting core product demand, but how can we move beyond what we are already manufacturing and selling? How can we scale rapidly and cost efficiently? How can we develop and maximize our resource effectiveness?

The answer is for firms to successfully research, hire and form relationships with external manufacturers. Explore the complexities of these decisions with food industry manufacturing experts William Madden and Timothy Iverson.