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Publisher's Summary

You probably have been struggling with persuasion.

You never seem to be successful in getting others to take your position on issues.

This book comes to your aide to help you acquire the competence of understanding what works in the minds of people to make them either resist or adapt to the message you directly to them. It does not just focus on telling you what to do in order to be persuasive; instead, it goes deeper to anchor the strategies on sound psychological principles.

It matters that you understand your audience and know them well before you can even pass the message across. The book has various chapters that are steps one has to take in ensuring they give their message a persuasive edge that can pierce through the target’s resistance. 

  • The first step is on molding the perception of your target which focuses on how to ensure that you understand the preconceptions of the target.
  • The second step focuses on eliciting congruent attitudes. You will know how to use body language to influence your target.
  • The following step is triggering social pressure which is about making the person do what so many people are doing.
  • The next step is to habituate your message by making your target come to accommodate your idea or message without making them feel uncomfortable.
  • The next step is to optimize your message by ensuring the target can easily evaluate it at the level that you desire.
  • The next step is driving the momentum of the target just to ensure they remain in compliance and do not change their mind before you accomplish your mission.
  • The next step is sustaining compliance and regards to ensuring people make favorable associations.

Now you should be ready to be taken on a journey of self-discovery, to unleash your potential of persuasion.

If you love psychology, this will be an insightful listen.

©2020 Daniel Travis Cooper (P)2020 Daniel Travis Cooper

What listeners say about The Psychology of Persuasion

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This audiobook is for the worthy reveal

This audible provides all you need to know in terms of what drives people to act so harshly sometimes. Was a real eye-opener. The only thing missing was the author's credentials; he’s not a licensed therapist, it would’ve been nice to know where he got his information.

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I have been in a relationship with a guy for almost 10 years. After listening to this audible I search out that I have been Dark manipulated for the whole relationship. As he stated it is harder to leave after being in a situation for so long. It showed me signs that were there, ones that I just blew off as a part of a normal relationship. I loved the audible though very informal.

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It is an Intelligible and delighting audible

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It gives us a practical and logical explanation

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It was audio in terms that are very easy to understand and is straight to the point. This is one awesome audiobook. It really was a good introduction to those who want to learn about the darker aspects of psychology.

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This is a really informative audiobook about protect yourself from dangerous people. this audiobook content is nicely decorated which is understood more easily.

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  • Guadalupe Merkel
  • 04-20-20

The audiobook exceeded my Expectations

It's a great audiobook. I would suggest this The Psychology of Persuasion to everyone. Whatever thanks to the narrator and must be recommended for this audiobook.

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  • Joseph Germain
  • 04-20-20

This audiobook turns into phenomenal

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  • Jeffrey Campfield
  • 04-20-20

A comprehensive audiobook

This audiobook gives a genuine impression of how to separate individuals with a detailed comprehension of human activities. If all your filtering is a central audiobook.

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  • Terrell Pike
  • 04-20-20

A mind changeable audiobook

This audiobook gives an exceptionally essential clarification! I found this audiobook full of tips and advice that Impressive, it was well packaged and arrived very quickly! the author did a great job!

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  • Lowell Hunter
  • 04-20-20

Extremely Prescribed audiobook

The first approach the author suggests is first asking for something outrageous, expecting a no response, and only after that asking for something that you want. I did not like this approach based on how I would react to such a flow of the conversation.

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  • Scott Brouwer
  • 04-19-20

Favorite audiobook

This has now been my most loved book recording. It helped me from the difficulty of searching for some other reference on Persuasion that I've been attempting to begin learning. Much obliged!

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  • Thomas Yoo
  • 04-19-20

Easy to listen

It gives bits of knowledge on Persuasion and other supportive insights for individuals who needs more information on Persuasion. I trust you will likewise discover this book valuable and all around looked into material to support you.

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  • Lawrence White
  • 04-19-20

I prescribe this audio

Examination of the things that drive others or why they do the things they do, we are in better control of situations.in this book recording Persuasion Techniques.

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  • Antonio Santiago
  • 04-19-20

Wonderful listen

Guide book recording you will figure out how to comprehend what feelings are, and why they are so significant this book recording for anybody hoping to turn out to be increasingly mindful of themselves and improve your brain suggest.

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  • Wesley Lott
  • 04-19-20

Best books

On the in addition to side, the substance is awesome with great portrayal. This is required for viable long haul plans. I truly delighted in the book.Nothing however directly to the point and heaps of facts...I can't stand those different books that you need to tune in the middle of the lines..great book recording!