The Price

What It Takes to Win in College Football’s Era of Chaos

By: Armen Keteyian, John Talty

Narrated by: Will Damron

“An explosive tell-all book.”—Sports Illustrated

“This is a must-read masterpiece.”—Paul Finebaum, ESPN college football analyst and New York Times bestselling author

Two of the nation’s most respected sports journalists team up for a vital, hard-hitting investigation into the tumultuous state of big-time college football.

We are living in the Wild West of college sports. Name, Image and Likeness endorsements, the transfer portal, collectives, conference realignment, the powerful influence of media companies have all rendered the notion of amateur athletics a quaint relic of the past, replaced by a Brave New World where money and self-interest rule.

The Price is a sweeping, in-depth, thought-provoking look at an inflection point in big-time college football. Six time New York Times bestselling author Armen Keteyian and award-winning national college football reporter John Talty conducted more than two hundred wide-ranging interviews with head coaches, athletic directors, conference commissioners, administrators, politicians, power brokers, agents and media executives from one corner of the sport to the other. They reveal never-before-reported details on major players such as Nick Saban, Jim Harbaugh, Kirby Smart, Jimbo Fisher, and Lane Kiffin. Keteyian and Talty’s reporting also lays bare the machinations that destroyed the historic conference that was the Pac-12, purely in the name of greed.

As the sport’s premier coaches race for the exits, Keteyian and Talty reveal deep, dark truths about a beloved game under siege—and the financial, physical, emotional and psychological toll taken on everyone whose dreams and fortunes often depend on the final score on a Saturday afternoon.

Truth

Very informative and insiders knowledge of the real world of college football !
If you're a college football fan it's a must.

Accurate account

This is truly a book about “inside college football “ every fan of college football needs to read

In-Depth And Off The Rails

From a content standpoint this is an outstanding listen. Incredibly well reported, and surprisingly expansive. Keteyian & Talty do a tremendous job of getting the fuller story behind the headlines. The depth and breadth of the amount of ground they cover is really impressive.

My only issue is with the narrator. They don’t know the game, or even the simplest of terms. For example when reading about a coach leading his team to a 5-7 record, it’s said aloud as “five and seven”, not “five seven”. 10-0 is “ten and oh”, not “ten zero”. And 24/7 Sports is read as “24 Seven Sports”, not “two hundred forty seven Sports”. This may be nitpicking, but it saps credibility from the product.

Great content, OK delivery

Narrator couldn’t spend five minutes, verifying pronunciation of key names in the story. Very distracting.

the curtain is lifted - somewhat

This was a great book if you follow college football. the information you get from the writers is interesting. I would highly recommend it.