The Practice

Shipping Creative Work

By: Seth Godin

Narrated by: Seth Godin

From the bestselling author of Linchpin, Tribes, and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.

Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.

Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.

With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.

Critic reviews

"This is the book I need right now. It’s an extraordinary and electrifying call to action for writers, artists and creators in every walk of life. I re-read passages and felt as if my own secret creed was being explained back to me, in words I hadn’t yet found."
--Rosanne Cash, Grammy-winning singer-songwriter

“The Practice is a user’s manual for finding your calling and an alchemist’s handbook for pursuing your dream.”
--Steven Pressfield, author of The War of Art

“Seth's book is a skeleton key specially molded to unlock the most creative version of you. Read it, and find yourself free to be who you know you really are.”
--Brian Koppelman, co-producer and co-creator of Billions

"With surgical precision, The Practice attacks our predictable misconceptions about the creative process and replaces them with better ideas, one by one. This book will inspire you to make things, hone your craft, and nudge you to ship things you are proud of. Read it."
--Tobi Lutke, CEO, Shopify

“The Practice explains that what looks like a barrier is often a catalyst in disguise. Magic may not come from what we can see on the stage but from behind it, where the wood chopping happens."
--Peter Gabriel, Musician

A place to start or start again.

Of the many books I've read of Seth's, The Practice is easily the one I would share with anyone. The mindset and ideas are illustrated through short truisms. This makes it easy to engage in the mindset he encourages you to develop. If you are looking to get better in your respective career, hobby or skill this is the place to start or start again.

My favorite Seth godin book

look, I like Seth godin. A lot of his stuff is repetitive. But I attribute that to the fact that he is such a prolific writer. this book is one of his best in my opinion. if you are someone who creates, either by writing, making music, art, etc then this book is for you and you will enjoy it.

Thank You Seth Godin - seriously

Thank you - I listen/I read, I don’t write reviews … but this is a must. I am a creative and have taught the creative process for years. Creatives are always searching & researching. I have read many Creative Practice books, but this one compiles them all. … Touches on Twayla Tharp to Julia Cameron to Michael Michalko. I will listen to this again. Seth .. I don’t think you read the comments/reviews.. but sending positive energy to you because I gained something from this book. Thank you Seth

Excellent read for anyone

Not what I was expecting. Great read. Highly inspired and motivated to do great work, believe in myself and trust the process.

Tremendous

A timeless message for all in a most opportune time. I can’t recommend this enough. A real treasure of a book.