The Power of Promise
How to Win and Keep Customers by Telling the Truth About Your Brand
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The Power of Promise
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Narrado por:
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Ken Mosesian
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De:
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Ken Mosesian
Acerca de esta escucha
Trust lies at the heart of every good customer experience. But how do you create trust and deliver on the promise of your brand?
Whether you are a business owner or an employee deeply invested in delivering on your organization’s brand promise, the most powerful way to fulfill that promise begins with becoming aligned with who you really are. The Power of Promise teaches you how to understand, declare, map, train, and deliver exactly what you’ve promised your customers, which enhance your bottom line, meet and exceed the expectations of your customers, and improve the work experience for you and your staff.
In this informative, practical, inspirational book, Ken Mosesian tells you not only how to identify the promise of your brand but also how to deliver it to your customers. Mosesian combines more than 20 years of experience in the field of business consulting with real-life examples to provide actionable steps that will improve leadership, communication and conflict resolution skills, and help you to effectively evaluate and improve your customers’ experiences, converting them into advocates.
Humans are experiential beings and collectors of experiences. You’re not just selling a computer, an accounting service, or a sandwich. You’re selling the totality of the experience, the emotion that goes with it, and the promise underlying it all.
The Power of Promise is the perfect book for anyone who wants to ensure their brand evokes the kind of emotion in their customers that delights them and inspires them to return again and again.
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Lo que los oyentes dicen sobre The Power of Promise
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Evan
- 05-13-19
Find Your Business and Life's Core Values
A great quick read (that uses stories alongside knowledge to make it enjoyable) diving deep into not only your own values but how to pair that with your business to match the two power you to higher success.
I would recommend this book and it's highly applicable to anyone starting a personal service brand as when you are the business your own values (whether you like it or not) are intertwined with the business.
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