https://page2pod.com - In this episode of the Page 2 Podcast, we sit down with Ross Simmonds to unpack one of the biggest shifts happening in search today: Reddit's rise in Google rankings and AI-generated answers.

After analyzing over 8,500 keywords across 13 B2B brands, Ross reveals why long-tail queries—once ignored due to "zero search volume"—are now driving real traffic, conversions, and visibility across both Google and LLMs.

We dive deep into how brands are losing control of their narrative to anonymous users, why Reddit is dominating bottom-of-funnel searches, and how marketers can adapt with a distribution-first mindset. Ross also shares tactical frameworks for building a Reddit presence, blending organic and paid strategies, and leveraging AI to scale smarter—not just faster.

Whether you're in SEO, content marketing, or growth, this episode will completely reshape how you think about visibility in 2026 and beyond.

🚀 In This Episode
• Reddit now dominates high-intent, long-tail search queries
• Why "zero search volume" keywords are actually gold opportunities
• How AI and LLMs amplify Reddit content in search results
• The 3-account Reddit strategy every brand should use
• Why most marketers fail (and get banned) on Reddit
• How to reverse-engineer viral Reddit posts using historical data
• The shift from "create more" to "distribute first" marketing
• Blending Reddit organic + paid for high-performing campaigns
• How AI tools like Claude are transforming content workflows
• Why distribution is no longer a "nice-to-have" but a necessity

This episode breaks down exactly how modern marketers can win in a world where search, AI, and community-driven content collide.

👍 If you found this valuable, make sure to subscribe for more insights on SEO, AI, and content marketing strategy.
💬 Drop a comment below: Are you currently using Reddit in your marketing strategy—or still ignoring it?

🛠️ Tools & Resources Mentioned
• Follow Ross Simmonds on LinkedIn https://www.linkedin.com/in/rosssimmonds/
• Follow Ross Simmonds on X https://x.com/TheCoolestCool
• Follow Ross Simmonds on Instagram https://www.instagram.com/rosssimmondsig/
• Ross Simmonds Personal Website https://rosssimmonds.com/
• Listen to the Ross Simmonds Show https://rosssimmonds.com/
• Foundation Inc https://foundationinc.co/
• Distribution AI https://www.distribution.ai/
• Ross' book Create Once Distribute Forever https://amzn.to/3Q05fTb
• Ross on getting banned from Reddit https://kpplaybook.com/resources/content-distribution-mastering-the-art-of-visibility-in-the-ai-era/
• The Comprehensive GEO — Generative Engine Optimization — guide https://foundationinc.co/lab/generative-engine-optimization

Sponsored by Moving Traffic Media

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https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Constance Chen sit down with Louisa Frahm, former ESPN SEO Director and Google Trends curator, to break down the evolving world of news SEO, AI-driven search, and audience-first content strategy.

Louisa shares deep insights from her decade-plus experience shaping SEO strategies at major media brands, revealing how to win editorial buy-in, leverage Google Trends for real-time opportunities, and build scalable content systems that thrive in the age of AI Overviews and zero-click search.

From practical newsroom tactics to forward-looking SEO frameworks, this episode is packed with actionable strategies for SEOs, content teams, and media professionals navigating today’s rapidly changing search landscape.

📊 In This Episode

• 🎯 How to turn skeptical editors into SEO allies through training and trust
• 📈 Why “simple is not stupid” is the key to winning with Google Trends
• ⚡ How to use rising queries for real-time content ideation
• 🧠 The power of utility content and question-based SEO strategies
• 🔄 Why content refreshing is critical in the age of AI and zero-click search
• 🏆 Real-world ESPN case studies on evergreen + breaking news strategies
• 🔗 How to build effective internal linking and content hubs
• 🌍 Why SEO is shifting into full audience strategy across platforms
• 🎥 How TikTok, YouTube, and Reddit are reshaping search visibility
• 🔍 The role of EEAT in an AI-driven search ecosystem

This episode delivers a masterclass in modern SEO—blending newsroom experience, AI insights, and real-world strategy into one powerful conversation.

👉 Don’t miss future SEO insights—subscribe to the Page 2 Podcast for expert strategies every week!

💬 What’s your biggest challenge with SEO in today’s AI-driven search landscape? Drop a comment below—we’d love to hear your thoughts!

🛠️ Tools & Resources Mentioned
• Louisa Frahm on Linkedin → https://www.linkedin.com/in/louisa-frahm-67710922/
• Ask a news SEO: Louisa Frahm on Google Trends → https://www.seoforjournalism.com/p/louisa-frahm-espn-news-seo
• TikTok keyword research → https://www.seoforjournalism.com/p/keyword-research-news-seo-tips

Sponsored by Moving Traffic Media

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https://page2pod.com - AI is transforming SEO faster than ever—and not everyone is ready for what’s coming next. In this episode, Patrick Stox from Ahrefs breaks down the real impact of AI on search, content, and the future of SEO jobs.

From zero-click searches to programmatic content and edge SEO, this conversation dives deep into what’s actually working right now—and what might disappear entirely. If you’re in SEO, content, or digital marketing, this is a must-listen episode to stay ahead of the curve.

• 🤖 Why AI is creating fear, burnout, and uncertainty across the SEO industry
• 📉 The rise of zero-click search and what it means for website traffic
• 💡 Why conversions matter more than traffic in the AI search era
• 🧠 How SOPs and automation are reshaping SEO workflows
• ⚙️ What edge SEO is and how it enables faster implementation
• 📊 The shift from top-of-funnel content to product-led SEO strategies
• 🧩 How Ahrefs is using AI skills to scale content updates
• 🚀 The real opportunity behind programmatic SEO (and its risks)
• 🧪 Why original insights and expert input are now critical for ranking
• 📣 The growing importance of content distribution beyond your website
• 🔗 How brand mentions and third-party content impact AI visibility
• ⚠️ Why SEO jobs—especially junior roles—may shrink in the future
• 🌍 Why hreflang and international SEO are being ignored by LLMs (for now)

This episode is packed with actionable insights on how to adapt your SEO strategy in an AI-driven world.

If you want to stay competitive in SEO as AI reshapes the landscape, this episode gives you the clarity and direction you need.

👉 Subscribe for more deep dives into SEO, AI, and digital marketing trends that actually matter.
💬 Comment below: Do you think AI will replace SEO jobs—or make them more valuable?

🔗 Tools and Resources Mentioned:
• Follow Patrick Stox on LinkedIn → https://www.linkedin.com/in/patrickstox/
• Google Uses ~40 Canonicalization Signals → https://ahrefs.com/blog/canonicalization/
• The Most Common hreflang Issues Across 374,756 Domains → https://speakerdeck.com/patrickstox/hreflang-study-and-interesting-issues-brighton-seo-2023-patrick-stox
• Ahrefs official site → https://ahrefs.com/
• Will Critchlow episode discussing Edge SEO → https://youtu.be/syE6fe4lIr4?si=M\_6VaSQXydFritu3

Sponsored by Moving Traffic Media

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