https://page2pod.com - AI is transforming how users discover information, shifting from traditional search engines to AI-powered answers. In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Baruch Toledano (SimilarWeb) to break down the latest insights from the Generative AI Landscape Study and the 2026 AI Brand Visibility Report.

They explore how AI search differs from Google, why prompts are getting longer and more complex, and what it takes for brands to appear inside AI-generated answers. From the rise of niche publishers to the growing importance of your entire digital footprint, this episode is packed with actionable insights for marketers navigating the next era of search.

🔍 In This Episode

• How AI is compressing the internet into a single answer and changing discovery
• Why AI prompts are dramatically longer than traditional search queries
• The surprising rise of niche publishers and long-tail content in AI results
• How SEO and AEO (Answer Engine Optimization) now work together
• Why your entire digital footprint matters more than ever
• The role of brand recall and branded search in AI-driven journeys
• How industries like fashion are winning in AI search visibility
• Why Reddit and consensus across sources are key ranking signals
• The growing importance of content depth, FAQs, and follow-up questions
• How AI and Google complement each other in the customer journey

This episode reveals how marketers can adapt their strategies to stay visible in an AI-first search world.

If you found this episode valuable, subscribe to the Page 2 Podcast for more insights on SEO, AI, and digital marketing.

💬 Comment below: How are you adapting your SEO strategy for AI search and AEO?

🛠️ Resources & Platforms Mentioned
• Follow Baruch Toledano on LinkedIn - https://www.linkedin.com/in/baruchtoledano/
• Baruch Toledano's Tech SEO Connect presentation: https://www.youtube.com/live/4whGj6qpZWY?si=EvTsXPFJmMD6QHPP&t=497
• SimilarWeb - https://www.similarweb.com/
• 2025 Generative AI Landscape: The State Of Gen AI - https://www.similarweb.com/corp/2025-generative-ai-landscape/
• 2026 Generative AI Brand Visibility Index - https://www.similarweb.com/corp/2026-genai-brand-visibility-index/

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https://page2pod.com - AI search is exploding in hype, but what does the data actually say?

In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Patrick Reinhart, VP of Services & Thought Leadership at Conductor, to unpack one of the largest AEO and GEO benchmark studies ever conducted. After analyzing millions of prompts and billions of sessions, the surprising finding was that AI referral traffic currently accounts for only about 1% of total web traffic.

So why are companies reorganizing teams and shifting budgets toward AI optimization?

Patrick explains how AI search isn’t really about traffic (yet)**—it’s about **brand visibility, citations, sentiment, and authority across large language models like ChatGPT and Gemini. As traditional search and AI search converge, marketing teams must learn how to optimize for both ecosystems simultaneously.

The conversation dives into the realities behind AI Overviews, the future of affiliate-heavy sites, why schema markup and proprietary research are becoming more valuable, and how brands should think about visibility when traffic might decline but revenue continues to grow.

If you're an SEO, CMO, or digital marketer trying to navigate the AI transformation of search, this episode provides a clear, data-backed roadmap.

🔍 In This Episode
• Why AI referral traffic is only ~1% today and why that number surprises many marketers
• The difference between traditional SEO metrics vs AI search visibility signals
• How brand sentiment, citations, and authority influence LLM results
• Why affiliate-heavy sites are struggling in Google but thriving in LLMs
• The industries triggering the most Google AI Overviews (healthcare & finance)
• How CMOs are reallocating paid search budgets into AI initiatives
• The role of schema markup and proprietary research in future search visibility
• Why AI-generated content without human insight is getting crushed in rankings
• The real reason direct traffic is increasing as people research with AI first
• Predictions for AI search growth, e-commerce agents, and the future of traffic

This episode reveals how search is fragmenting—and why smart marketers must optimize for both traditional search and AI discovery channels.

👍 Subscribe for more deep-dive conversations on SEO, AI search, and digital growth.

💬 Comment below: Do you think AI search will eventually replace Google traffic—or will traditional SEO remain dominant?

Links and Resources Mentioned
• Pat Reinhart on Linkedin - https://www.linkedin.com/in/patrickreinhart/
• 2026 AEO / GEO Benchmark Report - https://www.conductor.com/academy/aeo-geo-benchmarks-report/
• The State of AEO / GEO in 2026: The CMO Benchmark Report - https://www.conductor.com/academy/state-of-aeo-geo-report/
• Conductor Platform - https://www.conductor.com

Sponsored by Moving Traffic Media

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https://page2pod.com - In Episode 109 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Anthony Higman, founder and CEO of ADSQUIRE and one of the world’s top PPC experts. Anthony manages some of the most expensive keywords on the internet—legal search—where a single click can exceed $1,000.

In this deep dive, Anthony explains why his team intentionally resists automation, manually bidding on campaigns while closely analyzing search engine results pages (SERPs) to uncover Google’s algorithmic changes. From running a lean five-person agency to managing high-stakes legal advertising campaigns, this conversation explores what it takes to dominate search in one of the most competitive industries in digital marketing.

Anthony also shares unconventional tactics—from geo-testing SERPs and listening to every call lead, to running creative marketing stunts like Times Square billboards—to maintain a competitive edge while delivering elite performance for law firms across the U.S.

If you're interested in PPC strategy, Google Ads optimization, legal marketing, or the evolving battle between human expertise and machine learning in advertising, this episode is packed with actionable insights.

🎯 In This Episode
• Why Anthony Higman still relies on manual bidding in Google Ads while most agencies rely on automation
• The realities of managing $1,000+ CPC keywords in legal search marketing
• How ADSQUIRE runs a five-person agency managing massive ad spend
• Why watching the SERP itself—not just platform metrics—is critical for campaign strategy
• The hidden problems with Responsive Search Ads in legal marketing
• How Google’s evolving match types and reduced transparency affect PPC performance
• Why Anthony uses YouTube, Display, and branding campaigns alongside high-intent search ads
• How listening to every lead call helps improve lead quality and campaign optimization
• The limitations of Local Services Ads for scaling law firm marketing
• Anthony’s philosophy on building a small, nimble agency instead of scaling headcount

This episode is a must-watch for PPC specialists, digital marketers, and agency owners looking to understand how elite operators compete in high-stakes advertising markets.

🔔 Subscribe for more insights from top marketing experts:
If you enjoyed this episode, make sure to Subscribe to the Page 2 Podcast for weekly conversations with leaders in SEO, PPC, and digital marketing.

💬 Join the conversation:
Do you think manual PPC management can still outperform automation and AI in Google Ads? Drop your thoughts in the comments—we’d love to hear your perspective.

🔗 Resources & Tools Mentioned
• ADSQUIRE Official Site
• Anthony Higman on LinkedIn
• Anthony Higman on X
• Adsquire's Mascot in Space
• ADSQUIRE Breaks The World Record For Most Law Firms On A Single Billboard

Sponsored by Moving Traffic Media

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https://page2pod.com - Today’s episode dives deep into the real side of entrepreneurship with John Doherty — founder of Credo and EditorNinja, both successfully sold — and now full-time coach to agency owners through JFD Coaching.

But this isn’t just a highlight reel of exits.

John shares the uncomfortable middle: the cash crunch that nearly wiped out EditorNinja, how AI rapidly shifted content economics, and the 3.5-week sprint from “I might shut this down” to signing an LOI.

We explore what’s actually happening to agencies in the age of AI, why commodity positioning is killing margins, and how to build a business that’s both profitable to run and attractive to sell.

From pricing strategy to hiring philosophy to value-based retainers, this episode is packed with tactical advice and founder-level perspective.

🔥 In This Episode

• How EditorNinja nearly went bankrupt before being sold
• The 3.5-week path from shutdown mode to signed LOI
• Why AI broke traditional content acquisition models
• The biggest mistake agencies make at $20K–$40K/month
• How to improve gross margins fast (without cutting quality)
• Why your first hire should be an admin—not a specialist
• The shift from “done-for-you” execution to strategic partnership
• How to anchor pricing to value instead of cost
• The $15M acquisition offer John turned down
• Why the best businesses to sell are the best businesses to run

This episode is a masterclass in building resilient agencies in a rapidly shifting market.

If you’re an agency owner navigating AI disruption, pricing pressure, or growth plateaus, this conversation will change how you think about your business.

👉 Subscribe to the Page 2 Podcast for more honest conversations about agency growth, entrepreneurship, and digital marketing strategy.

💬 Comment below: Are you repositioning your agency because of AI? Or are you still competing on price and execution? We’d love to hear where you’re at.

🎯 Resources and Links

• JFD Coaching (John’s Coaching Business) - https://www.johnfdoherty.com
• John Doherty on LinkedIn - https://www.linkedin.com/in/johnfdoherty/
• John Doherty on Instagram - https://www.instagram.com/johnfdoherty/
• Credo - https://getcredo.com/
• EditorNinja - https://editorninja.com/

Sponsored by Moving Traffic Media

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https://page2pod.com - Episode 106 of the Page 2 Podcast features Bianca “Binks” Anderson—former SEO leader across agencies, HubSpot’s flagship blog, and Hims & Hers—breaking down why “traffic” is often the wrong north star for modern SEO.

Bianca walks Jon Clark and Joe DeVita through her Heavy Hitter Framework, a conversion-weighted approach to identifying the small set of URLs driving outsized business impact (think Pareto Principle in action). Instead of panicking when organic traffic drops, this framework helps teams monitor and protect the URLs that actually move revenue—and respond faster when volatility hits.

You’ll also hear Bianca’s real-world playbook for healthcare and other regulated industries, where legal review can stall (or kill) content programs. Her approach: center legal’s fears early, bake them directly into the brief, ship a defensible MVP, and scale what proves performance—without compromising user value.

On the future-facing side, Bianca connects EEAT and experience-driven content to LLM visibility and AEO, including how structure (answer-first summaries, chunking, standalone sections, tables) and off-site credibility signals increasingly matter.

Connect with Bianca:
• Twitter/X: @BinksdoesSEO
• LinkedIn page: https://www.linkedin.com/company/stellar-search-signals/

• Linkedin Profile: https://www.linkedin.com/in/bianca-anderson/

• Why “traffic” can be a misleading KPI—and what to measure instead
• The Heavy Hitter Framework: finding the top converting URLs that matter most
• Using tiering (including “brown dwarfs”) to spot hidden conversion opportunities
• How to stay calm during volatility (including major core update swings)
• A practical method for working with legal teams in high-stakes healthcare content
• EEAT in 2026: experience-driven content, “taste,” and credibility signals that scale
• Reddit + Ahrefs content gap research to uncover first-person angles users trust
• AEO tactics: answer-first structure, tighter chunking, and LLM-friendly formatting
• Newer visibility KPIs: brand citations, sentiment, assisted conversions, on-page behavior
• Career and speaking advice: community, curiosity, and learning through failure

If you’re trying to future-proof organic growth, this episode will help you rebuild reporting and strategy around business impact—not vanity metrics.

✅ Subscribe CTA: Subscribe to the Page 2 Podcast for more conversations on SEO strategy, AEO, and growth frameworks that actually drive revenue.
💬 Comment CTA: What’s one metric you’d replace “traffic” with in your SEO reporting—and why?

Sponsored by Moving Traffic Media

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In this episode of the Page 2 Podcast, we sit down with Talia Wolf — founder of Getuplift, best-selling author of Emotional Targeting, and one of the world’s top CRO experts. Talia breaks down why most websites fail to convert, and it has nothing to do with button colors or headline formulas.

She introduces her Emotional Targeting Framework™, a research-driven approach that uncovers the emotional drivers behind why customers actually buy. From eCommerce to B2B and service businesses, Talia shows how emotion—not best practices—should guide your CRO strategy.

You’ll learn how to transform your homepage, pricing page, and product pages into high-converting assets by tapping into customer pain points, desires, and decision-making behaviors. We dive into AI’s limitations in copywriting, the psychology of trust and social image, and why optimizing your presence on Reddit, LinkedIn, and even LLMs is now mission-critical.

Whether you’re a marketer, founder, or agency pro, this episode will completely reframe how you think about user experience, storytelling, and the future of conversion optimization.

🧠 In This Episode
• Why traditional CRO misses the mark by ignoring customer emotions
• Talia’s Emotional Targeting Framework™ and how it works
• The 223 emotional triggers that drive conversions (and how to use them)
• B2B vs B2C emotional differences — what really drives each persona
• Why AI still fails at emotional copywriting (and what it can help with)
• How to write homepages, pricing pages, and category pages that convert
• Using social listening & review mining to shape messaging
• The rising role of LLMs (ChatGPT, Gemini) in brand perception
• Why your brand must optimize Reddit, LinkedIn & beyond
• Color psychology myths — why “red means urgency” is outdated
• Why “Powered by AI” and “#1 Solution” should die from your copy
• Talia’s personal CRO audit method using emotional resonance grading
• How conversion strategies vary between eComm, SaaS, and services
• Reddit authenticity tips: Should your team post as themselves?

This episode is packed with powerful insights that will help you build emotionally resonant marketing that actually converts.

👍 Don’t forget to Subscribe for more game-changing marketing conversations!
💬 Comment below: What emotion do YOU think your brand should be triggering more effectively?

📚 Resources Mentioned
• Talia Wolf on Linkedin → https://www.linkedin.com/in/taliagw/
• Talia Wolf on YouTube → https://www.youtube.com/@TaliaWolf
• GetUplift → https://getuplift.co/
• GetUplift Case Studies → https://getuplift.co/conversion-optimization-case-studies/
• Talia's Free Emotional Targeting Course → https://getuplift.co/conversion-optimization-resources/
• Talia Wolf's personal website → https://taliawolf.com/
• Emotional Targeting (Book) → https://amzn.to/4aC3JOG
• Heart Before Carts (Podcast) → https://taliawolf.com/podcast

Sponsored by Moving Traffic Media

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https://page2pod.com - Garrett Sussman, Director of Marketing at iPullRank and the mastermind behind SEO Week, joins Jon Clark and Joe DeVita on Episode 104 of the Page 2 Podcast to decode the future of SEO. This episode goes far beyond technical SEO and dives deep into the intersections of AI, psychology, and storytelling in today’s marketing landscape.

We explore why the term "SEO" might be outdated, how vector embeddings and personalization are redefining search, and why confirmation bias might be the most underrated force shaping SERPs. Garrett also takes us behind the scenes of launching a new kind of SEO conference, sharing what it really takes to build a brand within a brand.

If you’re feeling overwhelmed by the pace of AI or unsure what “AI Search” or “GEO” really mean—this episode will ground you with clarity, insights, and inspiration.

🧩 In This Episode:
• How AI is reshaping search behavior and the marketer's role
• Why confirmation bias is a critical SEO factor
• The debate between GEO, AEO, and "Relevance Engineering"
• The role of vector embeddings & cosine similarity in content strategy
• Psychology, performance, and storytelling in modern marketing
• Building SEO Week: behind-the-scenes of launching a new industry event
• The tension and synergy of working with a visionary founder
• Personalization vs. privacy: the future of search bubbles
• Book recs: Thinking Fast and Slow and The Alignment Problem
• Why ChatGPT might be Garrett’s most essential SEO tool

This episode is a masterclass in understanding where search is headed and how to adapt with creativity, strategy, and empathy.

✅ Subscribe for more cutting-edge insights into SEO, marketing, and AI innovation.

💬 Comment below: What do YOU think we should call the new era of SEO? AI Search, Relevance Engineering, or something else entirely?

🛠️ Tools & Resources Mentioned
• Follow Garrett Sussman on LinkedIn
• Qforia: Query fan-out simulator
• Query fan-out content gap analyzer
• Introduction to Relevance Engineering
• The AI Search Manual
• Get your SEOWeek tickets
• Mike King's Smurf-inspired Art-and-Science of Personas
• a16z GEO over SEO

Sponsored by Moving Traffic Media

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