In the powerful Season 3 finale of the Page 2 Podcast, we welcome Azeem Ahmad—award-winning digital marketer, podcast host, and outspoken diversity advocate. Azeem shares his journey from aspiring sports journalist to leading in-house SEO roles, agency life, and launching the Azeem Digital Asks podcast. This episode goes beyond strategy to talk about self-worth, salary negotiations, and the deep-rooted inequities in the marketing industry. With unfiltered insights and personal stories, Azeem challenges us all to rethink equity, visibility, and opportunity in digital marketing.

🌐 In this episode:
• How Azeem pivoted from sports journalism into SEO and digital marketing
• The difference between agency vs. in-house SEO career paths
• Salary disparities and the importance of transparency in the SEO industry
• Why he launched his podcast and how it amplifies underrepresented voices
• The personal and professional toll of being overlooked due to bias
• What inspired his viral article: "Diversity, Inclusion, and Marketing in 2021: Why Has Nothing Changed?"
• DEI progress in SEO—what’s working, what’s not, and what’s needed
• Practical steps companies and individuals can take to create real change
• A candid discussion about privilege, allyship, and accountability in tech
• Closing the season with a look ahead and how every voice matters

A must-listen episode for any marketer who believes in equity, authenticity, and growth—on every level.

👉 Subscribe for more fearless conversations and real industry stories.

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In Episode 74 of the Page 2 Podcast, we talk with Dawn Anderson, Managing Director at Bertey, international SEO speaker, researcher, and lecturer. From running a construction company to becoming one of the industry’s most respected voices in technical SEO and information retrieval, Dawn shares a truly unconventional and deeply inspiring journey.

We discuss the power of self-taught curiosity, the role of formal education in digital marketing, and her academic dive into AI, NLP, and computer science. If you’ve ever wondered what makes Google's BERT tick—or what it’s like to learn SEO from the ground up—this episode delivers in every way.

🧬 In this episode:
• Dawn's transition from construction business owner to SEO expert
• How an information architect changed her perspective on web development
• Her academic pursuit of AI, machine learning, and information retrieval
• What Google's BERT algorithm actually does—and its real-world SEO impact
• Why passion and self-directed learning matter more than any degree
• The power of passage ranking, contextual relevance, and NLP in search
• A behind-the-scenes look at Dawn's experience speaking at BrightonSEO
• Public speaking advice for SEOs just starting out
• Misconceptions about traditional education and digital marketing careers
• Why understanding search engine architecture can change how you do SEO

Dawn’s journey proves that SEO isn’t just a skill—it’s a discipline where grit, learning, and curiosity win every time.

👉 Subscribe to the Page 2 Podcast for more interviews with the brightest minds in SEO.

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In Episode 73 of the Page 2 Podcast, we talk with Chima Mmeje—SEO content strategist, founder of Zenith Copy, and one of the most inspiring voices in the digital marketing space. From writing 100,000+ words a month for a content mill while holding a government job in Nigeria, to becoming a sought-after expert for SaaS brands, Chima shares her incredible journey.

She breaks down how to use topic clusters for scalable SEO growth, how to charge what you're worth, and how to build a powerful personal brand even when starting with nothing.

💡 In this episode:
• How Chima transitioned from hotel work and bartending to founding Zenith Copy
• The physical and emotional toll of content mill work—and how she escaped
• Finding the courage to charge premium rates and break free from bias
• Using LinkedIn and Twitter to build an organic personal brand
• How she structures SEO content strategies with topic clusters and long-form content
• Her take on integrating value propositions into blog content
• Why some of the best-performing posts don’t show up in keyword tools
• The importance of writing content that serves the reader—not word count goals
• Real talk on bias, burnout, and battling industry gatekeeping
• Her unique process for selling content strategy through education and content briefs

Chima’s story is raw, real, and rich with insights for content marketers, SEOs, and freelancers alike.

👉 Subscribe for more inspiring stories and tactical SEO guidance.

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In Episode 72 of the Page 2 Podcast, we sit down with Kevin Indig, Director of SEO at Shopify and host of the TechBound podcast. From building gaming websites as a teen to leading SEO at companies like Atlassian, G2, and now Shopify, Kevin's career is a blueprint for modern SEO leadership.

In this episode, he introduces his concept of "Zero-Based SEO," a mindset shift that encourages testing everything from scratch—title tags to templates—to drive scalable, data-backed growth. We also explore the evolution of SEO careers, agency vs. in-house life, and building SEO experimentation frameworks that actually get things done.

🧪 In this episode:
• Kevin’s journey from gamer kid in Germany to SEO leader at Shopify
• Lessons learned from Atlassian, G2, and DailyMotion
• What "Zero-Based SEO" really means—and why it matters now
• Testing frameworks and tools for SEO experimentation
• Why robust testing is essential for modern enterprise SEO
• The challenges of implementation and developer collaboration
• How to scale SEO across large teams and product orgs
• Podcasting vs. writing: how Kevin creates content at scale
• How to fight burnout, prioritize your time, and build systems
• The future of data-driven SEO and what SEOs can learn from medicine

This episode is packed with career insights, innovative thinking, and tactical SEO approaches for growth-stage and enterprise teams alike.

👉 Subscribe for more expert SEO strategies and industry leader interviews!

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Episode 71 of the Page 2 Podcast features Alina Benny, SEO and Content Lead at Nextiva. Alina shares her remarkable journey from engineering student and aspiring astrophysicist in India to leading global SEO strategy for a major SaaS brand.

She opens up about breaking into the U.S. market, overcoming bias, and establishing herself as a content-driven growth marketer. This episode covers everything from content optimization and product-focused SEO to international career building and diversity in marketing.

🌟 In this episode:
• Alina's unexpected pivot from engineering to SEO
• How she built authority with her LinkedIn profile and quantifiable results
• Insights into SEO for SaaS and telecom, including high-funnel vs. product content
• Smart strategies for scaling content and building internal processes
• Navigating U.S. hiring biases and the realities of working remotely from India
• How to blend CRO, paid media, and SEO into a cohesive demand gen strategy
• Why she believes SEOs must understand product development
• Tactical advice on managing sales relationships and mining internal insights for content
• Honest reflections on burnout, career resilience, and imposter syndrome
• The cultural complexity of India and what Western marketers should understand

Alina's transparency, technical expertise, and leadership in SEO make this an episode packed with both inspiration and practical strategies for marketers of all levels.

👉 Subscribe to the Page 2 Podcast for more behind-the-scenes stories and tactical SEO advice.

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In this week’s episode, we talk with Hannah Bryce, SEO Manager at Holland & Barrett and former co-host of the SEO SAS podcast.

We talk with Hannah about her beginnings in general digital marketing, and how that led her to SEO over a decade ago. She shares how she started at a software company and then moved into many different verticals including legal, education, agencies, bathroom supplies, fitness, and now nutrition. She discusses her best and worst experiences and so much more.

For our core topic, we discuss podcasting in SEO, what went into her decision to start the SEO SAS podcast with Sarah McDowell, her favorite experiences, biggest learnings, what it was like to make it to 100 episodes, her best podcasting advice, and why she ultimately decided to step away.

Finally, we answer more Twitter questions of the week and award some more Page 2 Podcast merchandise.

So get your popcorn ready as we tell Hannah’s SEO story and have another great roundtable discussion.

https://page2pod.com - In Episode 70 of the Page 2 Podcast, we talk with Hannah Bryce, SEO Manager at Holland & Barrett and former co-host of the SEO SAS podcast. Hannah shares her journey from general digital marketing to SEO leadership, her experiences across diverse industries including legal, education, fitness, and nutrition, and valuable insights on starting and sustaining a successful podcast. Hannah offers candid advice about podcasting, managing work-life balance, and handling imposter syndrome.

🎧 In this episode:
• Hannah’s path from digital marketing generalist to SEO specialist
• Behind the scenes of running the SEO SAS podcast
• Why collaboration is the essential skill for successful SEO
• Practical insights into managing international SEO (hreflang and beyond)
• Personal growth and lessons learned from working across multiple industries
• Best practices for podcast planning and execution
• Navigating imposter syndrome as an SEO professional
• Memorable SEO wins and tough learning experiences
• Unique perspectives on podcasting challenges and stepping away after 100 episodes
• Why trying all areas of SEO is crucial for career growth

Hannah’s genuine approach and actionable tips make this episode invaluable for aspiring SEOs, digital marketers, and podcast creators.

👉 Subscribe to the Page 2 Podcast for more SEO career stories and digital marketing tips!

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https://page2pod.com - Episode 69 of the Page 2 Podcast features a dynamic double-header with Jaimie Clark, Head of SEO at Wirecutter, and Christine Liang, Director of SEO at The New York Times. They dive into their unique journeys in SEO, transitioning from agency roles into influential positions within two major publishing brands.

Learn how they manage SEO strategy at massive scale, effectively collaborate with editorial teams, handle paywalls, and execute large-scale migrations.

🎯 In this episode:
• Career paths of Jaimie and Christine from agencies to publishing
• Strategic insights for publisher SEO
• How Wirecutter successfully migrated to NYT’s domain
• Tips for managing editorial SEO at scale
• Practical strategies for handling paywalls and gated content
• Challenges and opportunities in international SEO
• Essential tools and resources for SEO professionals
• Effective strategies for earning featured snippets and Google Discover visibility
• SEO communication and relationship-building advice
• Real-life experiences managing high-traffic sites

This episode provides essential insights into publisher SEO, perfect for digital marketers, SEO professionals, and anyone aiming to excel in SEO strategy and leadership.

👉 Subscribe to the Page 2 Podcast for more expert conversations and SEO insights!

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Episode 68 of the Page 2 Podcast welcomes Mordy Oberstein, Head of SEO Branding at Wix and host of multiple SEO podcasts. Mordy shares his unconventional path from teacher to SEO leader and dives deep into Wix SEO, addressing common misconceptions about the platform.

Discover the robust SEO tools available within Wix, the reality of SEO on hosted platforms, and how Mordy navigates his unique role bridging Wix and the broader SEO community.

⚡ In this episode:
• Mordy's fascinating journey from teacher to Wix's SEO advocate
• Dispelling common SEO myths about Wix
• Powerful SEO features and customization options in Wix
• Practical tips for maximizing Wix sites' SEO performance
• Insights into podcasting and content creation within the SEO industry
• Mordy's experiences leading Rank Ranger as CMO
• Balancing internal advocacy with external SEO community engagement
• Personal reflections on teaching and SEO career lessons
• Fun conversations around football rivalries and 1980s wrestling nostalgia

Mordy’s honest and engaging insights provide essential takeaways for SEO professionals, Wix users, and anyone curious about platform-based SEO.

👉 Subscribe to the Page 2 Podcast for more insights into SEO strategies and career growth!

Sponsored by Moving Traffic Media

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