The New York Times Pocket MBA: Growing and Managing a Business

Learn the 25 keys in managing the growth of a business, including identifying your company's competitive advantage, implementing a total quality strategy, hiring a professional management team and creating a visionary growth-oriented corporate culture. Part of The New York Times Pocket MBA Series.Don't miss any of the volumes in the New York Times Pocket MBA series.©1999 The New York Times (P)2000 Listen and Live Audio Inc.

Critic reviews

A bit superficial

Although this is an introductory book it suffers from an overly breathless style which makes it sound more like a pep talk by a team coach than an exposition if MBA standard. It may make a morsel of good listening for a small business owner who faces expansion, but not really the MBA preparation I was looking for. Worth listening to, at the reasonable price, however. Oh, and the book is shorter than three hours. While all of the book is there, it seems to have been misrecorded from the original tapes and restarts halfway through.