Have you ever looked at a spreadsheet and thought: “Absolutely not today, Satan”? 🙋🏽‍♀️ Same.

But this episode isn’t about Excel formulas — it’s about the business and mindset behind the viral brand Miss Excel, created by Kat Norton.

Kat went from 60-hour workweeks in a job she didn’t love to building a multi-7-figure business teaching Excel on TikTok… all by leading with energy and alignment first.

We chat about:

✨ How energetic work (not just strategy) launched her success

✨ The multiple revenue streams behind her business model

✨ The mindset shift that turned her into a viral CEO

✨ Her new recurring offer: the Excel Panic Button

✨ How she blends spiritual practice with business growth

Kat shares wisdom on manifestation, frequency, and scaling a business from the inside out.

Whether you love systems or avoid spreadsheets at all costs, this episode will inspire you to monetize your magic in a whole new way.

Click play to hear all of this and:

[02:56] How Kat created five different revenue streams from one core skill.

[05:44] The mindset work Kat did for two months before starting Miss Excel — and how it changed everything.

[07:28] Why Kat told her mom she’d be rich and famous before she had a single product.

[08:34] Kat shares the exact spiritual practices that prepped her for massive business growth.

[13:10] Behind the scenes of Kat’s latest offer — and why recurring revenue is her next big focus.

[14:45] How Kat’s business serves corporations, universities, and individual learners — all while staying digital.

[21:58] The difference between copying trends and energetically aligning with your audience.

Listen to Related Episodes:

• How to Double Your Energy and Focus with Tanessa Shears
• Creating the Life You Love with Kathrin Zenkina

Connect With Kat Norton:

Kat Norton is the founder and face behind the viral brand Miss Excel, where she teaches Excel and other tech tools through short-form content, online courses, and corporate training. With over 1 million followers across platforms and a business that’s crossed into multi-seven-figure territory, Kat is redefining what it looks like to make education engaging, fun, and wildly profitable. A huge advocate for mindset work and manifestation, Kat blends energy and strategy to help others step into their most empowered selves.

Website: https://miss-excel.com

Instagram: @miss.excel

TikTok: @miss.excel

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode594

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Is your website working for you… or against you?

In this episode, Jasmine shares a behind-the-scenes conversation with a friend who sold his company for $40M—and why his next big move depended on one thing: a website that actually converts.

You’ll learn:

• Why your website—not social media—is your most powerful digital asset
• 3 must-haves for building trust and driving leads
• How AI search (like ChatGPT) is changing how clients find you
• And the real talk Jasmine had with herself about updating her own site

If you’ve ever questioned whether your site is helping or hurting your business, this is your wake-up call.

Click play to hear all of this and:

[00:56] I sat down with a friend (who casually sold his biz for $40M 🤯) and helped him choose a content agency. What we discovered completely shifted how I think about websites.

[02:45] Same offers. Same ballpark pricing. But one website? It leaped off the screen. I’ll tell you why.

[04:36] We’re talking clear messaging, strong copy, and design that feels like a whole vibe. This is what separates a ‘meh’ site from one that makes people want to buy.

[06:31] This one agency’s website had us pre-sold before a single sales call. Imagine what that could do for your business.

[08:35] I had to take a hard look at my digital storefront—and ask: is this helping or hurting?

[10:40] Let’s break it down: copy, message, design. Plus how to stay visible as AI search takes over the way people find your biz.

Articles to Help Create Website Copy:

AI for Creatives: Boost Efficiency Without Losing Your Voice

Is AI Killing Your Website’s SEO? (A Deep Dive for Showit Users)

Listen to Related Episodes:

• How to Thrive in a Post-AI Economy with Amy Sangster

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

For full show notes, visit jasminestar.com/podcast/episode593

What happens after you build the business of your dreams… but have no idea what comes next?

In this vulnerable solo episode, I’m pulling back the curtain on what it really looked like to step away from the day-to-day at Social Curator, operationalize the company, and wait for “the next big thing” to arrive.

Spoiler alert: It didn’t.

I share how I found myself on a remote island in Hawaii with no social media, no laptop, just a journal—and a lot of questions. Despite outward success, I felt stuck, unsure, and disconnected from my purpose. This is the behind-the-scenes of navigating a personal and professional identity shift, facing silence after momentum, and learning to sit in the unknown.

If you’ve ever hit a wall in your business and thought, “What now?”... you’re not alone.

Let’s talk about what happens in the in-between.

Because friend… if you don’t quit, you can’t lose.

Click >>PLAY<< to hear all of this and:

[00:00] Why I Flew to a Remote Island with No Social Media or Laptop (What happens when you strip away all distractions to grow yourself?)

[01:04] Building a Business Can Look Glamorous—But Let’s Get Real (The truth about struggle, loneliness, and grit behind the scenes)

[02:52] When Success Feels Like a Slugfest (How I stayed in the game when quitting looked easier)

[03:51] Operationalizing My Business: Why I Replaced Myself (The decision to step away from daily operations at Social Curator)

[04:44] The Idea That Never Came (What happens when you expect inspiration… and get crickets?)

[05:31] From Rebirth to Real Talk (Why 2023 didn’t go as planned—and what that taught me about timing)

[06:25] Independence Isn’t About Doing It Alone (Shifting from external expectations to internal alignment)

To learn more about the Consistent $10K, join the waitlist >>HERE<<

For full show notes, visit jasminestar.com/podcast/episode592