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A consultant recently told me she was “wildly impressed” with our hiring process.

Instead of celebrating… I panicked.

Because the truth is, we didn’t build a polished corporate system. We built it through trial, error, and hard lessons.

In this episode, I’m breaking down exactly how we hire — and why it works.

Every business needs both. Most founders just don’t know which one they’re actually hiring.

I walk you through our three hiring pathways:

• Hiring from within (promote based on ability, not loyalty)
• Hiring from your personal brand (yes, your content attracts teammates)
• Hiring with a recruiter (and how to give feedback that actually works)

Plus, the leadership truth that changed everything for me:

The person you want to hire might not be able to find you… because you’re not yet the leader who can contain them.

Scaling isn’t just systems.

It’s people.

And the right people will take you further than any funnel ever could.

Book Mentioned: Radical Candor by Kim Scott

Click play to hear all of this and:

[00:00] The “Wildly Impressed” Hiring Compliment That Made Me Panic

[02:45] System Builders vs. System Implementers (And Why It Matters)

[06:15] How We Promote From Within Without Damaging Culture

[14:30] Using Personal Brand to Attract (and Repel) Team Members

[20:05] Our Exact DM → Automation → Application Funnel

[27:40] Why We Do Group Interviews (And Who They’re For)

[32:15] When to Use a Recruiter (And What I Learned the Hard Way)

[38:55] A-Players vs. B-Players vs. C-Players

[45:20] The Leadership Shift Required to Hire Better

Listen to Related Episodes:

• Why High Achievers Burn Out (and How to Fix It)
• How I’m Wooing My Next Executive Hire; Building a Dream Team Starts with THIS
• Hiring, training, and retaining high-performing team members with Natalie Dawson

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode627

In today’s episode, I’m joined by Ashley Brock, a digital advertising expert and founder of a powerhouse agency. We dive into her Rainmaker Method, a step-by-step guide to crafting ads that resonate and convert. Ashley breaks down the six pillars of successful messaging and shows you how to target the right audience, boost your sales, and build trust with your brand.

Ashley also shares her journey from corporate advertising to helping entrepreneurs scale their businesses with impactful ads. If you’re ready to elevate your marketing and make it rain, this episode is for you!

Click play to hear all of this and:

[00:00] Why you need to craft your ads to resonate, articulate, and be memorable.

[05:00] Learn how to speak to your audience at different stages of awareness.

[10:00] Ashley shares why articulation can make or break your ad’s effectiveness.

[15:00] Discover how identifying your ideal customer can lead to more effective advertising.

[20:00] Hear how Ashley pivoted from working with massive corporations to helping small business owners succeed.

[25:00] Ashley shares how she grew her business through persistence and a willingness to invest in her growth.

Listen to Related Episodes:

• Unreasonable Hospitality: What It Takes to Be Number One in Your Industry with Will Guidara
• Four Secrets to Unstoppable Marketing
• Old School Marketing Tactics, New School Results

Connect With Ashley Brock:

Instagram: https://www.instagram.com/ads.with.ashley

Facebook: https://www.facebook.com/WinWithPaidAds

Website: https://www.paidadscoaching.com/challenge

Podcast: https://podcasts.apple.com/us/podcast/win-with-paid-ads/id1715064884

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode626

In this episode, we dive into one of the most transformative topics for business growth: asking the RIGHT question.

Ever felt stuck in your business, working hard but not seeing the results? I’ve been there, and I’ve learned that sometimes it’s not about doing more—it’s about asking the right question.

I share how I went from asking safe, ego-boosting questions to asking ones that could radically change my business. Plus, I’ll walk you through the step-by-step framework I use to uncover the one big question that leads to massive results.

Ready to learn how the right question can transform your business? Let’s dive in!

Click play to hear all of this and:

[00:00] Learn why the key to unlocking growth in your business is not doing more, but asking the right question that drives real change.

[02:00] From asking safe, ego-boosting questions to discovering the ones that truly move the needle, discover how this shift can supercharge your growth.

[03:41] Explore an example from 2023 about a safe question asked in a mastermind event—and why it didn’t have the impact expected.

[05:30] Discover the valuable advice from a former CEO on hiring and paying top talent for better results and higher productivity.

[08:30] How raising the pay for a part-time executive assistant led to massive reductions in administrative responsibilities and improved business efficiency.

[10:00] Get a step-by-step framework on how to uncover the one big question that will solve your business challenges and lead to transformation.

[12:00] Learn how asking deeper questions can help you get unstuck and start solving business problems more effectively.

[14:30] A deep dive into why some problems require courage to face—and why accepting the challenge will lead to a greater business outcome.

Listen to Related Episodes:

• What $100M CEOs Taught Me About Growth
• Building Boring Businesses, Embracing Questions, and Doing Hard Things with Codie Sanchez
• How to Ask Questions that Get Results

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode625