DM me “10K” to learn more about The Consistent $10K!

↓

Feeling stuck even though you’re doing all the right things in your business? You might not have a marketing problem—you might have a clarity problem.

In this episode, I’m breaking down why your niche and offer are the foundation of everything in your business—and how getting them right makes selling and marketing 10x easier.

We’ll cover:

• Why speaking to everyone isn’t helping you grow
• The difference between a market and a niche (and why it matters)
• How specialists build trust—and get paid more

If your message isn’t landing or your offer isn’t converting, this episode is the reset you need.

🎯 Clarity over perfection. Always.

Click >>PLAY<< to hear all of this and:

[00:00] Why people pay more for certainty (and how to use that in your business)

[01:05] The real reason your marketing isn’t working (hint: it’s not your Instagram strategy)

[02:04] Why clarity beats perfection—and how to refine your niche over time

[03:06] What a niche actually is—and why “working moms” isn’t specific enough

[04:58] The difference between a market and a niche explained with relatable examples

[05:49] How to build connection and trust through your niche

[06:06] Specialists vs. generalists: who gets paid more and why?

[07:11] How specialization builds trust and makes you easier to find

Listen to Related Episodes:

• Start Messy. Forget Perfection. Make Money.
• How to Attract & Convert More Leads Without Feeling Salesy
• The Real Reason Customers Choose You (It’s Not What You Think)

For full show notes, visit jasminestar.com/podcast/episode600

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

What if you could get paid not to sell more… but to license what you’ve already created?

In this episode, I chat with April Beach—business strategist and licensing expert—about how to license your IP (think: courses, frameworks, trainings) to companies who will pay 8 to 10 times MORE than your regular buyers.

April has helped entrepreneurs land licensing deals with brands like MAC, Estée Lauder, and universities worldwide—often earning $50K to $100K+ per deal.

We dive into:

• What licensing actually is (and why it’s not just for the “big” players)
• How to know if your content is licensable (hint: it probably is!)
• The difference between selling to an end-user vs. licensing to a buyer
• How to protect your IP, price your offer, and pitch with confidence

If you're ready to scale smarter—not harder—this episode is your permission slip to unlock a new revenue stream and reclaim your time.

📣 Let’s license that magic you’ve been sitting on.

Click >>PLAY<< to hear all of this and:

[00:02] Why licensing might be your most profitable untapped revenue stream

[05:45] What Is Licensing (and What It Isn’t)?

[12:58] The #1 Mistake Entrepreneurs Make Before They Try to Scale

[20:15] How Licensing Lets You Scale Without More Content, Followers, or Hustle

[27:35] How April Helps Entrepreneurs Package Their IP for Licensing

[31:20] But Who Buys Licenses? (And Why Would They?)

[36:04] How Licensing Helps You Work Less and Serve More

[47:02] What Needs to Be in Place Before You License Your Content

Listen to Other Episodes You Might Like:

• How to STOP Playing Small and Step into Your Purpose
• My (Un)Sexy Strategy for Business Growth
• 5 Mindset Shifts for Business Growth

Connect With April Beach:

Website: https://www.aprilbeach.com

Instagram: aprilbeachlicensing

Facebook: April Beach Licensing

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode599

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Have you ever hit a point in your business where everything should feel amazing… but instead you’re thinking: “Is this really what I want forever?”

That was Robin Ballard. At the time, she had a dream business—thriving event planning company, skilled team, systems in place. But deep down, she knew something else was calling.

She didn’t have all the answers, but she had the courage to ask better questions.

In today’s episode, I’m sharing a full-circle moment: Robin stepped away from what was working and launched Curate, a luxury networking experience for wedding professionals—and invited me to speak at her event.

You’ll hear a clip from that keynote, where I talk about reinvention, starting messy, and building a business beyond your first success.

If you’ve ever wondered how to pivot, what comes after success, or whether it’s “too late” to start again—this episode is for you.

You’re not behind. You’re right on time.

Click play to hear all of this and:

[00:01] Why successful business owners sometimes feel stuck (even when things are “working”)

[00:55] Gaining clarity after months of experimentation and uncertainty

[02:10] How a luxury membership for wedding professionals came to life

[02:58] A full-circle moment: from mastermind student to event host

[03:52] Proof that unqualified people can do impossible things

[06:44] The behind-the-scenes story of launching digital products with zero experience

[07:41] How low-ticket content created massive impact—and built a new legacy

Listen to Related Episodes:

• From Etsy to Empire: Dylan Jahraus’ 7-Figure Pivot
• 5 Steps to Pivot with Purpose (Not Panic)

Connect With Robin Ballard:

Robin Ballard is a luxury event planner turned founder of Curate, a regional membership community for wedding professionals that brings together elevated networking, stunning events, and guest experts. With a successful background in event design and coordination, Robin launched Curate to create a space for connection and creativity in the industry. She’s a former mastermind member and a real-life example of what it looks like to pivot powerfully.

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode598

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!