Ever feel like your business is outgrowing you?

Like you’re stuck in the daily grind, managing everyone and everything, and somehow still have no time to think big?

Been there. 🙋🏻‍♀️

In this episode, I’m pulling back the curtain on how I hired my right hand: our Chief Operating Officer (COO)—and what that decision has meant for scaling our business beyond 7 figures.

It all started with a simple question Jade (now our COO) asked me:

“What would make you fire me?”

😳 Cue the mic drop.

And in that moment, I realized… if I couldn’t answer that, I wasn’t leading with clarity.

So we’re diving deep into:

• How I knew it was time to hire an integrator
• What role I hired for before calling her “COO” (hint: humility check)
• The Harvard Business Review article that changed the way I viewed operational leadership
• The one KPI I gave her (yes, one)—and why it works like magic
• The real reason I trust her to lead even when I’m not looking
• How we define success together, not just in numbers but in execution

Whether you’re a 7-figure founder looking to scale to 8, or you're dreaming of finding someone to help carry the load of building a big business with heart—this episode is your guide to making that vision a reality.

Spoiler alert: It’s less about resumes and more about trust, alignment, and execution.

Grab your notebook—you’ll want to jot this down.

Click >>PLAY<< to hear all of this and:

[00:02] How the question “What would make you fire me?” sparked a leadership reflection

[00:08] When I knew I needed a COO—and the chaos that led me there

[00:13] The Harvard Business Review insight that changed how I hire

[00:21] The unusual path I used to test and promote our COO

[00:31] Why I only gave her one KPI—and how it works better than a spreadsheet

[00:38] What my COO does that I could never do myself

[00:44] Questions you should ask yourself before hiring your right hand

[00:54] What would make you fire your COO? Define it—before you need to

Listen to Related Episodes:

• How to Create Team Systems and Operations That Simplify Scaling and Growth
• How to Find and Hire the Perfect COO or Operations Specialist
• Eavesdrop on a Private Call with Me and My Business Mentor

>>Harvard Business Review Article Mentioned<<

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

Click >>PLAY<< to listen now!

For full show notes, visit

Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

I didn’t know how stuck I was… until I sat down with Dr. Natasha Jordan.

In this powerful conversation, I share one of the most transformative leadership journeys I’ve ever experienced—and how Dr. Natasha, an executive coach for 7- and 8-figure entrepreneurs, helped guide me through it.

We talk about:

• The assessment that rocked my leadership identity
• Emotional triggers sabotaging my growth
• Childhood coping becoming business habits
• The convo with Gary Vee that hit different
• Why “strong and self-reliant” can keep you stuck
• How to redefine what it means to lead powerfully

This isn’t just a business episode—it’s a permission slip to rise into the next version of you.

Click >>PLAY<< to hear all of this and:

[00:01] The assessment that exposed everything I’d been hiding as a leader

[06:00] My emotional triggers and how they showed up in business

[10:45] Uncovering the "if-then" agreements I didn’t know I made

[14:15] My true breakthrough: realizing it wasn’t my mom—it was my lack of trust

[18:20] How this inner shift impacted my call with Gary Vee

[22:00] How to identify your needs as a leader and where they came from

[29:30] Surprising patterns from 7-figure female founders: strong + self-reliant

[33:00] Why asking for help is the next level of leadership

[38:00] You can’t keep running on fumes. Here’s why the work matters

[43:00] How Dr. Natasha’s background in marketing + psychology creates lasting transformation

Listen to Related Episodes:

• Big Business Growth: Strategy Marketing with Seth Godin (a.k.a. Willy Wonka)
• How to Get Ahead of 99% of Business Owners
• 10 Ways To Avoid Getting Stuck in Business

Connect With Dr. Natasha Jordan:

Dr. Natasha Jordan is an executive coach and industrial-organizational psychologist who helps 7- and 8-figure entrepreneurs do the unseen work to have visible impact. She blends psychology, leadership, and business strategy to help founders lead with clarity, self-trust, and power. She’s worked with the Sasha Group (a VaynerMedia company), and she created a free 5-day leadership challenge for entrepreneurs ready to start their transformation.

🔗 Website: www.drnatashaj.com

📲 IG: @drnatasha.phd

💼 LinkedIn: Dr. Natash

Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Have you ever looked around your business, your dream, your life and thought: “Who am I to be here?”

Yeah. Me too.

This episode is a raw, real, and honest repurposed interview from when I was a guest on the Go Getters Podcast with my southern soul sister, Kayse Morris. And we’re tackling something that every single entrepreneur deals with—Imposter Syndrome.

You know that voice—the one that says:

• You’re not good enough.
• Someone else is already doing it.
• What if you fail?
• Who do you think you are?

I’ve been there. And in this conversation, I share the exact mindset shift that helped me silence that voice and finally start moving forward with boldness.

Instead of asking, “Who am I to…?”

I began asking, “Who am I not to?”

Let that sit for a moment.

👆 That right there became my daily reminder: I was born for this.

Not because I had all the answers, funding, experience, or confidence.

But because I was willing to show up, learn as I went, and take action even when I was terrified.

You’ll also hear me share:

• The weight of being a first-generation Latina entrepreneur
• What it felt like to wear “imposter syndrome” like a varsity jacket
• How being scared is actually a sign you’re doing something big
• Why confidence isn’t a prerequisite—it’s a result of consistent action

If you’ve ever doubted yourself, this is your pep talk in podcast form.

Let’s throw off the jacket of fear, stop waiting for permission, and remind ourselves that we were made for more.

Click play to hear all of this and:

[00:59] Why imposter syndrome hits harder than we expect—and how to define it in a way that resonates.

[02:24] My "varsity jacket" analogy that perfectly illustrates how imposter syndrome lingers.

[03:19] The mindset shift that changed everything: “Who am I not to do this?”

[03:39] Does confidence come naturally? Jasmine sets the record straight (and shares her hilarious “lawyer from birth” story).

[05:10] Why being scared doesn’t mean you’re not ready—it means you’re doing something meaningful.

[06:50] My advice for entrepreneurs still waiting to feel “ready.”

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode537

There’s something that feels almost criminal about saying no to a good opportunity, right?

It looks great on paper, it’s in alignment with your goals, the money is forecasted, the deliverables are clear, and you’ve even mentally committed to it… but something inside you says, “This isn’t it.”

That happened to me recently, and in this episode, I’m pulling back the curtain on the decision I made to walk away from a highly aligned opportunity—and why.

Let me be clear: this wasn’t just any opportunity. It was one we’d already factored into our 2025 revenue plan. It was a perfect fit on paper, and I’d been expecting (and prepping for) the call for months.

But here’s the thing… when it came time to sign the dotted line, I couldn’t do it.

It made no logical sense. And my COO? She was stunned.

But as I explain in this episode, I believe our bodies are pattern-spotting machines. And sometimes what we call “intuition” is actually our brain detecting something off—even when we can’t articulate why.

So here’s what I did: I sat with that feeling, but I didn’t stop there. I forced myself to go find the facts to justify the feelings.

Because while I don’t believe in building a business on emotion, I do believe in using intuition as a prompt—and then using data to make a final decision.

Inside this episode, I’ll walk you through:

• The opportunity I turned down and why it was so hard to say no
• The process I use to reverse-engineer my intuition into facts
• How I define “productive vs. busy” in my daily work life
• Why trusting yourself is the best business strategy you’ll ever invest in

If you’ve ever felt torn between logic and gut instinct—or wondered how to tell when an opportunity is right—this episode is for you.

Your goals don’t require you to say yes to everything.

Sometimes the most strategic move is walking away.

Click >>PLAY<< to hear all of this and:

[00:01] Why I turned down a forecasted, on-brand, high-revenue opportunity

[03:00] The conflict between logic and intuition—and how I handle it in business

[05:15] What intuition really is (spoiler: it’s your brain spotting patterns)

[06:45] The moment I knew something was “off” and how I investigated it

[08:30] How I flipped my gut instinct into data to justify my decision

[11:00] Why being productive doesn’t always mean being busy—and how to tell the difference

[12:15] The gift of saying no, and what it makes space for

Listen to Related Episodes:

• 10 Ways To Avoid Getting Stuck in Business
• Five Things My Team and I Do to Stay Productive and Reach Our Goals

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

For full show notes, visit jasminestar.com/podcast/episode536

From bankruptcy to Buffalo Wild Wings to building a multi-million dollar paint party business—Heidi Easley’s story is one for the books. 🎨✨

In this episode, Heidi (artist, educator, author, and founder of Texas Art & Soul + 100K Creative) shares how she rebuilt her life from rock bottom by turning her creativity into cash. We dive into:

• The moment her business clicked (outside a Starbucks!)
• Scaling to 3,000+ online members from in-person parties
• Her surprising Facebook ad hack that changed everything
• How she leads with strategy, heart—and a spreadsheet!
• The lavender farm dream she and her husband brought to life

This convo is equal parts inspiration, business strategy, and soulful truth. If you’ve ever doubted your dream, Heidi’s story will remind you: you’re not done yet.

Click play to hear all of this and:

[00:02] From bankruptcy to painting surfboards: Heidi’s powerful backstory

[08:00] The paint party that changed everything: $50 to $4K in one night

[14:20] The business model: Memberships, courses, affiliates, and in-person events

[22:39] Strategic bets, paid ads, and scaling to her biggest launch ever

[28:00] How spreadsheets replaced stress: Leading with data, not drama

[30:40] Letting go of control: Building a team and stepping into CEO leadership

[36:32] Buying Whimsy Hollow: A lavender farm, a dream, and a new chapter

[41:23] Your dreams don’t die. They haunt you. Why Heidi wrote her book

[43:49] How to connect with Heidi and be part of her next big thing

Connect With Heidi Easley:

Heidi Easley is the founder of Texas Art & Soul, a multi-million dollar brand teaching artists and crafters how to make money hosting paint parties. She’s also the creator of 100K Creative, where she helps creatives scale their businesses online. After going bankrupt before 30, Heidi rebuilt her life and business one paintbrush at a time—and now empowers thousands of artists to do the same.

🖌️ IG: @texasartandsoul_

🌿 New brand: @100kcreative

💻 Website: www.texasartandsoul.com

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode535

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

If you’re feeling stretched thin in your business, running from one task to the next without making real progress—this episode is for you.

I get it. You’re running a business, building a personal brand, and creating content non-stop. Your days are packed with meetings, Zoom calls, and never-ending to-do lists. And before you know it, you’re exhausted, running on empty.

That was me. Until I made a decision that changed everything.

At the beginning of 2025, I started implementing quarterly breaks—three days of full vacation, followed by two days of deep business planning. And let me tell you, it has been a game-changer.

In this episode, I break down:

✅ How I strategically block my time to maximize productivity

✅ Why stepping away from your business is the key to seeing the bigger picture

✅ The surprising benefits of journaling (even if you don’t consider yourself a "journaler")

✅ How my Cabo trip led to my biggest business breakthroughs

This system has helped me stay clear-headed, creative, and actually move the needle forward in my business. If you’re looking for a way to prevent burnout while still scaling, this might just be the approach you need.

Resources & Links Mentioned:

📌 Listen to Episode 514, Plan Your Breakout Year: Identify Top Objectives and Build a Winning Team, for a deep dive into my annual business planning retreat

📌 Watch the vlog version of our planning retreat HERE on YouTube

I’d love to hear how you’re implementing time blocking in your own life. DM me on Instagram and let’s chat! 💬

Click >>PLAY<< to hear all of this and:

[00:00] The first thing I did in 2025 to avoid burnout (quarterly breaks!)

[02:00] The power of stepping away to see your business differently

[04:00] How journaling helped me clarify my business values (even though I wasn’t a "journaler" before)

[06:00] Why I take five days off—three for personal, two for business strategy

[08:00] How my Cabo trip led to major business breakthroughs

[10:00] The importance of building time into your calendar for CEO-level thinking

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

Click >>PLAY<< to listen now!

For full show notes, visit jasminestar.com/podcast/episode534

In this raw and real “Laying Bricks” episode, I pull back the curtain on Q1 of 2025—from launching the second round of Your Biggest Launch Ever to experimenting with podcast monetization.

You’ll hear why we hired alumni entrepreneurs as our sales team, how we ditched commissions and brought in pro trainers to level them up, and what that taught me about leadership and selling with heart.

Plus, I share the big shifts I’m feeling in the business, the risks I’m taking, and what it looks like to play a bigger game this year.

Here's an honest look at how I’m building the next version of my business—one brick at a time.

Click >>PLAY<< to hear all of this and:

[00:00] Why staying “above the forest” is key to starting the year strong

[02:00] The real reason I started the “Laying Bricks” series—and why I’m documenting this journey

[03:45] Inside the course launch: why we added alumni entrepreneurs to our sales team

[04:36] How I decided to compensate the sales team—and what changed when we removed commission incentives

[06:20] The unexpected bonus our alumni sales team got (hint: it’s not just the pay!)

[07:20] How this nine-day sales experience turned into a mastermind-level think tank

[08:30] The honest truth behind why I started taking podcast monetization calls in January

Listen to Related Episodes:

• Quarter One Review: How I’m “Laying Bricks” to Build Relationships and Open Up New Opportunities
• Quarter 2 Review: The Actions I Took to Build My Future
• Quarter 3 Review: Laying Bricks for BIG Lead Acquisitions
• Quarter Four Review: How I'm Building The Foundation For My Biggest Year Yet
• What Makes a Course Irresistible (and Scalable) with Jera Bean

Other links mentioned:

• Join the waitlist for my mastermind so you’re first to know when we start accepting applications for the next cohort: JasmineStar.com/mastermind
• Scaling to hit 7-figures? Apply for my brand new program, First Million Framework, to help you reach the next level in your business: Jasminestar.com/million

Click >>PLAY<< to listen now!

For full show notes, visit jasminestar.com/podcast/episode533

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Ever wonder how brands like Apple, Red Bull, or even Celestial Seasonings Tea have customers that basically evangelize their products? Like... they’re not just customers—they’re full-blown disciples. Well, friend, I’ve got the tea (and it’s not just herbal).

In today’s episode, I’m sharing what I learned from a high-level business mentorship conversation about how companies intentionally model themselves after “cult brands.” We’re breaking down what makes a brand cult-like (in the best way possible), and how YOU can infuse these characteristics into your business—no matter your size.

I studied this so YOU don’t have to spend months digging through corporate case studies. I’m distilling data from companies like Snapple, Rolling Rock, Pete’s Coffee, and more to show what small business owners like us can actually do to foster that same die-hard loyalty.

No, you don’t need a billion-dollar ad budget. You just need intention, clarity, and the guts to be bold in your branding.

We’re not out here trying to be everyone’s cup of tea. We’re building something magnetic that resonates so deeply, people proudly wear it (literally or figuratively) on their sleeve.

So if you want your audience to become voluntary advocates—cheering you on, sharing your work, and staying loyal for life—this episode is for you.

Let’s build that cult energy... minus the creepy robes. 😉

Click PLAY to hear all of this and:

[00:01] Why your business needs a cult-like following (yes, really)

[00:03] The Pete’s Coffee case study: how a regional favorite went national

[00:05] 3 sources of research that inspired this episode

[00:07] Trait #1: Define a bigger purpose + a consistent core narrative

[00:10] Trait #2: How to showcase values through storytelling

[00:13] Trait #3: Create symbolic artifacts + shared rituals

[00:16] Trait #4: Build exclusivity + a sense of belonging

Listen to Related Episodes:

• Three Sales Strategies to Increase Your Revenue
• How to Get Ahead of 99% of Business Owners
• Four Secrets to Unstoppable Marketing

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

Click >>PLAY<< to listen now!

For full show notes, visit http://jasminestar.com/podcast/episode532