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Publisher's Summary

A "gray rhino" is a highly probable high-impact yet neglected threat - kin to both the elephant in the room and the improbable and unforeseeable black swan. Gray rhinos are not random surprises but occur after a series of warnings and visible evidence. The bursting of the housing bubble in 2008, the devastating aftermath of Hurricane Katrina and other natural disasters, the new digital technologies that upended the media world, the fall of the Soviet Union...all were evident well in advance.

Why do leaders and decision makers keep failing to address obvious dangers before they spiral out of control? Drawing on her extensive background in policy formation and crisis management as well as in-depth interviews with leaders from around the world, Michele Wucker shows in The Gray Rhino how to recognize and strategically counter looming high-impact threats. Filled with persuasive stories, real-world examples, and practical advice, The Gray Rhino is essential listening for managers, investors, planners, policy makers, and anyone who wants to understand how to profit by avoiding getting trampled.

This audiobook features an introduction read by the author.

©2016 Michele Wucker (P)2016 Macmillan Audio

What members say

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  • Overall
    1 out of 5 stars
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    1 out of 5 stars

Really bad narration

The first chapter is read by the author and sounds great, then the book switches to a narrator who doesn’t have any grasp of the material.

1 of 1 people found this review helpful

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    2 out of 5 stars
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    2 out of 5 stars
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    3 out of 5 stars

The voice is not for an audiobook

The voice is not for an audiobook. The book is interesting and frankly I had a challenge following the voice because simply its monoton to follow it

2 of 3 people found this review helpful