-
The Franchisee Handbook
- Everything You Need to Know About Buying a Franchise
- Narrated by: Al Kessel
- Length: 7 hrs and 43 mins
- Unabridged Audiobook
- Categories: Business & Careers, Management & Leadership
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Publisher's Summary
Mark Siebert, franchise expert and author of Franchise Your Business, flips his script from franchising your existing business to offer entrepreneurs a comprehensive guide to succeeding as franchisees.
The Franchisee Handbook tells listeners how to take a systematic approach to assess and invest in franchise opportunities, so they end up with the right fit for their entrepreneurial style. Sharing tales from the trenches and real-world anecdotes from successful franchises (and a few cautionary tales from those who didn't make it), Siebert lays out everything you need to know before signing with well-known franchises, from locally owned names to global brands.
As an expert witness, he has seen a number of failed franchisees (especially in the last 10 years) and will dish the dirt on what successful franchisees have in common and how they play to win. And those cautionary tales? Many went into franchising with the expectation that franchising was a silver bullet that did not require hard work or skills. Siebert will dispel that myth and reveal to prospective franchisees a proven, logical, step-by-step method to close the sale and set themselves up for long-term franchise success.
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What listeners say about The Franchisee Handbook
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- johnny_vindaloo
- 08-17-19
Excellent overview
Listened to the previous book on franchising your business and listened to this one to get the other side of the equation. Can’t imagine how either book could be improved. Top notch.
1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Cupcake
- 05-02-19
Amazing!
I would recommend this this book to anyone who is considering having a franchise. Thank you!