The Flower Files: The Wildly Native Podcast Podcast Por Liza Goetz arte de portada

The Flower Files: The Wildly Native Podcast

The Flower Files: The Wildly Native Podcast

De: Liza Goetz
Escúchala gratis

Obtén 3 meses por US$0.99 al mes

Join this podcast team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything in between including fieldwork, and floral design all the way to the day of event execution. A weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentally focused perspective based in a small town but close enough to reach big cities. This women-run business features a mother-daughter team with a best friend to keep them all balanced and includes a variety of guests who are flower lovers, users, sniffers, and enthusiasts that will talk on a range of topics or ramble on about other things… Depending on where the seasons take us!


© 2025 The Flower Files: The Wildly Native Podcast
Economía Gestión y Liderazgo Liderazgo
Episodios
  • From Chaos To Calm: A Simple Money System For Florists And Entrepreneurs
    Dec 2 2025

    Money shouldn’t feel like a roller coaster, and it definitely shouldn’t require a spreadsheet to enjoy your life. We sat down with the Budget Besties to unpack a system that replaces jargon and guilt with clarity and calm. Their approach is all about simple, separated, automatic budgets that mirror how you already spend: one account pays bills, a couple of category accounts handle daily life like gas and groceries, and a handful of savings buckets quietly build for the “unexpected” expenses that are actually totally expected—tires, holidays, kids’ sports, HOA fees, and travel.

    We tackle the mindset piece head-on, especially for women entrepreneurs who juggle family, work, and a million moving parts. The takeaway is liberating: you don’t have a spending problem, you have a systems problem. Create a one-page view of income and outflow, divide annual costs by 12, and let automatic transfers do the heavy lifting. As those buckets fill, panic fades. Decisions get easier because the accounts themselves tell you what’s funded. You’ll even spend less naturally, not from restriction but from control and clarity. Yes, you can still be bougie on a budget—just fund it on purpose.

    Then we bring the same structure to business. Start by learning what your household truly costs, add a line item in your business to pay yourself, and set aside taxes and annual expenses every month. Aim for a month-ahead cushion so timing stops dictating your choices. With clean categories and a steady cadence—monthly for personal, twice a month for business—you’ll know your baseline revenue target and exactly what an extra client or project unlocks. Money becomes boring, and your life becomes more interesting: more calm, more time, and more room for what you actually care about.

    If this resonates, jump into the Budget Besties’ five-day boot camp to set up your own system and start the new year strong. If you loved the conversation, subscribe, share with a friend who needs money peace, and leave a review to help others find the show.

    Instagram: https://www.instagram.com/wildlynativeflowerfarm/

    Website: https://wildlynativeflowerfarm.com/

    Hungry Root Code: FLOWER40
    Hungry Root Link: https://www.hungryroot.com/?promo=FLOWER40&b=1084&utm_source=the-flower-files&utm_medium=partnership&utm_campaign=podcast

    Garden Goal Planner: https://wildlynative.myflodesk.com/gardenplanner

    Cut-Flower Guide: https://wildlynative.myflodesk.com/oyihkn1nwz

    Más Menos
    36 m
  • From Farm To Front Door: Building Lush, Natural Holiday Wreaths
    Nov 25 2025

    Want a wreath that looks designer without the designer price tag? We walk through a simple, durable method for crafting lush holiday wreaths using farm-grown, foraged, and locally sourced materials—plus the pro tricks that keep everything secure, balanced, and beautiful all season.

    We start with the foundation that matters: choosing the right ring size for your door, why double or triple rail bases prevent spin, and how to pick paddle wire gauges that match your project. Then we get into the greens—fir for fullness, spruce for structure, pine for movement, cedar for fragrance and berries, holly for shine, boxwood for tidy lines, magnolia for instant luxury, and eucalyptus for that cool-toned, modern vibe. You’ll learn how to build alternating bundles, use a continuous wiring technique for speed and lasting hold, and avoid common pitfalls like ruined snips, sap-sticky hands, and decorations that pop off in humidity.

    From there, we layer texture: dried oranges, strawflower, statice, yarrow, gomphrena, poppy pods, and grasses that dry strong and read beautifully from the street. We talk through when glue fails, how to wire in delicate elements, and smart foraging habits—collect pine cones at the right time, confirm plant IDs, and skip invasives and lookalikes like poison ivy vines. Finish with wired ribbon that holds a sculpted bow, and explore style directions including enchanted woodland with juniper berries and cones, coastal accents with oyster shells and driftwood, and elevated luxe with magnolia, velvet ribbon, and subtle metallics.

    Whether you’re crafting solo, hosting a wreath party, or selling at a market, this guide helps you design pieces that feel natural, personal, and bragworthy. If this sparked ideas, subscribe, share the show with a friend who loves holiday decor, and tag Wildly Native Flower Farm with your finished wreath—we want to see what you create!

    Instagram: https://www.instagram.com/wildlynativeflowerfarm/

    Website: https://wildlynativeflowerfarm.com/

    Hungry Root Code: FLOWER40
    Hungry Root Link: https://www.hungryroot.com/?promo=FLOWER40&b=1084&utm_source=the-flower-files&utm_medium=partnership&utm_campaign=podcast

    Garden Goal Planner: https://wildlynative.myflodesk.com/gardenplanner

    Cut-Flower Guide: https://wildlynative.myflodesk.com/oyihkn1nwz

    Más Menos
    38 m
  • More Petals, Less Panic: How To Grow Without Melting Down
    Nov 18 2025

    Stop guessing and start testing. We sat down with operator and entrepreneur Ashish Gupta to unpack how creative founders and flower farmers can scale without losing the craft—or their minds. From mapping your weekly work to isolating true needle-movers, you’ll hear a clear framework to align your role with your energy and hire for the right gaps, even when you can only afford a part-time seat.

    Together we walk through practical demand validation so you don’t ramp production into a void. You’ll learn how to define a tight ideal customer profile, run time-bound B2B and B2C experiments, and track conversion, repeat orders, and margins that actually hold up. We dig into pricing, SKU design, and simple subscription models that stabilize cash flow, plus how to use local outreach—from chef visits to niche online groups—to find real buyers fast.

    We also open the door to something many small business owners overlook: optionality. Ashish explains how valuations work for smaller companies, why EBITDA matters, and how documented processes, reliable suppliers, and recurring revenue make your business more sellable. Whether your goal is steady income, smart growth, or a future exit, you’ll leave with a playbook to scale on purpose, not by accident.

    If today sparked a next step for you, hit follow, share this with a builder who needs it, and leave a review to help more founders find the show. Then pick one test to run this week and tell us how it goes.

    Instagram: https://www.instagram.com/wildlynativeflowerfarm/

    Website: https://wildlynativeflowerfarm.com/

    Hungry Root Code: FLOWER40
    Hungry Root Link: https://www.hungryroot.com/?promo=FLOWER40&b=1084&utm_source=the-flower-files&utm_medium=partnership&utm_campaign=podcast

    Garden Goal Planner: https://wildlynative.myflodesk.com/gardenplanner

    Cut-Flower Guide: https://wildlynative.myflodesk.com/oyihkn1nwz

    Más Menos
    36 m
Todavía no hay opiniones