• The Flower Files: The Wildly Native Podcast

  • By: Liza Goetz
  • Podcast
The Flower Files: The Wildly Native Podcast  By  cover art

The Flower Files: The Wildly Native Podcast

By: Liza Goetz
  • Summary

  • Join this podcast team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything in between including fieldwork, and floral design all the way to the day of event execution. A weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentally focused perspective based in a small town but close enough to reach big cities. This women-run business features a mother-daughter team with a best friend to keep them all balanced and includes a variety of guests who are flower lovers, users, sniffers, and enthusiasts that will talk on a range of topics or ramble on about other things… Depending on where the seasons take us!


    © 2024 The Flower Files: The Wildly Native Podcast
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Episodes
  • Elegance in Ink: The Transformation of Wedding Stationary
    May 7 2024

    Embarking on a path from the high-octane hustle of New York City's corporate events to the intimate craft of bespoke wedding invitations, Miss Carrie of Turnage and Watts shares her transformative story. We wander through her captivating tales of rubbing shoulders with celebrities at the Time 100, to the pivotal life moments that nudged her towards the serene artistry she now pours into every lovingly created invitation suite. With Carrie's anecdotes, you'll feel the heartbeat of a business that's more than just paper and ink—it's a homage to heritage and the cherished bond between couples and their stories.

    The essence of tradition and personal connection radiates through our discussion with Carrie as she unveils the soul-stirring inspirations behind Turnage and Watts. Her journey to preserve the legacy of her grandmothers and to embody their values in her work is a testament to the power of family and storytelling. Carrie guides us through the meticulous process of cultivating wedding invitations that capture a couple's narrative, from the initial concept to the final touch of a wax seal, creating an heirloom that celebrates the start of a shared life journey.

    Lastly, we navigate the lesser-known waters of mailing intricacies, as Carrie lends her expertise on how to ensure your invitations land in mailboxes with grace and style. From the allure of vintage stamps to the logistics of postage and packaging, this chapter is a treasure trove of tips for anyone looking to add that extra flair to their special announcements. Carrie's wisdom is not just about aesthetics; it's about creating a seamless experience for couples, ensuring their invitations set the tone for the wedding of their dreams.

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    37 mins
  • Planning Trends for 2024: A Wedding Planner’s Perspective with Allie Yoder
    Apr 30 2024

    Allie Yoder, the Texan event planner with a knack for infusing southwestern charm into every celebration, swings by the Flower Files to share her evolution from birthday party maestro to hospitality management guru. Recapturing the magic of our childhood softball days, she dishes on her career blossoming post-Alabama University and her love for the luxury that venues like the Four Seasons bring to the events she crafts. We meander through her tales of the contrasting cultures of Texas and Maryland, the unique flavors of cities like Austin and Dallas, and how these colorful backdrops shape her approach to event planning.

    Crack open the tool kit of creativity with us as we navigate the unpredictable waters of event management, where fishing wire and floral foam morph into the heroes of last-minute fixes. It's a world that teaches you to juggle the fantastical expectations set by social media with the reality of what can be achieved. We exchange stories of client relationships, the adrenaline of orchestrating everything from intimate affairs to grand galas, and the art of collaboration that turns potential disasters into triumphs. Allie and I peel back the curtain on the industry’s demands for quick thinking, budget savvy, and the craft of creating unforgettable moments.

    Strap in for a rollercoaster ride through the ever-evolving landscape of event planning, from the whimsy of millennial preferences to the fresh perspectives brought by Gen Z. We're reflecting on the seismic shifts induced by the COVID-19 pandemic, from the surge in costs to the innovative adaptations clients are making for celebrations stretching to 2027. Allie warms us with a chuckle-worthy account of an inebriated guest, and we wrap things up with heartwarming recollections of the bonds forged and the poignant memories experienced behind the scenes. It's a reunion filled with laughter, shared successes, and the anticipation of more adventures in the heart of Texas.

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    44 mins
  • The Essence of Hospitality: Crafting Memories with Hannah Warsh at Hyatt Place
    Apr 23 2024

    Embark on a captivating exploration of hospitality's heart with Hannah Warsh of the Hyatt in Ken Island, a beacon of event coordination. From her humble beginnings at Hyatt Place Dewey Beach's front desk to her rise as the director of sales and marketing, Hannah's story is not just a career chronicle but a testament to the enchanting allure of select service hotels. Our exchange unveils how the Hyatt Place Kent Narrows, with its breathtaking waterfront views and intimate gathering spaces, provides a canvas for unforgettable events. As Hannah delineates the subtle yet significant differences between select and full-service venues, listeners will gain an insider's perspective on the pivot points that make each event distinct and cherished.

    Venture further into the transformation narrative of a hotel, where the bricks and mortar evolve alongside the heartbeats of its people. Hannah takes us through the expansion of Hyatt Place, Dewey Beach, and the Lighthouse Cove Event Center, recounting how personal connections and mentorship weave into the fabric of successful hospitality. Our conversation celebrates the emotional resonance of turning client dreams into tangible celebrations, the craftsmanship of memories, and the collaborative spirit that elevates the industry to an art form. Here, Hannah's passion shines, illustrating how building individual client relationships isn't just good business—it's the cornerstone of creating truly personalized experiences that echo in the minds of guests for a lifetime.

    Our episode wraps with a personal touch, sharing how professional spaces can transform into hubs of community, camaraderie, and even love—Hannah met her husband in such a setting, after all. Selling a property becomes a joy when it's a vision you hold dear, and each property tour is akin to reuniting with a long-lost friend. As we navigate the convenience and beauty of Hyatt Place's wedding planning, we're reminded of the all-encompassing allure that natural surroundings bring to such grand celebrations. Our heartfelt sign-off, sprinkled with anecdotes and shared passions, connects back to the intricate personal threads that have been interlaced throughout our inspiring dialogue.

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    39 mins

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