The Fear Factory

By: Richard Fenton, Andrea Waltz

Narrated by: Richard Fenton, Andrea Waltz

What if there really was a Fear Factory? What if there was actually a company whose business it was to manufacture fear? What would their mission statement be? How would they go about marketing their product to the consumer? Who would their competition be? And where would they set up operation?

It's a rainy Seattle morning and account executive Steven Traynor is on his way to the most important business meeting of his life. But as the elevator ascends toward the client's office on the 14th floor of the Fearn Tower office building, Steven's life is about to change forever. In this audiobook, you will learn...

• The only fears that come as "standard equipment" at birth
• How fears are manufactured, bought, and "sold" at the Fear Factory
• To identify the "triggering events" that cause fears
• How to desensitize yourself to the things you fear
• Ways to turn fear into the fuel needed to accomplish goals
• Why you must do something everyday that scares you!
• And how to put the Fear Factory out of business forever!

The lessons that Steven learns on his wild journey through the Fear Factory are going to have a profound impact on his life. Will it do the same for you? Come in and take a tour for yourself!

©2014 Richard Fenton and Andrea Waltz (P)2010 Richard Fenton

A Must Hear (or a MUST LISTEN TO)

What made the experience of listening to The Fear Factory the most enjoyable?

This is the 2nd book by Richard Fenton and Andrea Waltz I've purchased within the past 30 days, I believe, and it's worth EVERY penny!I can't wait for my teenage daughter to come home from boarding school and immerse her in this material!

What was one of the most memorable moments of The Fear Factory?

When we learn that we are all born with only THREE "Factory-Installed" fears - Fear of loud noises, fear of falling and fear of abandonment (I think).ALL other fears are acquired i.e. PURCHASED!

Which scene was your favorite?

Paradoxically learning the purpose of life and living from the head Fear Master himself!

If you were to make a film of this book, what would the tag line be?

Face Your Fear

Any additional comments?

Highly recommended! No. Scratch that! EXTREMELY HIGHLY RECOMMENDED!! Honestly, I can't recommend this enough. Now to get ALL members of my team to read/hear this.

Dark side of the force

The book provides good suggestion about how to live with fear. Turn us back from the dark side of the force. (Sounds like a Jedi)

A great parable about your fears

I liked the story instead of listening to a book on self-esteem this audible book has a great fictional story that gives a parable to why you should face your fears. Also check out Go for No by the same author you won't be disappointed.

This book should be illegal!

Transforming your life should not be this fast and so much fun. I've enjoyed the authors' writing in the past but this quick read had me doubled over with laughter and weeping with deep personal recognition and revelation.

Short, Powerful, Inspiring

A clever way of highlighting how we create our fears to keep us safe, and an inspiring message to step up, take control, and lean into what we fear to create an extraordinary life.