• The Discipline of Innovation

  • By: Peter F. Drucker
  • Narrated by: Deaver Brown
  • Length: 27 mins
  • Unabridged Audiobook
  • 4.0 out of 5 stars (130 ratings)
adbl_ms_membershipImage_includedwith_altText_B076FLV3HT
adbl_ms_membershipImage_includedwith_altText_B076FLV3HT

1 audiobook of your choice.
Stream or download thousands of included titles.
$14.95 a month after 30 day trial. Cancel anytime.
Buy for $2.80

Buy for $2.80

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

How much of innovation is inspiration, and how much is hard work? The answer lies somewhere in the middle, says management thinker Peter Drucker. In this HBR classic from 1985, he argues that innovation is real work that can and should be managed like any other corporate function. Success is more likely to result from the systematic pursuit of opportunities than from a flash of genius. Indeed, most innovative business ideas arise through the methodical analysis of seven areas of opportunity.

Within a company or industry, opportunities can be found in unexpected occurrences, incongruities of various kinds, process needs, or changes in an industry or market. Outside a company, opportunities arise from demographic changes, changes in perception, or new knowledge. There is some overlap among the sources, and the potential for innovation may well lie in more than one area at a time. Innovations based on new knowledge tend to have the greatest effect on the marketplace, but it often takes decades before the ideas are translated into actual products, processes, or services. The other sources of innovation are easier and simpler to handle, yet they still require managers to look beyond established practices, Drucker explains. The author emphasizes that innovators need to look for simple, focused solutions to real problems. Subjects covered include creativity, entrepreneurship, and innovation.

This audiobook has 9 tracks, the first being the Introduction and the last the principles of Innovation according to Peter Drucker. The middle tracks are the 7 places to look for opportunities. 1. Introduction: 7 Places to Look for Opportunities. 2. Unexpected Occurrences. 3. Incongruities. 4. Process Needs. 5. Industry & Market Changes. 6. Demographic Changes. 7. Changes in Perception and Mood. 8. New Knowledge. 9. Principles of Innovation.

©2002 Harvard Business School Publishing (HBSP) (P)2007 No Hassle Inc.

What listeners say about The Discipline of Innovation

Average Customer Ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    54
  • 4 Stars
    33
  • 3 Stars
    33
  • 2 Stars
    8
  • 1 Stars
    2
Performance
  • 4 out of 5 stars
  • 5 Stars
    36
  • 4 Stars
    27
  • 3 Stars
    11
  • 2 Stars
    7
  • 1 Stars
    1
Story
  • 4 out of 5 stars
  • 5 Stars
    40
  • 4 Stars
    18
  • 3 Stars
    21
  • 2 Stars
    2
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    3 out of 5 stars

Great Book - cheap excerpt

This was a bit of a let down - the full book is awesome, the cut down version dissapointing

1 person found this helpful