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The Marketing Hygiene Podcast

The Marketing Hygiene Podcast

De: Amanda Tento
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Welcome to "The Marketing Hygiene Podcast," where your host, Amanda Tento, rolls up her sleeves to help you scrub away the grime of outdated marketing tactics and polish your strategies until they shine. Once known as "The Determined Mom Show," our rebranded podcast is the essential toolkit for businesses eager to spruce up their marketing efforts. Dive into the nitty-gritty of marketing hygiene, from ensuring your brand's image is as spotless as a freshly cleaned window to tweaking the nuts and bolts of your SEO, ensuring everything is tightly screwed and perfectly aligned. We'll help you dust off your digital presence, keep your data privacy spotless, and ensure your content sparkles with relevance and engagement. Each episode features scrubbing, polishing, and refining tips to help you clear the cobwebs of ineffective marketing and maintain a gleaming business facade. Whether refreshing your creative assets or optimizing your mobile experience, I have the tools to help you do a deep clean on your marketing practices. Tune in to "The Marketing Hygiene Podcast" to transform your marketing from cluttered and dusty to streamlined and shiny, ensuring every piece of your marketing puzzle fits just right and looks impeccable.2024 Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • 2025 Google Business Profile Changes That Could Cost You Customers

    2025 Google Business Profile Changes That Could Cost You Customers
    Dec 3 2025
    Welcome back to the Marketing Hygiene Podcast! In this insightful episode, Amanda Tento dives deep into the crucial 2025 changes to Google Business Profile (GBP)—with practical steps you NEED to take to avoid losing customers. If you feel lost by Google's rapidly evolving features, this is your roadmap to keeping your profile competitive, visible, and trusted in local search results. 🎯 What We Cover in This Episode: 1. The Big 2025 GBP Updates & Why They Matter Amanda Tento highlights how Google's category relevance is now more weighted than ever before. Discover why missing or incomplete service lists will tank your AI search visibility. Learn the importance of uploading fresh photos and videos—as trust signals both for Google and your clients. 2. Review Strategies That Win It's not about how many reviews, but the quality. Amanda Tento explains why keyword-rich, detailed customer reviews are vital—and why you need to be responding to all of them (strategically). 3. What Will Get Your Profile Suspended? Suspensions are on the rise in 2025. Discover if your business is vulnerable to risk due to inconsistent Name, Address, and Phone number (NAP) information. Learn the critical importance of NAP consistency across your website, social channels, and directories. 4. Products, Services, and Service Areas How to list every product and service, provide purchase links, and fully optimize your categories and subcategories. Pro tips for adding your top 20 zip codes and reaching those "hidden gem" local customers. 5. Real-World Success: A Quick Case Study Listen as Amanda Tento shares the story of a business that jumped back into the Google Map Pack top 3—just by updating categories, services, and actively responding to reviews. 6. Tools and Resources Why running a baseline scan with Local Falcon helps you pinpoint ranking issues—and how to track progress post-optimization. How SEO Crawl tracks the page and keyword movements after you update your GBP. Amanda Tento 's action checklist for listeners and how to grab her "5 Minute GBP Audit Checklist." 👇 Action Steps for Listeners: Update your primary category and add two relevant subcategories Completely fill out your service list Add at least five new, authentic photos to your profile each month Respond to every review with keywords and location details List every product and service, each with a link to purchase Audit your NAP consistency across ALL platforms Fill every service area slot with your top customer zip codes Track changes using Local Falcon and SEO Crawl 🛠️ Helpful Resources & Links Marketing Hygiene Quick Fix Fast-track your GBP audit and get expert help: https://tools.marketinghygiene.expert/TEf5Jm9E Local Falcon Visualize and measure your real local rankings: https://tools.marketinghygiene.expert/NTwa1qb9 SEO Crawl Track keyword and ranking movement post-optimization: https://tools.marketinghygiene.expert/wqAxNLC5 📣 Stay Connected If you implement these steps, Amanda Tento would love to hear your results! Email: amanda@tdm-marketing.com Visit the website: Marketing Hygiene Expert Don't forget to subscribe and leave a review—your feedback helps other business owners find and benefit from the podcast. Until next time—keep your marketing clean and your purpose clear! Links mentioned: Marketing Hygiene Quick Fix Local Falcon SEO Crawl
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    14 m
  • What is Marketing Hygiene?

    What is Marketing Hygiene?
    Jun 26 2024

    Welcome to Episode 2 of the Marketing Hygiene Podcast! I'm Amanda Tento, and in this episode, we dive deep into the concept of marketing hygiene. We explore how clean, well-maintained marketing practices can significantly impact your business growth. From brand guidelines and privacy compliance to social media, SEO, and email list hygiene, we cover all the crucial aspects you need to focus on to keep your marketing pristine and effective.

    Episode Highlights

    -Introduction to Marketing Hygiene: Understanding the importance of marketing hygiene and how it can transform your business.

    -Core Components of Marketing Hygiene: An overview of brand guidelines, contact information maintenance, and privacy compliance.

    -Social Media Hygiene: The critical role social media plays in your overall marketing hygiene strategy.

    -SEO and Email List Hygiene: How to maintain and optimize your SEO practices and email lists.

    -Operational Hygiene: The behind-the-scenes elements of marketing that can often get messy and how to clean them up.

    -Real-Life Examples: Insightful examples of common mistakes and how proper marketing hygiene can prevent them.

    -Introducing Brand24: A powerful AI tool for monitoring online mentions and analyzing sentiment.

    -Upcoming Episodes and Guest Experts: What to expect in future episodes and a teaser for exciting upcoming content.

    Links & Resources

    • Marketing Hygiene Website: marketinghygiene.expert

    • Six Marketing Musts Guide: tdm-marketing.com

    • Free Trial of Brand24: Brand24 Free Trial

    Social Media Links

    • Six Marketing Musts Guide

    • Podcast Website

    • Youtube

    • Instagram

    • LinkedIn

    • Tiktok

    Book a Marketing Hygiene Call

    Ready to take your marketing hygiene to the next level? Book a one-on-one marketing hygiene call with Amanda Tento to get personalized insights and actionable strategies. Book a Call Now

    Thank you for tuning in to today's episode of the Marketing Hygiene Podcast. It's been a pleasure helping you tidy up your marketing strategies with insights that aim for both success and significance. If you found value in our conversation today, visit our website at https://marketinghygiene.expert to dive deeper into our world of clean, effective marketing practices. Don't forget to subscribe and leave a review on your favorite podcast player. Your feedback helps us improve and helps others find us so they can benefit just as you have.

    Want to learn more about our services and how we can help you maintain pristine marketing hygiene? Visit us at tdm-marketing.com to get started. Until next time, keep your marketing clean and your purpose clear.
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    11 m
  • About The Marketing Hygiene Podcast

    About The Marketing Hygiene Podcast
    Jun 25 2024

    Welcome to the Marketing Hygiene Podcast, where we believe in cleaning up our marketing strategies as diligently as we cleanse our souls. I'm Amanda Tento, your host, guiding you through the world of marketing with a touch of divine inspiration. In this inaugural episode, we reintroduce you to the concept of marketing hygiene and how it can transform your business. We'll explore the costly mistakes businesses often make and share actionable tips to prevent them. Whether you're at home, in the office, or on the go, get ready to cleanse your marketing practices and elevate your business to new heights.

    Episode Highlights

    • [00:00] Introduction to the Marketing Hygiene Podcast - Amanda Tento welcomes listeners to the rebranded show, focusing on the importance of marketing hygiene for business success.

    • [00:01] Rebranding the Determined Mom Show - Amanda explains the reasons behind rebranding the podcast and what listeners can expect from the new format.

    • [00:02] Preventative Marketing Hygiene - Discuss common, costly mistakes businesses make and how they can be prevented through good marketing hygiene practices.

    • [00:03] Foundational Marketing Toolkit - Introduction to Amanda's six marketing musts guide, available for download at tdmmarketing.com.

    • [00:04] Access to Previous Episodes - Assurance that all episodes from the Determined Mom Show are still available within the same feed.

    • [00:05] Subscribe and Stay Updated - Information on how to subscribe to the podcast and newsletter, ensuring you never miss an episode.

    Links & Resources

    • Six Marketing Musts Guide

    • Podcast Website

    • Youtube

    • Instagram

    • LinkedIn

    • Tiktok

    Closing Remarks

    Thank you for tuning in to today's episode of the Marketing Hygiene Podcast. It's been a pleasure helping you tidy up your marketing strategies with insights that aim for both success and significance. If you found value in our conversation, visit our website at marketinghygiene.expert to dive deeper into our clean, effective marketing practices. Don't forget to subscribe and leave a review on your favorite podcast player. Your feedback helps us improve and reach more listeners. For more about our services, visit tdmmarketing.com. Keep your marketing clean and your purpose clear. Goodbye for now!
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    5 m
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