2025 Google Business Profile Changes That Could Cost You Customers

Welcome back to the Marketing Hygiene Podcast! In this insightful episode, Amanda Tento dives deep into the crucial 2025 changes to Google Business Profile (GBP)—with practical steps you NEED to take to avoid losing customers. If you feel lost by Google's rapidly evolving features, this is your roadmap to keeping your profile competitive, visible, and trusted in local search results. 🎯 What We Cover in This Episode: 1. The Big 2025 GBP Updates & Why They Matter Amanda Tento highlights how Google's category relevance is now more weighted than ever before. Discover why missing or incomplete service lists will tank your AI search visibility. Learn the importance of uploading fresh photos and videos—as trust signals both for Google and your clients. 2. Review Strategies That Win It's not about how many reviews, but the quality. Amanda Tento explains why keyword-rich, detailed customer reviews are vital—and why you need to be responding to all of them (strategically). 3. What Will Get Your Profile Suspended? Suspensions are on the rise in 2025. Discover if your business is vulnerable to risk due to inconsistent Name, Address, and Phone number (NAP) information. Learn the critical importance of NAP consistency across your website, social channels, and directories. 4. Products, Services, and Service Areas How to list every product and service, provide purchase links, and fully optimize your categories and subcategories. Pro tips for adding your top 20 zip codes and reaching those "hidden gem" local customers. 5. Real-World Success: A Quick Case Study Listen as Amanda Tento shares the story of a business that jumped back into the Google Map Pack top 3—just by updating categories, services, and actively responding to reviews. 6. Tools and Resources Why running a baseline scan with Local Falcon helps you pinpoint ranking issues—and how to track progress post-optimization. How SEO Crawl tracks the page and keyword movements after you update your GBP. Amanda Tento 's action checklist for listeners and how to grab her "5 Minute GBP Audit Checklist." 👇 Action Steps for Listeners: Update your primary category and add two relevant subcategories Completely fill out your service list Add at least five new, authentic photos to your profile each month Respond to every review with keywords and location details List every product and service, each with a link to purchase Audit your NAP consistency across ALL platforms Fill every service area slot with your top customer zip codes Track changes using Local Falcon and SEO Crawl 🛠️ Helpful Resources & Links Marketing Hygiene Quick Fix Fast-track your GBP audit and get expert help: https://tools.marketinghygiene.expert/TEf5Jm9E Local Falcon Visualize and measure your real local rankings: https://tools.marketinghygiene.expert/NTwa1qb9 SEO Crawl Track keyword and ranking movement post-optimization: https://tools.marketinghygiene.expert/wqAxNLC5 📣 Stay Connected If you implement these steps, Amanda Tento would love to hear your results! Email: [e-mail] Visit the website: Marketing Hygiene Expert Don't forget to subscribe and leave a review—your feedback helps other business owners find and benefit from the podcast. Until next time—keep your marketing clean and your purpose clear! Links mentioned: Marketing Hygiene Quick Fix Local Falcon SEO Crawl