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The Design of Everyday Things  By  cover art

The Design of Everyday Things

By: Donald A. Norman
Narrated by: Peter Berkrot
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Publisher's summary

First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier. The Design of Everyday Things is a powerful primer on how - and why - some products satisfy customers while others only frustrate them.

©1988 Donald A. Norman (P)2011 Tantor

Critic reviews

"Provocative." ( Time)