The Dental Marketer By cover art

The Dental Marketer

By: Michael Arias
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  • dental marketing ideas and strategies to attract quality patients to dentist.
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Episodes
  • MME: Which Numbers Count? The Key Metrics for Your Private Practice | Dr. Shahin Safarian

    MME: Which Numbers Count? The Key Metrics for Your Private Practice | Dr. Shahin Safarian
    Apr 22 2024
    ‍Are you ready to take a refreshing and practical look at the business side of your career? In this episode, I sit down with Dr. Shahin Safarian, a seasoned dentist, entrepreneur, and coach who urges private sector dentists to embrace financial literacy. Shahin's insightful perspective draws a connection between understanding key financial metrics and improving both patient care and business efficiency, a concept often overlooked in the profession.In the second half of the episode, we delve into the pressing need for innovation in dental practices. Not just the technical aspect, there's an often ignored realm of lead generation, patient engagement and operational optimization that can propel your practice to new heights. Dr. Shahin softens the intimidation factor around modernizing workflows and systems in such a traditional profession, making it sound not just attainable, but also essential.What You'll Learn in This Episode:The importance of understanding the financial metrics of your dental practiceHow to achieve a minimum net of 30% from your practiceThe connection between financial health and patient care qualityHow to enhance lead generation and patient engagement in your practiceThe essential role of the dentist as a business ownerThe benefits of upgrading your systems and operationsDon’t let the finances of your dental practice intimidate you. Dive into this conversation with Dr. Shahin and start making informed financial decisions for your practice today!‍‍Sponsors:‍For high quality AND affordable dental supply options, visit The Dentists Supply Company(TDSC) website today! Our listeners get a special deal - 25% off on orders over $500 - Just type in the special code: TDM25 at checkout for your exclusive offer. AND if you're a member of your state's Dental Association, you may be eligible for additional savings upon providing your ADA number. Click or copy and paste the link here to save today! https://www.tdsc.com/‍You can reach out to Dr. Shahin Safarian here:LinkedIn: https://www.linkedin.com/in/drshahinsafarian/Facebook: https://www.facebook.com/DrshahinsafarianInstagram: https://www.instagram.com/drshahinsafarian‍Mentions and Links: Services/Tools:Solutionreach‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey, Shahin, so talk to us. What's one piece of advice you can give us this Monday morning? Shahin: Well, first of all, thanks so much for having me. I appreciate the time and the opportunity. this notion we're talking private sector, we're talking practitioners that want to stay in the private sector.So we're not talking DSOs, we're not talking DPOs, we're not talking multiple practices and. multiple associates and 25 or 30 plus employees in a single small business, in a single dental practice, small business in the private sector. What you need to focus on is you need to focus on your financial numbers.The health of your business trumps everything else. and the more old school or, or seasoned dentists that, you know, got licensed in the eighties and the nineties, and maybe even a little bit later, Their thought process is that we need to focus on the patients and the patients come first. Well, I tend to say, yes, patients certainly have value when you're working in your business, but when you're working on your business, everything, is trumped by the health of your business.And that comes from your financial numbers. So If you are a private dentist in the private sector, you want to focus on understanding your financial numbers. And that's really most important because if you have a healthy business, you'll be much better capable and able to take care of your patients in your community at the highest quality possible.If you're in a stressed environment and you have financial stress in a business. And you have to try to meet payroll. You have to try to pay rent. It becomes a lot more complicated as far as the efficiency and patient experience of what, um, your patient and your community will experience at your practice.Michael: Okay. So then, break it down for us. What's the health benefit? And what does it healthy look like? Shahin: Yeah. So, you know, there, there's a lot of notions as far as what you need to net out of a practice. Ideally, you want to net at least 30 percent as a private practitioner or more. ideally you want to get, I mean, even some of the more seasoned dentists that really understand how to efficiently run their business.they're over 50 percent on their net, from their practice. So if you are in a practice, it's a million dollars. Do you want to be in a situation where you're netting 200, 000 or you're netting 400, 000? That comes a lot from the practical components of how much ...
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  • 499: Dr. Linda Nguyen | Sonder Dentistry

    499: Dr. Linda Nguyen | Sonder Dentistry
    Apr 18 2024
    ‍‍Interested in making the big leap from associateship to private practice? Tune into this episode as we talk with Dr. Linda Nguyen, a passionate dentist with an inspiring tale of achieving her dreams despite facing adversities. Taken by surprise with challenges at her first glamorous job in downtown Denver, Linda had a reality check on ethical dilemmas that some practices may face. With the discord between promises made to patients and actual care delivered, she embarked on a journey that led her closer to owning the kind of practice she had always dreamed of - a place where patient-centric care is paramount.Linda’s journey wasn't a smooth ride, but she conquered all odds with her never-give-up attitude and solidified her place in the dental space. She not only shares the authentic, often untold gritty realities of dentistry, but also offers key insights to navigate the startup phase and step up to the role of a private practice owner. Linda's story is a testament to how crucial it is to find your community, a trustworthy financial partner, and a dedicated team for thriving in the competitive world of dentistry.What You'll Learn in This Episode:Why Linda transitioned from dental associateship to owning her own practiceThe challenges Linda faced in her first job and how that shaped her future decisionsHow she approached ethical dilemmas and navigated her way towards the dentistry she wanted to practiceThoughts on choosing financial partners and strategically building her teamThe importance of creating a patient-centric experience in a dental practiceHow to balance business and personal values in a saturated marketSo don't wait, hit the play button and join us as we walk through Dr. Linda Nguyen's inspiring journey!‍‍Sponsors:‍For DSO integrations, startup solutions, and all your dental IT needs, let our sponsors, Darkhorse Tech, help out so you can focus on providing the amazing care that you do. For 1 month of FREE service, visit their link today! https://thedentalmarketer.lpages.co/darkhorse-deal/‍Guest: Dr. Linda NguyenPractice Name: Sonder DentistryCheck out Linda's Media:Website: https://www.sonderdentistry.com/Instagram: https://www.instagram.com/sonderdentistry/‍Other Mentions and Links:‍Software/Services:IndeedCrimson MediaDentagraphicsIdeal PracticesDarkhorse TechBurkhart Dental SupplyProducts/Brands:Almond JoyWingspanNintendo SwitchIt Takes Two (Switch Game)Banks:Bank of AmericaWells FargoPeople:Shane Simmons (Crimson Media)Stan Wiening (Burkhart Dental Supply)‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.
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    Less than 1 minute
  • MME: Stop Hating Your Problems and Learn to Love Them for a Profitable Practice | Kiera Dent

    MME: Stop Hating Your Problems and Learn to Love Them for a Profitable Practice | Kiera Dent
    Apr 15 2024
    ‍Can embracing problems really lead to better decision-making and growth in practices? That's what we're delving into in this episode with our guest, Kiera Dent, from Dental A Team. She's here to offer some unconventional advice to practitioners and stress the importance of facing your challenges head-on. Not only will doing so increase your understanding of key metrics such as overhead, profit margins, payroll, and cash flow, but it also allows you to find innovative ways to reach financial freedom and increase practice success.But, it's not all just about embracing the numbers. Kiera also discusses the crucial role of team collaboration and effective communication for leveraging this numerical data for growth. By aligning everyone on your team around these figures, you are fostering a shared responsibility and culture that's geared toward success. This episode is filled with insight and practical steps to help one comprehend not only the power of numbers but also the importance of viewing them not as obstacles but as levers for success.What You'll Learn in This Episode:The transformative power of embracing challenges in dental practices.Importance of understanding key metrics for making informed decisions.Viewing numbers as tools for financial freedom.Role of team collaboration in improving the monetary aspect of practices.The value of effective communication around numbers and benchmarks.Don't miss this episode that is filled to the brim with unconventional, yet extremely beneficial advice straight from the experienced Kiera Dent!‍‍Studio 8E8:‍Dentistry’s story-driven marketing agency. Traditional marketing repels. Story-first dental marketing attracts.We bring your story to life in a way that captivates and connects: https://s8e8.com/affiliates/tdm?utm_source=tdm&utm_medium=affiliate&wc_clear=true‍You can reach out to Kiera Dent here:Website: https://www.thedentalateam.com/ (Mention The Dental Marketer for a special offer!)Dental A Team Podcast: https://www.thedentalateam.com/podcasts/‍Mentions and Links: Tools/Software:ExcelBusinesses/Services:Netflix‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey, Kiera. So talk to us. What's one piece of advice you can give us this Monday morning. Kiera: Oh, Michael, thanks for having me on. Um, so mine is going to be a little controversial and unconventional is to stop hating your problems and learn to love them, which I know feels a little funny to hear.And I'm going to tie it into numbers for you, but, um, as I was thinking about it, Our body is like when we have pain, like the natural tendency is to pull back from that pain and, and so I, I was thinking about this and I thought like there are things that cause like psychological pain as well.And those psychological pains are ones to like lean into and our brain is a web of even more nervous cells. And so like our natural tendency is like when there are problems, We want to pull away from it. We want to run away from it. We don't want this to be our problem. But the exact opposite, I believe, is what is needed to actually lean into them, solve them, because problems can create innovation.And I feel like, again, it's counterintuitive to what we think we should do, but stop hating our problems and truly learn to love them. Michael: What are some common problems that you see a lot of us, either as humans or as practice owners, tend to hate the most? Where we either ignore it or it bites us back in the butt later on.Kiera: Yeah. I would say like the number one thing I see with our dentists that we coach are numbers. I think numbers are just one thing. We don't want to look at it. We think that me knowing my numbers, me looking into my numbers, I am a dentist. I am an entrepreneur. I'm a business owner. I don't know numbers. I know dentistry.And so it's almost like even with my hands, like we're pushing back, we're pushing against that. But leaning into that problem, because so many of our problems actually stem from not knowing our numbers. can I hire this person or can I not? I have a client currently, and she's like, Kiera, I've got all this turnover.And I'm like, well, one, like, let's look at the pattern. So like leaning into the hiring piece. But if you don't know your numbers, it's very hard to make decisions of, can I afford this person? Can I actually give raises? Uh, what do I need to do in case of a recession? How can I recession proof my business?What is my true overhead? How do I like, what do I need to set my production goals for looking at all those numbers? I would say is like the number one thing people literally like, it's like a visceral response. Like, no, I don't want to know my numbers. I don't want to look ...
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    Less than 1 minute
Physical Illness & Disease Hygiene & Healthy Living Economics
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