The Buying Brain

Secrets for Selling to the Subconscious Mind

By: Dr. A. K. Pradeep

Narrated by: Hari S. Patel

If You Understand Brain Basics, You'll Sell More

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to:

• Brain-friendly product concepts, design, prototypes, and formulation
• Highly effective packaging, pricing, advertising, and in-store marketing
• Building stronger brands that attract deeper consumer loyalty

A highly listenable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.

©2010 A. K. Pradeep (P)2010 Gildan Media

Long Winded

This feels more like a history lesson on the evolution of the brain and not a lesson on how to incorporate neuroscience into your sales techniques. Made it to the 3rd chapter and moved onto another book.