In episode #185 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Jennifer Lynne Williams, the Chief Development Officer at USA Basketball.

Jennifer & the team at USA Basketball know that their impact goes far beyond willing Olympic medals – it’s about the lessons sport can teach far beyond the court.

With that in mind, USA Basketball is focused on investing in youth development, coaching education, expanding access & opportunity for girls in basketball, and intentionally building pathways for women to lead – not just play – in sports.

In this episode, Jennifer breaks down the business case for investing in women & girls, why representation & access matter, and how USA Basketball is creating opportunities at every level of the game.

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In episode #184 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Cameron Brink – one of the fastest-rising stars in the WNBA and one of the most marketable athletes in women’s sports today.

From building a standout brand portfolio early in her career to her latest partnership with Optimum Nutrition, Cam is redefining how athletes build and leverage their personal brands – and how brands show up in women’s sports through athlete sponsorships.

In this episode, hear from Cam – who is a proven expert brand builder and marketer – on:

• Why authentic athlete-brand alignment matters more than ever
• What makes her partnership with Optimum Nutrition so intentional & meaningful
• How women athletes are thinking like entrepreneurs in 2026
• The importance of long-term partnerships vs. one-off campaigns in women’s sports

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In episode #183 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Erin Ryder & Emma May-Bradley, the co-founders of Playmakers Nashville, a newly launched nonprofit membership community focused on advancing & empowering women in all areas of sports.

Fresh off their launch, Erin & Emma are on a mission to build a more inclusive and equitable sports industry in Nashville & beyond.

Playmakers Nashville is already making an impact through:

• A cohort-based model supporting women at every stage of their careers
• Scholarships, mentorship, and professional development opportunities
• A growing community of 180+ members and counting

In this episode Erin & Emma talk about the gap they saw in Nashville’s sports ecosystem, and how they stepped up to build a community for women in sports rooted in access, connection, and growth.

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In episode #182 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Dr. Jeremy Jordan (Dean of the Falk College of Sport at Syracuse), Dr. Lori Robinson (Director of Team Enrichment for the Houston Texans & Falk alumna & Advisory Board Member), Patti Phillips (CEO of Women Leaders in Sports), and Christina Turner (Chief Strategy & Operating Officer at Women Leaders in Sports).

In this conversation, Caroline had the chance to interview leaders from both Falk College and Women Leaders in Sports about their innovative new partnership that is focused on developing women leaders across the sports industry.

This collaboration brings together higher education and one of the industry’s most influential leadership organizations to create intentional pathways for students to access mentorship, community, and career opportunities within the women’s sports ecosystem.

At a time when the growth of women’s sports is creating new jobs, leagues, and investment opportunities, building a strong pipeline of women leaders has never been more important – and this partnership represents a strategic investment in that future.

In this episode, hear:

• Why universities play a critical role in developing future leaders in sports.
• How the Falk College of Sport & Women Leaders are bridging the gap between education and industry.
• Why investing in women’s leadership is essential to sustaining the growth of women’s sports.

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In episode #181 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Dr. Risa Isard, the Director of Research & Insights at Parity, and Emma Schieck, a 2x Paralympic Gold Medalist in sitting volleyball and an Athlete Sales Representative at Parity.

Parity just released new research in partnership with SurveyMonkey to better understand Paralympic fandom – and what it means for women athletes and brands.

The key findings include:

• 36% of U.S. Winter Paralympic fans plan to follow the Games more this year than in the past.
• Women’s sports fans are more likely to watch the Paralympics than men’s sports fans.
• 24% of U.S. Winter Paralympic fans have made a purchase because of Paralympic sponsorships.

In this episode, learn more about the data behind Paralympic fandom, the untapped opportunity for brands, and why women’s sports fans are emerging as one of the most important audiences driving growth for the Paralympic movement.

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In episode #180 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Dean Astrid Sheil and Justine Pouravelis from Simmons University – the leaders behind the nation’s first Master’s of Management degree focused on the business of women’s professional sports.

This first-of-its-kind program was created to fill a decades-long gender gap in sports management education, giving women the academic foundation, industry insight, and confidence needed to lead in a rapidly scaling women’s sports economy.

One of the program’s most distinctive features is its powerhouse Advisory Board, made up of industry leaders from the PWHL, Bleacher Report, DraftKings, KLUTCH Sports, the NC Courage ownership group, and more – intentionally bridging the gap between academia and the real-world needs of the women’s sports industry.

In this episode, hear:

• Why women’s sports deserve its own academic pathway.
• The role academia plays in building confidence and leadership pipelines.
• Why this moment is exactly the right time to invest in women’s sports and launch this program at Simmons University.

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In episode #179 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Megan Hughes Allison, the President of underdog venture team – a next-generation sports marketing and live-events agency built to challenge the status quo.

At underdog, Megan & her team are helping brands, leagues, and innovators reimagine the sports industry through a challenger mindset – with women’s sports as a key fixture of their mission.

In this episode, Megan shares:

• 💪 Why underdog venture team is betting big on women’s sports as an undervalued, high-potential marketplace.
• 📈 The key white-space opportunities brands should be leaning into right now.
• 🤝 How agencies and investors can ensure long-term, sustainable growth in women’s sports.
• 💡 Why “being an underdog” can be an advantage in business – and in life.

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In episode #178 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline meets Jilyne Jarvis, the Co-Founder and Executive Director of ZGiRLS, which is a nonprofit that offers a confidence-building program for girls ages 11-14 from female professional athletes and Olympians.

At ZGiRLS, the belief is simple: confidence is a skill, and every girl deserves the chance to build it.💪

The team at ZGiRLS believes that girls aren’t born doubting themselves, but somewhere along the way, many start to.

Through a curriculum co-created by Olympians, psychologists, and mental-health experts, ZGiRLS gives girls tools to understand and navigate their thoughts, build a growth mindset, and advocate for themselves while communicating what they need.

In this episode, hear Jilyne share more about the work of ZGiRLS, why the program is so effective being delivered by professional & Olympic female athletes, and how ZGiRLS uses sport as a lens to build confidence that carries into every facet of life.⚡️

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