The Business Case For Women's Sports

De: Caroline Fitzgerald
  • Resumen

  • Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.
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Episodios
  • Ep. #146 How Portland Is Setting A New Standard For Women’s Sports, ft. Karina LeBlanc
    May 6 2025

    In episode #146 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with women’s sports powerhouse Karina LeBlanc.

    Karina — a two-time Olympian and longtime leader in women’s soccer — is now the Executive Vice President of Strategic Growth and Development at RAJ Sports, the ownership group behind the Portland Thorns and the new WNBA Portland expansion team.

    In this episode, Karina shares:

    • 🏟 How RAJ Sports is building a $150M dual-sport women's performance center to set a new global standard.
    • 🏀 Why Portland is becoming the global epicenter of women’s sports.
    • 🚀 Why investing in women's sports is no longer a charitable cause — it’s a smart, strategic business move.

    More from GOALS

    Follow GOALS on Twitter: @goals_sports_

    Follow GOALS on Instagram: @goals_sports_

    Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

    Shop: goals-sports.com/shop

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    40 m
  • Ep. #145 Introducing Mulier Fortis: A New Model For Strategic Leadership In Sports, ft. Raquel Braun & Lagen Nash
    Apr 29 2025

    In episode #145 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Raquel Braun & Lagen Nash – two longtime sports industry leaders and the co-founders of the new boutique sports consultancy, Mulier Fortis.

    Raquel & Lagen are combining their experience working at the intersection of sports, media and tech to help organizations unlock growth – especially in women’s sports.

    In this episode, hear Raquel & Lagen discuss:

    • 📈 Why Mulier Fortis is positioned to solve key human resources challenges in women’s sports.
    • 🎯 What success looks like for Mulier Fortis (which by the way, translates to “a strong woman” in English).
    • 📰 How media coverage can change the direction of the women’s sports movement.

    More from GOALS

    Follow GOALS on Twitter: @goals_sports_

    Follow GOALS on Instagram: @goals_sports_

    Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

    Shop: goals-sports.com/shop

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    35 m
  • Ep. #144 Why The Washington Spirit Are Investing In Fans, Community & The Future Of Women’s Sports, ft. RaShauna Hamilton
    Apr 22 2025

    In episode #144 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews RaShauna Hamilton, the VP of Fan Growth & Community at the Washington Spirit.

    After beginning her career as an intern with the Washington Mystics, RaShauna has worked across both men’s & women’s sports—and is now leading initiatives to grow fandom, strengthen community ties, and expand access to the NWSL.

    In this episode, RaShauna shares how the Washington Spirit is:

    • ⚽ Expanding access to women’s soccer in D.C.
    • 📈 Why investing in community is key to sustainable growth.
    • 📣 Her strategy for reaching new and untapped fan segments.

    RaShauna’s message is clear: community drives fandom, and fandom drives the future of women’s sports.

    More from GOALS

    Follow GOALS on Twitter: @goals_sports_

    Follow GOALS on Instagram: @goals_sports_

    Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

    Shop: goals-sports.com/shop

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    26 m
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