The Barefoot Spirit

How Hardship, Hustle, and Heart Built America's #1 Wine Brand

De: Michael Houlihan, Bonnie Harvey, Rick Kushman

Narrado por: Alamada Karatihy

From the New York Times best seller, The Barefoot Spirit, comes a new style of audiobook....

Learn valuable lessons while Hollywood actors voice the parts in this entertaining and true story of Barefoot Wine.

A Sherwood Players Production featuring a full ensemble cast ​including Hollywood Legends Ed Asner and Gigi Perreau​, an original cinematic score, sound effects, and behind the scenes interviews with the real Michael Houlihan and Bonnie Harvey (creators of Barefoot Wine) with author Rick Kushman.

It is amazing that such an iconic brand as Barefoot Wines began as a startup in the laundry room of a rented farmhouse. Even more surprising is that it was started by a business couple with no money and no knowledge of the wine industry.

They regularly ran into difficulties that nearly killed the brand. It was their unshakable belief in Barefoot's potential that kept it going, along with the use of classic business principles, and a never-say-die outlook. Hardship, hustle, and heart are the essence of The Barefoot Spirit.

This book is a testament to the power of out-of-the-box thinking. It is a guide for anyone in business, and a great listen for everyone who loves a rags-to-riches story. Filled with encouragement, inspiration, and empowerment, including:

• How worthy cause marketing out performed paid advertising
• How boot-strapping was used instead of conventional financing
• The surprising advantages of being small and broke
• How creating a fun, yet hardworking company culture encouraged innovative leadership

If you like wine, the wine country, or a story about how a plucky couple disrupted an industry, if you want to know what it takes to really succeed in the face of adversity, if you want to know how to use your core beliefs to build a national brand, then The Barefoot Spirit is for you.

©2013 Footnotes Press, LLC (P)2019 Footnotes Press, LLC

Great business and life story

This was just excellent. I enjoyed it as a lover of books and as an entrepreneur.

I had no idea Barefoot had a riveting story. What a journey Michael and Bonnie went on: taking a pile of debt and some leftover product and grinding it over years to turn it into the brand it is today.

The format is unique, the book is both read by actors and there are also cutaway interviews with the founders. Really refreshing way to break up the chapters and brought an authenticity to the story.

Business to my ears

I was able to receive an early copy of this audiobook, and it is so exciting to see it on Audible now! I listen to a lot of audiobooks, and some of the narration puts me to sleep. What is unique about this audio production is that the scenes are acted out, and I feel like I am listening to live theater. The stories are compelling and the business lessons and takeaways are simple and powerful. This is the type of book that I will listen to multiple times. If you want a chance up from the deep base, monotone narration that audiobooks default to, check this out!

A business book fun and enjoyable listening to

I loved listening to this business book. it's easy to understand and inspiring in the consumer package business

An amazing listen!

This Audio Theatre was very entertaining and educational. It's filled with not only business lessons but also life lessons that are extremely valuable. I definitely recommend this! It's perfect for your next road trip!

Loved this !

I thoroughly enjoyed this production. it was extremely engaging and fun to listen to. It was a fantastic lesson in Entrepreneurship.