Lisa Diebold and Emma Pullin from SOFT POWER from South of Wollongong talk about their journey in creating their unique brand and the challenges of pushing that brand into a market that is traditionally dominated by men. Subjects covered include buying a screen printing business and changing the name and brand, entering new markets, sales and marketing techniques, screen print colour limitations and introducing DTF.

Discussions include: Taking a break from business and letting the team make the decisions. Coping the Government Departments responsible for tracking spam. Marketing through golfing events. Outbound Sales. High-Lights and Low-Lights for Northprint and the Ministry of Shirts in 2025. Business Process Wikis and Business Bibles. Deconetwork Implementation. DTF Wastage!

Chat GPT - Give us ten insightful questions to consider how we might expand our business in 2025:

1. What is our unique value proposition, and how can we leverage it in new markets? Identifying what sets your business apart can help in tailoring your expansion strategies.

2. What are the potential risks involved with expansion, and how can we mitigate them? Assessing risks related to finances, competition, and operational challenges can lead to more informed decisions.

It's been a year and a half since we had Chook on the show and around 2 years since she started her business. Its expanded splendidly with the thought of taking on new members from the family and also possibly moving to shared factory premises. Chook has a lot to share from her experience and skillset.

Best month ever for Northprint - Josh heads off to the UK on a well earned break and leaves his business in the hands of his awesome team. How will they cope? How will Josh cope!?! Sam has a new head - in his DTF printer with tales of woe around the complexity of running DTF. It's an honest look at what's been happening since last time.