Soft Power Screen Printing Studios on the Aussie Screen Printer's Club

Lisa Diebold and Emma Pullin from SOFT POWER from South of Wollongong talk about their journey in creating their unique brand and the challenges of pushing that brand into a market that is traditionally dominated by men. Subjects covered include buying a screen printing business and changing the name and brand, entering new markets, sales and marketing techniques, screen print colour limitations and introducing DTF.