The Art Of Entrepreneurship Podcast Por Jackie Hermes arte de portada

The Art Of Entrepreneurship

The Art Of Entrepreneurship

De: Jackie Hermes
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Let's be honest: building a company from nothing is freaking hard. It has been for me. I grew my company Accelity from 0 to 7 figures with no partners and no funding. I'm also a startup mentor, a speaker, and a dedicated mother of three. Welcome to The Art of Entrepreneurship podcast—I’m your host, Jackie Hermes. Listen in as I share all the mistakes I’ve made and, more importantly, what I’ve learned from them, with no fluff, and no rose-colored glasses. The Art of Entrepreneurship is a show where we cut through the BS and dig into what it actually takes to start and grow a business. I’ll be giving unfiltered advice 1 episode per week, up to 20 minute per episode. I want you to walk away from this podcast with the mindset and tools you need to be successful. This podcast is for entrepreneurs, side hustlers, and busy professionals with a short attention span (like me)—you’ll get quick-hitting, actionable information in every single episode. If you give me your time, I promise it won't be wasted. Now let's get to work!Copyright 2026 Jackie Hermes Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Why founders need healthy delusion to succeed w/ Joan Nguyen, Co-founder and CEO of Bumo

    Why founders need healthy delusion to succeed w/ Joan Nguyen, Co-founder and CEO of Bumo
    Apr 14 2026
    This episode of The Art of Entrepreneurship is for founders navigating hard decisions, learning when to let go and building the belief required to keep going.My guest is Joan Nguyen, co-founder and CEO of Bumo, a platform revolutionizing childcare with flexible, on-demand options for families and setting a new standard for trust in the space.Joan and I talk about what it actually looked like to run two companies at the same time while raising young kids, and what that season required from her mentally and emotionally. She shares how she knew it was time to let go of one business, even when she still cared deeply about it, and how she reframed that decision as growth instead of failure.We also talk about the idea of healthy delusion and why it’s often what keeps founders going when everything around them says to stop. We unpack how your belief system has to evolve as you grow, what it looks like to check whether it’s still serving you and how to build real trust when your product involves something as high-stakes as childcare.Tune in for an honest look at what it takes to make clearer decisions, trust your instincts and keep building even when it’s hard.About Joan NguyenJoan Nguyen is the co-founder and CEO of Bumo, a platform revolutionizing childcare with flexible, on-demand options for families. Raised by Vietnamese refugee parents who emphasized education as a pathway, she founded MeriEducation at 20 years old with $3,000 in savings and grew it into an Inc. 5000 company before launching Bumo alongside Chriselle Lim.As a founder and working parent, Joan has navigated everything from pitching over 200 investors to rapidly pivoting the business into a virtual school in just 11 days during the pandemic. Today, Bumo has raised over $10 million and connects families with thousands of licensed childcare providers across the country.Website: https://bumo.com/LinkedIn – Bumo: https://www.linkedin.com/company/bumoparent/LinkedIn – Joan: https://www.linkedin.com/in/joannguyen/Instagram: https://www.instagram.com/bumoparent/If you like this episode, here are some others you'll enjoy.Episode 308. Who you need to be at each stage of building a business — Outgrowing your current version of yourself: https://www.jackiehermes.com/podcast/who-you-need-to-be-at-each-stage-of-building-a-businessEpisode 291. The problem with chasing the “visionary founder” myth — When belief turns into a liability: ​​https://www.jackiehermes.com/podcast/the-visionary-founder-mythEpisode 150. Become a better leader by learning how to change your mind — Letting go is part of leadership: https://www.jackiehermes.com/podcast/learning-to-change-your-mind✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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    25 m
  • The difference between persuasion and pressure

    The difference between persuasion and pressure
    Apr 7 2026

    This episode of The Art of Entrepreneurship is for anyone who leans on urgency to get people to move… and is starting to wonder if it might be hurting trust.

    In this episode, I talk about a phrase I hear all the time in sales and marketing: “If you don’t create urgency, people won’t move.” Sometimes that’s true. But more often, what people call urgency is actually pressure, and those two things are not the same.

    I break down how pressure shows up in subtle ways through language, timelines and sales processes, and why it works in the short term but creates long-term problems. I’ve seen that persuasion, rather than pressure, takes a very different approach, one rooted in patience, clarity and respect for the buyer’s process. Persuasion creates alignment while pressure tries to create control.

    Tune in if you’re ready to stop forcing decisions and start building trust that actually lasts.

    If you like this episode, here are some others you'll enjoy.
    • Episode 312. Building trust instead of chasing attention — Why trust outperforms short-term tactics: https://www.jackiehermes.com/podcast/build-trust-not-attention
    • Episode 244. Dear companies everywhere, sales and marketing are not about you — Stop making sales about yourself: https://www.jackiehermes.com/podcast/companies-sales-and-marketing-are-not-about-you
    • Episode 283. 6 ways to persuade your prospects to buy (revisited) — Persuasion without pressure or manipulation: https://www.jackiehermes.com/podcast/persuade-your-prospects-to-buy-revisited

    ✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies.

    If you're ready to level up your B2B marketing, check us out.

    → accelitymarketing.com

    🎧 Catch up on past episodes, submit topic ideas, and learn more

    jackiehermes.com/podcast

    ⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.

    📲 Let’s connect!

    LinkedIn: linkedin.com/in/thejackiehermes/

    Instagram: @thejackiehermes

    TikTok: @jackie.hermes

    Website: jackiehermes.com
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    12 m
  • Marketing has always been the strategy, it just looks different now w/ Rob Botts, Director of Sales at Dubb

    Marketing has always been the strategy, it just looks different now w/ Rob Botts, Director of Sales at Dubb
    Mar 31 2026
    This episode of The Art of Entrepreneurship is for founders who are realizing that marketing is its own movement and that building trust through authentic communication drives growth.This episode is a little different because, well, I’m the guest. I joined Rob Botts, Director of Sales at Dubb, on his company’s podcast, Connection Loop, to discuss what real authenticity looks like in modern marketing.We talk about how marketing and sales are no longer separate, and how communication itself has become the strategy. I share my perspective on why authenticity isn’t a buzzword, but a real advantage when it comes to connecting with buyers.Rob brings a practical lens from his work helping sales teams rethink how they follow up and stay relevant in a noisy digital environment. We also get into how video is changing the way teams show up and why it can fast-track trust when it’s done right.Tune in if you’re ready to shift away from transactional selling toward conversations that actually feel human.Website: https://dubb.com/Podcast: https://dubb.com/blog/category/interviews/connection-loop/LinkedIn: https://www.linkedin.com/in/rob-botts-676064224/YouTube: https://www.youtube.com/dubbappAbout Rob BottsRob Botts is the Director of Sales at Dubb, a video communication platform that helps sales professionals build trust, increase engagement, and grow revenue. With a background in consultative selling and partnerships, he works with businesses to use video to accelerate their sales pipeline. Rob is passionate about authentic communication in the digital sales process and brings deep insight into modern outreach strategies.If you like this episode, here are some others you'll enjoy.Episode 246. Why you should learn to love selling w/ Mark Cox, author of Learn to Love Selling — Sales and marketing work better together: https://www.jackiehermes.com/podcast/why-you-should-learn-to-love-selling-with-mark-cox?Episode 244. Dear companies everywhere, sales and marketing are not about you — A better way to connect with buyers: https://www.jackiehermes.com/podcast/companies-sales-and-marketing-are-not-about-you?Episode 312. Building trust instead of chasing attention — Why trust matters more than attention: https://www.jackiehermes.com/podcast/build-trust-not-attention?✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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    24 m
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