This episode of The Art of Entrepreneurship is for founders who keep hearing, “We don’t have budget,” and assume their price is the problem. Most of the time, it’s not. The real problem isn't the price itself, but the narrative surrounding it and whether buyers genuinely grasp the value you’re offering.

I break down why perceived value matters more than the number itself. When you sell features instead of outcomes, urgency disappears and your offer starts to feel optional. Pricing pushback is rarely about the cost. It’s about confidence, proof and whether buyers truly believe this will work.

This episode walks through how to strengthen perceived value so pricing feels justified instead of uncomfortable. That includes anchoring pricing to ROI, giving buyers better context for comparison and surfacing the emotional payoff behind a purchase. When you position yourself as the safest choice instead of the cheapest one, the entire conversation shifts.

Tune in if you’re ready to stop lowering your price and start raising your pricing power.

1. How to humanize your brand w/ Rich Turgeon, Creative Director & Head of Brand at AtlasFX: https://www.jackiehermes.com/podcast/richard-turgeon
2. Discounting: https://www.jackiehermes.com/podcast/discounting
3. 6 ways to persuade your prospects to buy (revisited): https://www.jackiehermes.com/podcast/persuade-your-prospects-to-buy-revisited

✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies.

If you're ready to level up your B2B marketing, check us out.

→ accelitymarketing.com

🎧 Catch up on past episodes, submit topic ideas, and learn more

jackiehermes.com/podcast

⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.

📲 Let’s connect!

LinkedIn: linkedin.com/in/thejackiehermes/

Instagram: @thejackiehermes

TikTok: @jackie.hermes

Website: jackiehermes.com

This episode of The Art of Entrepreneurship is a reflection on the conversations that stayed with me most over the past year.

After sitting down with founders, CEOs and operators who have built truly impressive businesses, what stood out wasn’t just what they built, but how they think, lead and move through challenges.

I was fortunate to have so many conversations with impressive founders and leaders that reshaped how I look at growth, leadership and what it actually takes to keep going when things get hard.

You’ll hear insights on:

1. Why entrepreneurship doesn’t get easier (but you get better at handling it)
2. How growth becomes repeatable when you design for it
3. Why strong leadership starts with curiosity, emotional intelligence and listening instead of having all the answers

Thank you to every guest who shared their perspective this year, and thank YOU for being here and continuing to listen. 💛

1. Choosing a billion-dollar mindset w/ Suneera Madhani, Founder & CEO of Worth AI: https://www.jackiehermes.com/podcast/suneera-madhani-founder-of-worth-ai
2. How to grow and exit—again and again w/ Lior Weinstein, serial entrepreneur & Founder of CTOx: https://www.jackiehermes.com/podcast/lior-weinstein
3. Think like a CEO w/ Patrick Thean, CEO of Rhythm Systems: https://www.jackiehermes.com/podcast/patrick-thean
4. Building a portfolio career w/ Ilana Golan, Founder & CEO of Leap Academy: https://www.jackiehermes.com/podcast/ilana-golan
5. What if we launched a buzz-worthy campaign? w/ Michael Ray, Strategic Marketing Director at Accelity: https://www.jackiehermes.com/podcast/michael-ray
6. The step-by-step process of a successful rebrand w/ Abby Bruckner & Michelle Breen, lead creatives at Accelity (Pt. 2): https://www.jackiehermes.com/podcast/abby-bruckner-michelle-breen-accelity-pt2

✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies.

If you're ready to level up your B2B marketing, check us out.

→ accelitymarketing.com

🎧 Catch up on past episodes, submit topic ideas, and learn more

jackiehermes.com/podcast

⭐ Love what you...

This episode of The Art of Entrepreneurship is for anyone who always starts the new year already feeling behind.

January doesn’t magically reset your habits, your workload or your pressure—and pretending it does is why so many people abandon their goals before February even hits.

This episode explores what actually holds people back, why motivation fades so quickly and how changing your environment and systems does far more than trying to rely on discipline alone. This isn’t about reinventing yourself or shaming yourself. Just making it easier for your current self to win through clear behaviors, better structure, and consistent check-ins.

Tune in if you want to turn pressure into progress this year, and learn the four shifts that make goals work in real life, not just on paper.

1. Re-examine your habits to start the new year off strong: https://www.jackiehermes.com/podcast/re-examine-your-habits-in-the-new-year
2. It’s not time to slow down: generating business at the end of the year: https://www.jackiehermes.com/podcast/generating-business-at-the-end-of-the-year
3. 8 ways to start fresh in marketing and sales for the new year https://www.jackiehermes.com/podcast/8-ways-to-start-fresh-in-marketing-and-sales-for-the-new-year

✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies.

If you're ready to level up your B2B marketing, check us out.

→ accelitymarketing.com

🎧 Catch up on past episodes, submit topic ideas, and learn more

jackiehermes.com/podcast

⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.

📲 Let’s connect!

LinkedIn: linkedin.com/in/thejackiehermes/

Instagram: @thejackiehermes

TikTok: @jackie.hermes

Website: jackiehermes.com

This episode of The Art of Entrepreneurship is for anyone tired of overcomplicated business advice and ready to build something profitable, simple and real.

My guest is Safeer Qureshi, CEO at SPG Media, angel investor, and operator who has built companies across aviation, med-tech and AI by doing the opposite of what traditional business playbooks preach.

Tune in for a refreshing, no-nonsense look at building businesses that actually make money, and for Safeer’s simple question that every stuck entrepreneur needs to ask: what’s the fastest way to get a customer to pay me today?

Safeer Qureshi is a serial entrepreneur, investor, and CEO of SPG Media who has spent nearly two decades helping founders simplify growth and build profit-first companies. He co-leads CodeStack Capital and has incubated and scaled ventures across aviation, med-tech, AI, logistics, retail, and software development. His portfolio includes SPG Media, Knock it! Pro, Datafluent, Quickie, and Limitless Tire, where he focuses on operational execution, founder development, and stripping complexity out of business models. Safeer is also an international TEDx speaker known for his belief that simplicity drives momentum and that real experience, not theory, is what shapes successful entrepreneurs.

Website: https://spg-media.com/

LinkedIn: https://www.linkedin.com/in/safeerq/

LinkedIn: https://www.linkedin.com/company/spgmedia/

• Building a portfolio career w/ Ilana Golan, Founder & CEO of Leap Academy: https://www.jackiehermes.com/podcast/ilana-golan
• Scaling a franchise empire w/ Mike Andes, Founder of Augusta Lawn Care: https://www.jackiehermes.com/podcast/mike-andes-founder-of-augusta-lawn-care
• Getting in front of investors + funding underrepresented founders w/ Alex Chompff, angel investor and serial entrepreneur: https://www.jackiehermes.com/podcast/alex-chompff

✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies.

If you're ready to level up your B2B marketing, check us out.

→ accelitymarketing.com

🎧 Catch up on past episodes, submit topic ideas, and learn more

jackiehermes.com/podcast

⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.

📲 Let’s connect!

LinkedIn: linkedin.com/in/thejackiehermes/

Instagram: @thejackiehermes

TikTok:

This episode of The Art of Entrepreneurship is for anyone building something slow, imperfect, and real.

This milestone, 300 episodes across four years, has become one of the most consistent things I’ve ever created. I share how this podcast started with no real plan, just a desire to talk honestly about entrepreneurship, and how consistency carried it through burnout, life changes and every version of myself along the way.

Tune in for a reflection on the four lessons I’ve learned from showing up imperfectly, consistently, and sometimes reluctantly for 300 episodes. This one is a thank you, a reminder, and a promise: the messy, honest work continues—and the next 300 are going to be even better.

• Should you start a podcast? Pros, cons, and how to get started: https://www.jackiehermes.com/podcast/should-you-start-a-podcast
• I decided to start a podcast. Now what?: https://www.linkedin.com/pulse/i-decided-start-podcast-now-what-jackie-hermes/
• Why should I create content?: https://www.jackiehermes.com/podcast/why-should-i-create-content

✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies.

If you're ready to level up your B2B marketing, check us out.

→ accelitymarketing.com

🎧 Catch up on past episodes, submit topic ideas, and learn more

jackiehermes.com/podcast

⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.

📲 Let’s connect!

LinkedIn: linkedin.com/in/thejackiehermes/

Instagram: @thejackiehermes

TikTok: @jackie.hermes

Website: jackiehermes.com

This episode of The Art of Entrepreneurship is for anyone who is ready to rise above the identity that survival created for them.

My guest today is Dr. Darnyelle Jervey Harmon, a two-time Inc. 5000 CEO and the founder of Incredible One Enterprises, who went from bankruptcy to an eight-figure net worth by completely rewiring her beliefs about money, worthiness, and work.

Darnyelle and I talk about how chaotic upbringings, generational patterns and epigenetics shape our relationship with money long before we ever start a business. She shares how growing up around lack and debt led her to a quarter of a million dollars in credit card balances by age 35, and how a mandated financial literacy course after bankruptcy became the catalyst for redefining her identity, her nervous system baseline and her entire view of abundance.

Tune in for a conversation that will challenge the stories you were raised on and show you what’s actually possible when you stop living from a place of survival.

You’ve never met a business consultant and speaker like Dr. Darnyelle Jervey Harmon. Darnyelle is the award-winning, iconic and incomparable two-time Inc.5000 CEO of Incredible One Enterprises, LLC, a multi-million-dollar coaching and consulting brand. Best known for transforming the lives of her business coaching clients and live event attendees, Darnyelle equips her clients to leverage and scale businesses that serve them financially and spiritually. In fact, over the last 10 years, she has helped her clients generate more than $1/2B in sales and more than $488M in revenue. By teaching her award-winning Move to Millions® Method, Darnyelle helps clients collapse the amount of time it takes them to cross the million-dollar mark all while deepening their connection to God and strengthening their faith.

How to connect with Darnyelle: https://movetomillions.com/podcast/

Facebook: https://www.facebook.com/darnyellejerveyharmon/

Facebook Group: http://www.movetomillionsgroup.com

Instagram: https://www.instagram.com/darnyellejerveyharmon/

Instagram: https://www.instagram.com/teamincredibleone/

LinkedIn: https://www.linkedin.com/in/darnyellejerveyharmon/

Quiz: http://movetomillionsquiz.com

Move To Millions Book: movetomillionsbook.com

• ​​What I would tell my younger self: https://www.jackiehermes.com/podcast/what-i-would-tell-my-younger-self
• You don’t have to plan your future based on who you were in the past: https://www.jackiehermes.com/podcast/dont-plan-your-future-based-on-who-you-were-in-the-past
• Optimizing cash flow with Ryan Calton, CEO of RC MKE:

This episode of The Art of Entrepreneurship is for anyone who has ever felt too young, too new or too underqualified to take up space in a room.

If you’ve ever been the youngest in the room or the one who feels like you have the least experience, you know that pressure to prove you belong. In this episode, I break down what I’ve learned in the 12 years since: authority comes from competence, confidence and preparation—not your age.

Tune in for the five shifts that helped me move from faking credibility to earning it, how to use your youth as an advantage, and why showing up with consistency matters more than trying to look the part.

• Finding your voice doesn’t mean being the loudest: https://www.jackiehermes.com/podcast/finding-your-voice-in-business
• How do I overcome imposter syndrome?: https://www.jackiehermes.com/podcast/overcoming-imposter-syndrome
• Apologize only when you need to—the why & how: https://www.jackiehermes.com/podcast/apologize-only-when-you-need-to

✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies.

If you're ready to level up your B2B marketing, check us out.

→ accelitymarketing.com

🎧 Catch up on past episodes, submit topic ideas, and learn more

jackiehermes.com/podcast

⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.

📲 Let’s connect!

LinkedIn: linkedin.com/in/thejackiehermes/

Instagram: @thejackiehermes

TikTok: @jackie.hermes

Website: jackiehermes.com

This episode of The Art of Entrepreneurship is for anyone who knows their brand should feel more human but isn’t confident in how to actually make that happen.

My guest is Richard Turgeon, a creative director, writer and musician who has spent his career bringing personality and storytelling into industries that don’t always feel human, like tech and finance.

Rich and I talk about why video creates trust quickly, how showing real people reduces uncertainty in big buying decisions, and why “I need a bigger budget” is usually just fear talking. We also get into the creative habits behind Rich’s work, the simple tools teams can use to create strong content and how to use AI without losing the human element.

Tune in for practical guidance on humanizing your brand and getting started—even if being on camera scares the hell out of you.

Richard Turgeon is a seasoned creative director with experience leading work for Google, Dolby, Microsoft, PayPal, HP, Wells Fargo and other global brands. He’s known for building and inspiring high-performing creative teams, driving measurable results and developing work that blends personality with clarity. Rich brings a mix of writing, design, film and music into his approach, helping brands show up with a more human, memorable presence.

Richard is currently leading brand strategy, messaging and creative direction for AtlasFX, a fintech firm specializing in FX risk management, and its two sister companies.

• Website: https://richardturgeon.dunked.com/
• LinkedIn: https://www.linkedin.com/in/richardturgeon/
• Instagram: https://www.instagram.com/richardturgeon/
• YouTube: https://www.youtube.com/channel/UC6Ok-SX61au3VUewZoyNQiw

• Embracing intellectual humility w/ Dave Hersh, Founder & CEO of In Tandem: https://www.jackiehermes.com/podcast/dave-hersh-ceo-of-in-tandem
• Embracing your authentic self and inspiring the next generation w/ Dr. Tori Ellis, CEO & Transformational Coach at The Sound of Business Consulting: https://www.jackiehermes.com/podcast/dr-tori-ellis
• Testing social strategy & recovering from failure w/ Creator and coach Quentin Allums: https://www.jackiehermes.com/podcast/quentin-allums

More about the show: ​​www.jackiehermes.com/podcast

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