The Algorithmic Shopper

Rethinking Growth, Strategy, and Brand Power in an AI-First World

By: Paul Ferrando Accornero

You can't separate marketing, product, and AI anymore—The Algorithmic Shopper will help you win the next era.

Marketing has always relied on human psychology—now that trillion-dollar ecosystem is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our fears, developing heartfelt brand narratives and sophisticated marketing campaigns that appeal to our emotions. But AI agents—dispassionate digital proxies with perfect memories, programmed to act in their users’ best interests—are taking over, creating a fundamental separation between the shopper and the human consumer.

A new era, dominated by shoppers without insecurities to cater to, or heartstrings to tug upon, is not just coming; it is already here. The only way to appeal to agentic AI is to be verifiably better—through a superior product, a more transparent supply chain, and cleaner, more accessible data. The pain point we face is profound, but it also presents a remarkable opportunity for a new generation of leaders willing to unlearn the old rules and begin to see the world through the cold, perfectly-rational lens of an AI agent.

Author Paul Ferrando Accornero is leading a global conversation at the cutting edge of marketing strategy. In The Algorithmic Shopper, he provides a deeply-researched and accessible playbook for navigating these unprecedented challenges, grounded in real-world examples. This is essential reading for anyone trying to build a business or maintain a brand, from aspiring entrepreneurs, to sales and marketing professionals, to C-suite leaders. Those who grasp our new reality will not merely survive the disruption—they will define the future of commerce.