The Aisles Have Eyes
How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
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The Aisles Have Eyes
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Narrado por:
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Rob Grgach
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De:
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Joseph Turow
Acerca de esta escucha
By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants - including Macy's, Target, and Walmart - is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations.
©2017 Joseph Turow (P)2017 TantorLos oyentes también disfrutaron...
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The term metaverse is suddenly everywhere, from debates over Fortnite to the pages of the New York Times to the speeches of Mark Zuckerberg, who proclaimed in June 2021 that “the overarching goal” of Facebook is to “bring the metaverse to life”. But what, exactly, is the metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is the successor to the mobile internet that has defined the last two decades.
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Since the 1990s China has been climbing up the ladder of quality, from doing knockoffs to designing its own high-end goods. Xiaomi - its name literally means "little rice" - is landing squarely in this shift in China's economy. But the remarkable rise of Xiaomi from startup to colossus is more than a business story because mobile phones are special. The common desiderata of the global population, mobile phones offer the kind of freedom and connectedness that autocratic countries are terrified of.
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Reseñas de la Crítica
Lo que los oyentes dicen sobre The Aisles Have Eyes
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total3 out of 5 stars
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Ejecución1 out of 5 stars
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Historia4 out of 5 stars
- Mohannad Ahmed
- 05-21-17
Very interesting findings but laborious build up
Is there anything you would change about this book?
I would change the narrator. Then I would shorten the first part of the book that talks about retail history
What did you like best about this story?
the very astounding revelations about what retailers do to lure customers
What didn’t you like about Rob Grgach’s performance?
I did not like it at all. In fact it nearly ruined the book for me. Very poor performance
Did The Aisles Have Eyes inspire you to do anything?
After listening to the book I am looking into data analytics and data science
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esto le resultó útil a 1 persona
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Total4 out of 5 stars
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Ejecución4 out of 5 stars
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Historia4 out of 5 stars
- Eagle1
- 10-15-23
Updates needed
Needs refresh to latest updates….ends at 2015/2016. Add realistic techniques / defenses to avoid tracking.
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Total2 out of 5 stars
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Ejecución3 out of 5 stars
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Historia2 out of 5 stars
- Michael MacMillan
- 05-30-18
Superficial and US centric
Was very superficial using same sources many time E.g. Jason Goldberg Razorfish more than would be the case for a less than lazy effort.
US centric and ignoring some of the most active players Retail Net Prism Skylabs et al and only 2 or 3 international players not even mentioning power house International unicorns in the field from China or Europe.
Dissapointed for mine not worth the investment in this book.
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