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The Aisles Have Eyes
- How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
- Narrated by: Rob Grgach
- Length: 7 hrs and 50 mins
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The Aisles Have Eyes
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Publisher's Summary
By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants - including Macy's, Target, and Walmart - is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations.
Critic Reviews
More from the same
Author
Narrator
What listeners say about The Aisles Have Eyes
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall3 out of 5 stars
-
Performance1 out of 5 stars
-
Story4 out of 5 stars
- Mohannad Ahmed
- 05-21-17
Very interesting findings but laborious build up
Is there anything you would change about this book?
I would change the narrator. Then I would shorten the first part of the book that talks about retail history
What did you like best about this story?
the very astounding revelations about what retailers do to lure customers
What didn’t you like about Rob Grgach’s performance?
I did not like it at all. In fact it nearly ruined the book for me. Very poor performance
Did The Aisles Have Eyes inspire you to do anything?
After listening to the book I am looking into data analytics and data science
1 person found this helpful
-
Overall2 out of 5 stars
-
Performance3 out of 5 stars
-
Story2 out of 5 stars
- Michael MacMillan
- 05-30-18
Superficial and US centric
Was very superficial using same sources many time E.g. Jason Goldberg Razorfish more than would be the case for a less than lazy effort.
US centric and ignoring some of the most active players Retail Net Prism Skylabs et al and only 2 or 3 international players not even mentioning power house International unicorns in the field from China or Europe.
Dissapointed for mine not worth the investment in this book.
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Story4 out of 5 stars 102
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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2 out of 5 stars
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No accompanying PDF?
- By Amazon Customer on 06-21-19
By: Tom Chavez, and others
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Reengineering Retail
- The Future of Selling in a Post-Digital World
- By: Doug Stephens
- Narrated by: Doug Stephens
- Length: 7 hrs and 31 mins
- Unabridged
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Overall4.5 out of 5 stars 112
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Performance4.5 out of 5 stars 95
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Story4.5 out of 5 stars 95
Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick-and-mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer.
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1 out of 5 stars
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Full of selection bias
- By Peter on 03-08-19
By: Doug Stephens
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Matchmakers
- The New Economics of Multisided Platforms
- By: Richard Schmalensee, David S. Evans
- Narrated by: John McLain
- Length: 6 hrs and 53 mins
- Unabridged
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Overall4 out of 5 stars 403
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Performance4.5 out of 5 stars 343
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Story4 out of 5 stars 342
Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.
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1 out of 5 stars
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Repetition of one business all the time !
- By Razi T. on 06-03-20
By: Richard Schmalensee, and others
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Unlocking the Customer Value Chain
- How Decoupling Drives Consumer Disruption
- By: Thales S. Teixeira, Greg Piechota
- Narrated by: Tom Weitzel
- Length: 11 hrs and 14 mins
- Unabridged
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Overall4.5 out of 5 stars 161
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Performance4.5 out of 5 stars 130
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Story4.5 out of 5 stars 127
Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge.
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5 out of 5 stars
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This Book Is So Good That I Tell No One About It
- By E on 07-19-19
By: Thales S. Teixeira, and others
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The Digital Transformation Playbook
- Rethink Your Business for the Digital Age
- By: David L. Rogers
- Narrated by: Paul Heitsch
- Length: 9 hrs and 57 mins
- Unabridged
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Overall4.5 out of 5 stars 145
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Performance4.5 out of 5 stars 124
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Story4.5 out of 5 stars 124
Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers' decade of research and teaching at Columbia Business School and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.
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5 out of 5 stars
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Excellent!
- By Anonymous User on 05-18-19
By: David L. Rogers
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Overall4.5 out of 5 stars 299
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Performance4.5 out of 5 stars 238
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Story4.5 out of 5 stars 238
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
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Tilt
- Shifting Your Strategy from Products to Customers
- By: Niraj Dawar
- Narrated by: Walter Dixon
- Length: 6 hrs and 1 min
- Unabridged
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Overall4 out of 5 stars 63
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Performance4 out of 5 stars 52
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Story4.5 out of 5 stars 51
Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.
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5 out of 5 stars
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Excellent. A must read for anyone in business
- By george contos on 07-20-15
By: Niraj Dawar
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Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- By: Nicholas L. Johnson, Alex Moazed
- Narrated by: Jonathan Yen
- Length: 10 hrs and 7 mins
- Unabridged
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Overall4.5 out of 5 stars 234
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Performance4.5 out of 5 stars 186
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Story4.5 out of 5 stars 185
What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
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5 out of 5 stars
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Mostly notes for myself or highlights of the book
- By Gary H. on 11-16-17
By: Nicholas L. Johnson, and others
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Platform Revolution
- How Networked Markets Are Transforming the Economy - and How to Make Them Work for You
- By: Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary
- Narrated by: James Foster
- Length: 11 hrs and 5 mins
- Unabridged
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Overall4.5 out of 5 stars 1,904
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Performance4.5 out of 5 stars 1,616
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Story4.5 out of 5 stars 1,611
Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins - except traditional cab companies, which are scrambling to survive.
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5 out of 5 stars
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Finally a book that just gives you the info.
- By Kevin M on 09-13-16
By: Geoffrey G. Parker, and others
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Permission Marketing
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 1 min
- Abridged
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Overall4.5 out of 5 stars 669
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Performance4.5 out of 5 stars 457
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Story4.5 out of 5 stars 454
Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
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2 out of 5 stars
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Out Dated
- By Kristin on 11-27-16
By: Seth Godin
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The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- By: Robbie Kellman Baxter
- Narrated by: Tom Pile
- Length: 8 hrs and 12 mins
- Unabridged
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Overall4.5 out of 5 stars 630
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Performance4.5 out of 5 stars 548
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Story4.5 out of 5 stars 546
If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
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4 out of 5 stars
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Relevant, but without an "a-ha" moment
- By Nagy Barnabás on 05-13-16
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- By: Sean Ellis, Morgan Brown
- Narrated by: Sean Ellis, Morgan Brown
- Length: 10 hrs and 43 mins
- Unabridged
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Overall4.5 out of 5 stars 983
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Performance4.5 out of 5 stars 832
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Story4.5 out of 5 stars 827
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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2 out of 5 stars
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Tough one
- By Amazon Customer on 10-12-18
By: Sean Ellis, and others
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Vaporized
- Solid Strategies for Success in a Dematerialized World
- By: Robert Tercek
- Narrated by: Tim Welch
- Length: 13 hrs and 16 mins
- Unabridged
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Overall4.5 out of 5 stars 42
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Performance4.5 out of 5 stars 37
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Story4.5 out of 5 stars 35
Brace yourself for enormous changes ahead. Familiar fixtures of the economic landscape, including retail stores, physical products, corporations, and even human workers, are about to be vaporized - replaced by digital information. A novel combination of new technologies are reconfiguring every economic sector and industrial system on the planet. Robert Tercek provides an essential guide to this vaporized world, with proven strategies for those who want to master the process.
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5 out of 5 stars
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Brilliant Book, brilliant insights
- By Web Video Prof. on 10-28-16
By: Robert Tercek
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The Content Trap
- A Strategist's Guide to Digital Change
- By: Bharat Anand
- Narrated by: Jason Culp
- Length: 16 hrs and 4 mins
- Unabridged
-
Overall4.5 out of 5 stars 200
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Performance4.5 out of 5 stars 168
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Story4.5 out of 5 stars 169
Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education.
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2 out of 5 stars
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Interesting topic/thesis – boring execution/book
- By Oliver Nielsen on 11-10-16
By: Bharat Anand
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The Human Brand
- How We Relate to People, Products, and Companies
- By: Chris Malone, Susan T. Fiske
- Narrated by: Sean Runnette
- Length: 5 hrs and 58 mins
- Unabridged
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Overall4.5 out of 5 stars 64
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Performance4.5 out of 5 stars 51
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Story4.5 out of 5 stars 51
Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
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5 out of 5 stars
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Thought Provoking
- By Dondi Scumaci on 07-31-17
By: Chris Malone, and others
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
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Overall4.5 out of 5 stars 1,193
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Performance4.5 out of 5 stars 1,003
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Story4.5 out of 5 stars 998
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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5 out of 5 stars
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Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
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Six Billion Shoppers
- The Companies Winning the Global E-Commerce Boom
- By: Porter Erisman
- Narrated by: George Newbern
- Length: 7 hrs and 34 mins
- Unabridged
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Overall4.5 out of 5 stars 50
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Performance4.5 out of 5 stars 44
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Story4.5 out of 5 stars 42
Six Billion Shoppers takes listeners on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for Western brands.
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5 out of 5 stars
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A must read for anybody involved in ecommerce.
- By Jesus Rodriguez on 04-16-18
By: Porter Erisman
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The Convenience Revolution
- How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
- By: Shep Hyken
- Narrated by: Timothy Andrés Pabon
- Length: 4 hrs and 41 mins
- Unabridged
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Overall4.5 out of 5 stars 34
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Performance5 out of 5 stars 29
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Story4.5 out of 5 stars 29
Customers will pay for convenience. And they'll choose to do more business over time with the people and companies that make their lives more convenient. This audiobook shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies, that will fuel your plan to create a focus on convenience for your customers.
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5 out of 5 stars
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An amazing read/listen
- By Jason on 01-29-19
By: Shep Hyken