Welcome to the Ad Undergrad Podcast! A show where Katie Moy and Julian Lewis sit down with marketing practitioners to share their experiences, insights and tips from the industry. The Ad Undergrad Podcast was created to give students, recent grads and those switching industries the opportunity to learn about advertising outside the classroom and provide career advice through the paths of practitioners.

Being an undergrad in a world of uncertainty is challenging, but fortunately, there are plenty of practitioners out there that are willing to mentor you in your career. In this episode, Julian and Katie are joined by Kim DeRuby, Assistant Professor of Marketing at Keuka College, to chat about the importance of appreciating a good challenge, enjoying unexpected crossroads in your career journey, and the concept of mentorship in the moment. In the marketing community, we all bring something to the table, and Kim encourages everyone to learn together and cultivate valuable two-way relationships. Tune in and learn why you should never be afraid to reach out to people you admire in the industry. 

Jump straight into:

(01:22) - How marketing became ideal for Kim’s travelling ambitions - “I found there was one college, SUNY Plattsburgh up on the Northern border to Canada that had an international marketing degree. And that was it, that was the only college I applied to, and sure enough, that is the college I went to.”

(08:25) - The inevitable crossroad: How having a family doesn’t have to kill your career - “It's very, very important to build, cultivate, and stay in touch with your network.”

(12:05) - What makes marketing so irresistible for certain individuals - “I have that personality where I have a desire to be challenged constantly. I don't like to get too comfortable.”

(15:56) - How mentors are transforming entire generations of future marketers - “All of my activities, discussions, assignments revolve around applying the material to themselves because they're all marketers.”

(25:58) - Why you should reach out to professionals and build a strong network - “Most people want to give back, they want to pay it forward, they want to share their insights and their experience with the next generation.”

Resources

Connect with Kim through LinkedIn

Adweek Executive Mentor Program

Ad Undergrad is a podcast hosted by Katie Moy and Julian Lewis. To learn more, visit adundergrad.com and follow on social channels @theadundergrad. You can reach Katie and Julian directly via email hello@adundergrad.com. 

This show is recorded and produced at StudioPod in San Francisco. If you want more details on how to fully record and produce your podcast go to http://studiopodsf.com.

Welcome to the Ad Undergrad Podcast! A show where Katie Moy and Julian Lewis sit down with marketing practitioners to share their experiences, insights and tips from the industry. The Ad Undergrad Podcast was created to give students, recent grads and those switching industries the opportunity to learn about advertising outside the classroom and provide career advice through the paths of practitioners.

In this episode, Katie and Julian sit down with Qianna Smith Bruneteau, the Founder of the American Influencer Council. The AIC is a not-for-profit trade organization that strives to sustain the integrity and viability of the influencer marketing industry in the U.S. We hear from Qianna how each step in her career led her to creating this important initiative. We chat about the value of hard work, the power of being prepared and the art of becoming an expert. Tune in to learn how life can take you on unexpected adventures if you follow your passion and work hard.

Jump straight into:

(01:33) - The value of initiative: How Qianna found her motivation and an outlet for creativity in the industry - “All star editors who were my managers and the intensity of what you're learning. It just set the tone for life, that quality of how I produce content.”

(07:49) - Why the entrepreneurial approach is key to success - “Creators come in all different kinds of facets. You don't have to be that fashion blogger to have a great platform.”

(10:26) - The invaluable impact of education and how to fuel your creativity - “Become a student of life, be hungry to consume information.”

(15:52) - Perseverance, hard work and grit lead to greatness - “If a dream doesn't happen, the ultimate goal is still there.”

(20:09) - On the American Influencer Council and its motivations - “We're all dreamers who want to try to make some positive impact in this industry.”

(27:55) - The importance of becoming a subject matter expert and Qianna’s perspective on TikTok - “Do you want to create cultural moments? That could be something that inspires you too.”

Resources

Connect with Qianna through LinkedIn

American Influencer Council 

Ad Undergrad is a podcast hosted by Katie Moy and Julian Lewis. To learn more, visit adundergrad.com and follow on social channels @theadundergrad. You can reach Katie and Julian directly via email hello@adundergrad.com. 

This show is recorded and produced at StudioPod in San Francisco. If you want more details on how to fully record and produce your podcast go to http://studiopodsf.com.

Welcome to the Ad Undergrad Podcast! A show where Katie Moy and Julian Lewis sit down with marketing practitioners to share their experiences, insights and tips from the industry. The Ad Undergrad Podcast was created to give students, recent grads and those switching industries the opportunity to learn about advertising outside the classroom and provide career advice through the paths of practitioners.

Katie and Julian are joined by Mindy Cheval, Senior Faculty Member at the University of Colorado at Boulder. Mindy is also the founder of advertising a2b, a program designed to give students an opportunity to be advertising practitioners, and what inspired Julian to start his career as a Media Planner. In this episode, they chat about getting your foot in the door, working harder than anyone else in the room, and finding your magic. Mindy encourages students to stay curious and take advantage of their time in college to learn not only what they want to do, but what they don’t want to do. This episode is packed with valuable lessons from Mindy and there is so much to learn from her!

Jump straight into:

(01:21) - On Mindy’s career and the value of getting your foot in the door - “Internships might tell you where you want to go, but they're also likely to tell you where you don't want to go. And that's a learning experience too.”

(09:40) - Why you don’t want your dream job to be your first job - “If your first job opens more doors than it closes, then you're good. You have choices and each one of those choices is going to drive you someplace else.”

(15:20) - Finding your passion and pursuing opportunities to learn every day - “You have to find something fulfilling in whatever it is that you're doing.”

(19:34) - Get started and identify what sets you apart from the rest - “Anything that you can do that shows that you're hungry, however you get there, is going to be important in your resume. And it's certainly going to be important in your first job.”

(24:32) - The Queen of creating practitioners: On Mindy’s Advertising A2b program and her advice for listeners - “Go in working harder than anyone else in the room.”

Resources

Connect with Mindy through LinkedIn

Ad Undergrad is a podcast hosted by Katie Moy and Julian Lewis. To learn more, visit adundergrad.com and follow on social channels @theadundergrad. You can reach Katie and Julian directly via email hello@adundergrad.com. 

This show is recorded and produced at StudioPod in San Francisco. If you want more details on how to fully record and produce your podcast go to http://studiopodsf.com.