The 100 Trillion Dollar Wealth Transfer

How the Handover from Boomers to Gen Z Will Revolutionize Capitalism

De: Ken Costa

Narrado por: Justin Avoth

Bloomsbury presents The 100 Trillion Dollar Wealth Transfer by Ken Costa, read by Justin Avoth.

‘A valuable exploration of the topic and a thought-provoking read.’
Financial Times

An insider's look into how Generation Z's focus on ethics, climate change and purpose will change capitalism forever.

In the next ten years there will be an unprecedented wealth transfer from the so-called ‘baby boomer’ generation to the young. Never before will so much money – in housing, land, stocks and cash – be shifted so suddenly from one generation to the next, and never before does the next generation feel so differently about the future of the planet and of capitalism.

Ken Costa works with this new generation and shows how environmental concerns and anxiety about equality and diversity are more than mere slogans; instead they are driving the future of the markets. So many issues stem from the reality of the financial gap between age groups – from cancel culture and fears about wokeness, to generation rent, protest movements and re-evaluations of history around subjects such as empire. Costa also shows how we can build a more inclusive, purposeful capitalism, which shifts focus away from the individual and more towards collaboration, compassion and community.

For readers of Rebecca Henderson’s Reimagining Capitalism, and Rutger Bregman’s Utopia for Realists, as well as business leaders and tech watchers, this is what the future of capitalism looks like, how our current systems may be upended, and above all how boomers must work with the invigorating and inspiring young, who see their mission not just to increase value for shareholders, but also to save the planet.

©2023 Ken Costa (P)2023 Bloomsbury Publishing Plc

Timely and Informative

This is a book that is much needed and timely for the times that we are all in today!

Worth Reading A Second Time

The book is not at all what I expected it to be. Ken Costa offers an insightful clear-eyed view of the main dividing lines between Boomers and Zillenials. He presents principles and examples for how and why it is essential for both groups to work together is capitalism is to survive. This is the kind of book I will have to read again to fully appreciate.