The 10 Minute Dental Marketing Podcast Podcast Por Tyson Downs arte de portada

The 10 Minute Dental Marketing Podcast

The 10 Minute Dental Marketing Podcast

De: Tyson Downs
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The 10-Minute Dental Marketing Podcast is a focused resource for dentists who want to understand what actually drives patient growth in today’s search and AI-driven environment. Each episode delivers practical, no-nonsense insights on the strategies that influence whether your practice gets found, trusted, and chosen, without relying on gimmicks or guesswork.

Episodes cover topics such as local SEO and Google Maps visibility, AI search and generative results, Google Business Profile optimization, paid search strategy, website structure and conversion fundamentals, online reviews, and reputation signals that impact patient decisions. Every discussion is grounded in real-world experience working with dental practices across the country and addresses the mistakes, gaps, and missed opportunities that quietly limit growth.

Produced by Titan Web Agency, a dental-focused marketing agency with nearly 15 years of experience, this podcast is built around clarity, execution, and results. The goal is simple: help dentists make smarter marketing decisions and avoid wasting time and money on tactics that don’t move the needle.

Visit our website to access in-depth resources and learn how to attract more patients who are actively searching for a dentist in your area.

Copyright 2026 . All rights reserved. Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Why New Dental Practices Start with Empty Chairs (7 Mistakes to Avoid)

    Why New Dental Practices Start with Empty Chairs (7 Mistakes to Avoid)
    Apr 3 2026
    We've helped dental practices launch for nearly 15 years. The ones that open with a full schedule almost always have one thing in common — they started marketing 90 to 120 days before opening, not after the doors were already open. In this episode, we walk through exactly what to build before you open and what to execute in the first 90 days after launch. What to set up 120 days out, what to activate 30 days out, what to do during launch week, and how to optimize once patients are coming in. The operational side — startup costs, licensing, compliance, buildout, and staffing — is covered in our companion guide: How to Start a Dental Practice: Costs, Licensing & Startup Checklist. This episode picks up where that one ends. What You'll Learn: Why launch timing determines whether your first month feels scheduled or stressfulWhat to build 90 to 120 days before opening — and why skipping it costs you laterHow to set up your Google Business Profile, website, and tracking before a single patient arrivesWhat paid advertising setup looks like before you spend a dollarHow to measure launch marketing by booked appointments, not rankingsThe most common launch marketing mistakes we see — and how to avoid them Key Segments: Why launch timing matters Marketing for a new practice won't produce instant results. Google Business Profiles need time to get verified. Listings and your website take time to get indexed and trusted. Paid ads need testing before performance stabilizes. Start too late and your first weeks are quiet instead of booked. Start too early without the right structure and the budget disappears before your systems are ready to convert traffic. Phase 1: 120 to 90 days before opening — building the foundation This phase is about infrastructure, not appointments. Your practice name, brand identity, logo, website, and tracking systems all need to be in place before anything else. We walk through why your dental practice branding decisions at this stage affect everything that follows — and why name, address, and phone number consistency from day one is far easier than cleaning it up later. Phase 2: 60 to 30 days before opening — building visibility This is where visibility starts to take shape. Google Business Profile setup and verification, core directory listings, local SEO foundation, and paid advertising structure all happen here. We cover why GBP category selection is one of the most underused levers in local SEO for dentists — and why most practices get it wrong. Phase 3: Launch week execution Launch week isn't the time to build systems. It's time to execute the ones you've already prepared. We walk through the go-live checklist — paid campaigns, call routing, form submissions, scheduling workflows — and why testing everything yourself before the first patient arrives matters more than most people think. Intake and conversion readiness Marketing generates attention. Your team converts it into scheduled appointments. We talk about why the front desk is the highest-leverage marketing investment in a new practice — and why training your team on new patient calls before you spend a dollar on ads is the most cost-effective improvement you can make before opening. Phase 4: First 90 days after opening Once patients are coming in, the focus shifts from activation to optimization. We cover the metrics that actually matter — cost per booked patient, conversion rate, show rate — and why scaling based on data beats scaling based on optimism every time. For broader strategies beyond the startup phase, see our guide on how to attract new dental patients. What a realistic ramp-up looks like Month one is a learning phase. Expect variability. Month two and three is where patterns emerge and performance stabilizes. We walk through what to expect at each stage — and why practices that change strategy every few weeks end up back at square one. Common launch marketing mistakes Waiting too long to start. Skipping tracking setup. No defined intake process. Overspending before performance stabilizes. We go through the mistakes we see most often and what to do instead. Conclusion The difference between a strong first month and a stressful one almost always comes down to lead time. Get your website live, your Google Business Profile verified, and your tracking in place before you open. Build demand while construction is still wrapping up. When timing and sequencing are right, your first week includes scheduled patients — not silence. For the operational side of opening — costs, legal structure, licensing, compliance, buildout, and staffing — see our companion guide: How to Start a Dental Practice: Costs, Licensing & Startup Checklist. Read the full guide: How to Market a New Dental Practice: Pre-Launch & First 90 Days Plan
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    36 m
  • The Real Cost of Starting a Dental Practice (+ 7 Mistakes That Can Cost You $100K+)

    The Real Cost of Starting a Dental Practice (+ 7 Mistakes That Can Cost You $100K+)
    Mar 27 2026
    We've worked with dental practice owners for nearly 15 years. The ones that open on time and ramp up quickly almost always have one thing in common — they had a clear operational plan before they signed anything. In this episode, we walk through the full operational side of starting a dental practice from scratch. Costs, legal structure, licensing, compliance, buildout, equipment, staffing, and timeline — in the order things actually need to happen. If you're thinking about opening your own practice or you're already in the planning stages, this episode will help you understand what needs to get done, what it'll likely cost, and where most dentists lose time and money. The marketing side of opening — pre-launch visibility, Google Business Profile setup, paid advertising, and your first 90 days — is covered in our companion guide: How to Market a New Dental Practice: Pre-Launch & First 90 Days Plan. This episode covers everything that comes before that. What You'll Learn: Whether a startup or acquisition makes more sense for your situationWhat it actually costs to open, broken down by practice sizeHow to structure financing and what lenders need to seeWhich legal entity to form and why it mattersEvery license, permit, and compliance item required before you can see patientsHow to select, negotiate, and build out your locationEquipment, technology, and practice management softwareStaffing structure and timingThe most expensive mistakes new owners make Key Segments: Startup vs. acquisition: which path is right for you Both work. Starting from scratch gives you full control over design, systems, and culture — but you're carrying debt with no revenue during construction. Buying gives you immediate cash flow and an existing patient base. We walk through when each option makes the most sense. What it actually costs to open a dental practice The number you hear most is $200,000 to $500,000. That range is accurate and practically useless for planning. We break down actual costs by operatory count and cover the three variables that move the number more than anything else: location, condition of the space, and equipment choices. Financing your startup Most dentists qualify for 100% financing — but lenders are evaluating more than your clinical production potential. We cover conventional dental loans, SBA 7(a) programs, and equipment financing, and when to start the process (earlier than most people think). Legal structure and entity formation Your entity type affects taxes, liability protection, and your ability to bring in partners down the road. We cover PLLCs, professional corporations, and S-Corp elections — and why confirming what's available in your state before filing anything is non-negotiable. Licensing, permits, and compliance This is where startups get caught off guard. We go through every required registration, the compliance items that consistently fall through the cracks, and why delaying any of it can push your opening date — or put you in violation from day one. Location selection and lease negotiation Location is one of the two or three decisions that will have the most lasting impact on your practice. We cover how to evaluate a market, why retail visibility accelerates patient acquisition, and how to use your leverage as a dental tenant to negotiate better terms. If there's a significant DSO presence in your market, check out our post on how independent dentists can compete with DSOs. Equipment, technology, and practice management software We walk through core equipment requirements, startup cost ranges, and what to evaluate before committing to a practice management platform. Choosing software that can't scale with your practice is a costly mistake. Staffing: who to hire, when, and in what order Hire too early and you burn working capital before your first patient. Hire too late and you open understaffed. We cover the core early roles, realistic compensation benchmarks, and the timing that keeps your reserve intact. Day-one operational readiness Opening day isn't when you finish building your systems. We walk through everything that needs to be fully in place and tested before your first patient walks in. A realistic startup timeline Most practices complete this in 10 to 12 months. We walk through the full phase-by-phase timeline and the delay points we see most often — permitting, equipment backorders, and financing re-approvals. The most expensive mistakes new owners make From cutting the working capital reserve to signing a lease without negotiating, we cover what costs new owners the most. Including one that has nothing to do with operations: ignoring dental marketing until after you open. SEO takes 6 to 12 months to produce results in most markets. Treating it as something to figure out later is one of the most common and costly mistakes we see. Conclusion Most dental startups don't struggle because of clinical skill. They struggle because the ...
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    24 m
  • Why Your Dental Practice Ranks on Google Maps but Not in AI Answers

    Why Your Dental Practice Ranks on Google Maps but Not in AI Answers
    Mar 13 2026
    AI-powered search is changing how patients find dental practices — and most dentists don't realize it yet. Instead of typing "dentist near me," patients are increasingly starting with a question. They ask ChatGPT or Google AI Overviews directly, read the generated answer, and make decisions based on what comes up. That shift changes everything about how your practice gets discovered. In this episode, we break down why a dental practice can rank well in local search while still being completely invisible in AI-generated answers. We cover how AI systems interpret information across the web, which signals matter, and why a strong Google Maps presence doesn't automatically translate into AI visibility. If you're investing in local SEO and wondering why you're not showing up when patients ask AI tools for recommendations, this episode is for you. What You'll Learn Why strong local rankings don't automatically translate into AI visibilityHow AI systems evaluate credibility and expertise across the webWhich signals influence whether your practice gets mentioned in AI answersWhy content clarity and topical depth matter more than you might thinkHow inconsistent information across platforms creates visibility gapsHow to tell whether your practice is missing from AI-generated answers Key Segments Why AI search is changing patient discovery Patient search behavior is shifting toward question-based discovery. Many patients now ask AI tools direct questions about dental care before they ever look at a local listing — which changes when and how your practice needs to be visible. How AI systems decide which dentists to mention AI systems don't just look at who's closest. They pull information from multiple sources across the web and look for signals that indicate credibility and expertise. We walk through what those signals are and how they influence which practices get referenced. For a deeper look at what AI tools are actually looking for, check out our post on how to improve your dental practice visibility in AI results. Why strong local rankings don't guarantee AI visibility Local SEO focuses on geographic relevance. AI-generated answers rely more heavily on informational clarity, topical coverage, and credibility signals. These are different environments, and what works in one doesn't automatically carry over to the other. We break down why in detail in our local SEO guide for dentists. Common reasons your practice may not appear in AI answers Even when local rankings are strong, several factors can limit AI recognition — including thin service pages, inconsistent information across platforms, unclear service positioning, and fragmented authority signals. If you're not sure where you stand with local search rankings, that's a good place to start. We go through the most common issues we see in this segment. How to identify a visibility gap You don't need advanced tools to figure this out. We walk through a simple process for comparing how your practice appears in local search versus how (or whether) it appears when someone asks an AI assistant the same question. Why consistent information across the web matters Your website, directories, professional profiles, and business listings all contribute to how search engines and AI systems understand your practice. When that information is consistent, you become a clearer digital entity and easier to reference. When it's fragmented, you create confusion that works against you. How topical authority influences AI recognition Practices that clearly explain their services, answer patient questions, and publish educational content give AI systems more to work with. That depth makes it easier for AI to recognize and reference your practice when it's generating an answer. We go deeper on this in our post on GEO and dental visibility in AI results. Conclusion Ranking well in Google Maps is great! However, it's not the whole picture anymore. AI-generated answers depend on a different set of signals: how clearly your expertise is represented, how consistent your information is across the web, and how much depth your content actually provides. When those signals align with your local SEO foundation, the gap between local search visibility and AI recognition starts to close. That's what we help dental practices build. What else do you need from me to put this together? If you're ready to get help with your local SEO or AI visibility, check out our services. Read the full guide: Why Your Dental Practice Appears in Local Search Results but Not in AI Answers
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    12 m
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