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Publisher's Summary

Rick Pitino is the hottest coach in America. Famous for his remarkable successes with the basketball teams he has trained, Pitino is a widely admired master at transforming lackluster, underachieving players into lean, competitive winners. Off the court, Pitino has taken his message to the corporate world, each year teaching thousands of people in companies across the America how to apply his wildly successful coaching strategies to business. Now, in Success Is a Choice, Pitino is ready to let everyone see what his players and those in his seminars have been exposed to for years: the warmth, humor, and road-tested motivational techniques that will help them to develop mental toughness, enhance their self-esteem, and learn how they can exceed their own potential. No matter how you spend your time (in business, teams, classrooms, or just everyday living) Success Is a Choice will be your own personal coach, urging you on to achieve peak performance.

How does Pitino motivate people? There's no question that he has immense personal charisma and superb coaching strategies. Yet what sets him apart is his ability to spur his people on to achieve far more than is expected of them. His core belief, honed through his coaching in a variety of situations for over twenty years, is that everyone can achieve things they never thought possible. He maintains that most of us continually undersell ourselves, routinely settle for less than we deserve, and grow conditioned to thinking that we can't attain the goals we set for ourselves. Beginning with the four elements crucial to any achievement, Togetherness, Esteem, Attitude, and Mental Toughness (TEAM), Pitino systematically overturns this negative conditioning and replaces it with ten concrete steps to building a winning life. This remarkable author, with a terrifically compelling message, will make Success Is a Choice one of the biggest business/self-improvement audiobooks of the year.
©1997 Rick Pitino (P)1997 Random House Audio

Critic Reviews

"Pitino maintains a straightforward, bottom-line approach to reach his audience. The listener becomes captivated by his anecdotes....Pitino is a born leader and motivator. His frank discussions are full of wit, practicality, and sarcasm....All of these simple yet clever philosophies can be applied to real life in any field." (AudioFile)

What members say

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Audible.com Reviews
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Amazon Reviews
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  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Awesome message & example of what's possible!

Loved it! I'm not a Kentucky or Louisville fan, but just became a Rick Pitino fan. What a great message. Really enjoyed the Audible experience.

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

Hard work pays off

Pitino's book is a simple to understand process of achieving higher goals.
I recomand it to athletes and business professionals.

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great Book!!! Applies to everyday living.

Would you consider the audio edition of Success Is a Choice to be better than the print version?

N/A

What was one of the most memorable moments of Success Is a Choice?

Love the life lessons

What does Rick Pitino bring to the story that you wouldn’t experience if you just read the book?

Rick Pitino's voice is great

What did you learn from Success Is a Choice that you would use in your daily life?

Everything

Any additional comments?

I will keep this in my audible library for a long time.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

No Bull!

Rick Pitino doesn't mess around. He gets to the point. No sugar coating. Hard truth

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
  • Franklin
  • Houston, TX, United States
  • 08-27-12

Must Hear

Would you recommend this audiobook to a friend? If so, why?

Even though I have heard a lot of what has been said in the audio it was good to hear it, again.

What did you like best about this story?

He related some examples to his point.

Which scene was your favorite?

Mashburn Story

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Gavin Nolan
  • 09-09-18

Enjoyable and beneficial

Enjoyable. I'm definitely better off and geared up to achieve my personal goals. I recommend