Spotify Profits 2.0

Music Marketing and Business Strategies for the New Singles Economy

By: Chris Greenwood

Narrated by: Chris Greenwood

Length: 3 hrs and 2 mins

Publisher's summary

Spotify has changed the way we listen to and share music in a dynamic, profound, and irreversible way. Fans across the world can access songs, albums, and entire back catalogs at the click of a button, and the artists behind the music get paid for every one of those streams.

Isn’t that incredible? Music labels are no longer a necessity. The power is in the creators’ hands more than ever before.

But it isn’t just a case of releasing a song onto Spotify and hoping for the best. With over 60,000 new songs being uploaded to Spotify each day, the main question for the contemporary musician is now this: How do you get your music heard in such a crowded marketplace?

Enter Chris Greenwood, the award-winning Canadian rock artist Manafest.

With a million monthly Spotify listeners and 130 million streams, Chris knows how to harness the power of this incredible music sharing platform. He understands how to trigger the algorithm, how to pitch and get added to editorial playlists, and how to co-create with other artists to enhance your profile and your reach. He’s a virtuoso of marketing and promotion, and his Waterfall Release Strategy (shared in detail in the book) has been one of the keys to his own phenomenal success on Spotify.

But mostly, Chris knows how to reach people. And in this era, if you want to be both a financially lucrative and creatively fulfilled musician, you need to build a fanbase and keep it growing. That’s how you get streams, and that’s how you make a profit on Spotify.

This book is the result of over a decade of careful research, thoughtful experimentation, and ultimately, the mastering of Spotify.

Chris’ career has grown in tandem with rise of Spotify, and there is no better, more inspiring, or more direct guide for your journey into the new singles economy than this.

©2023 Chris Greenwood (P)2023 Chris Greenwood

If you believe in your music, you need this

The dreaded and mysterious algorithm is no longer to be feared! This book is the perfect introduction to cracking the code for getting your music heard on a larger scale. And in this day of noise, noise and more noise, that is no easy feat. If you’ve been mystified by how to gain a fan base, how to find your tribe of people who want what you and only you have to offer, I highly recommend you start with this book. When you’re ready, advance to the other tools Chris has to offer. You won’t regret it.

I never realized the shift till now

This book highlights the shift towards a singles economy in the music industry and the importance of focusing on marketing individual songs instead of full albums. I was blown away by the insights on the power of playlists in driving music discovery and the need for artists and labels to understand how to get their music on popular playlists. The book also emphasized the importance of data analytics in understanding listener behavior and tailoring marketing strategies to specific audiences.

What really stood out to me was the section on the rise of the singles economy. As a music lover myself, I've noticed that I tend to listen to individual songs rather than entire albums. It was fascinating to hear how this shift has affected the music industry and the strategies that artists and labels need to employ to succeed in this new economy. The book provided practical tips on how to get your music on popular playlists and how to use data analytics to tailor your marketing strategies to specific audiences.

Overall, I highly recommend this audiobook to anyone interested in the music industry, whether you're an artist, label executive, or just a music fan like me. The insights provided in this book are invaluable and will help you understand how to succeed in the ever-changing music industry.

Make Money and Reach a Bigger Audience

I don’t know of a single musician that doesn’t want to reach a bigger audience and make money. Spotify Profits 2.0 is an outstanding book that offers a wealth of practical insights that readers can put into action right away. I highly recommend this book to anyone looking to gain a deeper understanding of the music streaming industry. It delves into the reasons why artists should embrace this new medium, and offers valuable guidance on navigating the intricacies of getting your music heard and promoted on Spotify playlists. Whether you're a seasoned musician or just starting out, the information provided in this book is sure to be of great benefit.

If you've made a great record, read this book!

If you recorded a great record, don't have a record deal, and you want people to listen to your music, read this book! It is very practical, and at times aggravating, as you will learn that promoting your great music In today's very different music environment, is really hard work..., but it can be done! Dive in!

Lots of actionable advice!

Lots of actionable advice - great for getting motivated to get your music out there!

SO Informative!

Serendipity was responsible for me happening upon this audiobook. Once downloaded,I couldn’t stop listening.
You see I’m a frustrated singer-songwriter and the information in this book may well put an end to that.
I now know I need a “tribe”, that “fortunes are in the follow-ups” and I I’m much more familiar with the workings of Spotify in general.
I love that the author narrates the audio himself.. he sounds so excited to be passing on the advice!
Helpfully signposts to relevant resources.
My next task:- Spotify for artists app.
Thanks,Manafest.

More of a rant and subtle sails pitch

Good content here, but much of it is a rant. If you're looking for educational material, look elsewhere. Little subtle sails pointers sprinkled throughout. That turned me off.