The Pubcast with Jon Loomer

De: Jon Loomer
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  • Resumen

  • Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
    2012-25
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Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
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Episodios
  • The Four Traits of Successful Advertisers

    The Four Traits of Successful Advertisers
    Apr 23 2025

    After 13+ years of working with Meta advertisers, Jon has identified four key characteristics that separate successful advertisers from those who struggle. It's not about tactics - it's about your approach to complexity, change, learning, and responsibility.
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    11 m
  • Is Your Campaign Objective Irrelevant?

    Is Your Campaign Objective Irrelevant?
    Apr 16 2025

    Advertisers often misunderstand what campaign objectives actually do. Jon explains why saying you're running a "sales campaign" or "traffic campaign" is misleading.
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    8 m
  • Why Your Performance Goal Changes Everything

    Why Your Performance Goal Changes Everything
    Apr 9 2025

    Your performance goal defines everything about your Meta ad delivery - who sees your ads, what quality of results you get, and which placements are used. Jon explains how the algorithm interprets each goal and why some lead to far better outcomes than others.
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    9 m
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Wise Owl

When I think of Jon I think of a wise owl. I have been in digital marketing since 2009 and of all the marketing experts I have learned from, he is one of only a few who have been faithful to their topic. He is the first person I think of when I have a Facebook problem to solve... because he has answers. He is patient and objective. He just says it like it is. When Facebook changes the algorithm, he is the first person that I hear it from. When something new begins to work, he is the first person I hear it from. When something stops working, he is the first person I hear it from. And if I could only pick one of his free content sources, I would pick the Pubcast. It is like a mini masterclass on whatever the topic is. More wisdom packed in than meets the eye.

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