The Pubcast with Jon Loomer Podcast Por Jon Loomer arte de portada

The Pubcast with Jon Loomer

The Pubcast with Jon Loomer

De: Jon Loomer
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 Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...2012-25 Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Don't Get Emotionally Attached to Your Ads

    Don't Get Emotionally Attached to Your Ads
    Jul 9 2025

    Advertisers create separate ad sets and complex testing strategies because they're emotionally attached to their ads and want to ensure they get shown. Jon shares a fishing analogy to explain why this attachment is hurting your results and what you should focus on instead.
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    8 m
  • Your Stubbornness Is Killing Your Results

    Your Stubbornness Is Killing Your Results
    Jul 2 2025

    Meta advertising has changed dramatically since iOS 14, but many advertisers are still clinging to their old targeting strategies and complex campaign structures. Jon shares his own painful evolution from stubborn micro-targeting advocate to algorithmic believer, and explains why resisting change will make you irrelevant.
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    10 m
  • Correlation, Causation, and Meta Ads Mistakes

    Correlation, Causation, and Meta Ads Mistakes
    Jun 25 2025

    When you change your targeting and results improve, or implement GA4 integration and performance tanks, it's tempting to assume one caused the other. Jon explains why advertisers constantly mistake correlation for causation and what you should do instead of jumping to conclusions.
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    9 m
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When I think of Jon I think of a wise owl. I have been in digital marketing since 2009 and of all the marketing experts I have learned from, he is one of only a few who have been faithful to their topic. He is the first person I think of when I have a Facebook problem to solve... because he has answers. He is patient and objective. He just says it like it is. When Facebook changes the algorithm, he is the first person that I hear it from. When something new begins to work, he is the first person I hear it from. When something stops working, he is the first person I hear it from. And if I could only pick one of his free content sources, I would pick the Pubcast. It is like a mini masterclass on whatever the topic is. More wisdom packed in than meets the eye.

Wise Owl

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