The Pubcast with Jon Loomer Podcast Por Jon Loomer arte de portada

The Pubcast with Jon Loomer

The Pubcast with Jon Loomer

De: Jon Loomer
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Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...2012-26 Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Do You Need to Warm Up a New Ad Account?

    Do You Need to Warm Up a New Ad Account?
    Apr 15 2026

    Today's question is about whether a brand new ad account, Facebook page, and pixel need any special treatment before running sales campaigns. Conventional wisdom says to build followers first, run awareness campaigns, or season the pixel with top-of-funnel activity. Jon explains why these recommendations are nonsense and often counterproductive, how building low-quality engagement early can poison your remarketing audiences, and why optimizing for purchases or leads from day one is the fastest path to real results.

    Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.
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    4 m
  • Stop Hiding Your Ad Account from Clients

    Stop Hiding Your Ad Account from Clients
    Apr 13 2026

    Agencies that hide ad accounts from clients claim their campaign setup is proprietary, but modern best practices mean minimal campaigns and simplified structures that aren't worth hiding. The real value an advertiser brings isn't something a client can copy by looking at your settings. Jon explains why hiding your work destroys trust, why the fear of being replaced means you need to rethink where you add value, and why using the client's own ad account and assets is better for everyone.
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    6 m
  • Can Your Audience Be Too Niche for Meta Ads?

    Can Your Audience Be Too Niche for Meta Ads?
    Apr 8 2026

    Today's question is about whether a niche B2B audience can be too small for Meta ads to work effectively. Any business with a large enough real-world market to be profitable has an audience on Facebook and Instagram, so the issue isn't reach. The real question is whether Meta advertising will be worthwhile. Jon explains why no business is technically too niche for Meta, how success depends on creative, offer, lead qualification, and follow-up rather than targeting, and why the cost and quality of leads compared to their overall value is what determines if it's worth it.

    Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.
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    3 m
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When I think of Jon I think of a wise owl. I have been in digital marketing since 2009 and of all the marketing experts I have learned from, he is one of only a few who have been faithful to their topic. He is the first person I think of when I have a Facebook problem to solve... because he has answers. He is patient and objective. He just says it like it is. When Facebook changes the algorithm, he is the first person that I hear it from. When something new begins to work, he is the first person I hear it from. When something stops working, he is the first person I hear it from. And if I could only pick one of his free content sources, I would pick the Pubcast. It is like a mini masterclass on whatever the topic is. More wisdom packed in than meets the eye.

Wise Owl

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