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Publisher's Summary

Ever wonder who was the first kid to keep a wallet on a big chunky chain, or wear way-too-big pants on purpose? What about the mythical first guy who wore his baseball cap backwards? These are the Innovators, the people on the very cusp of cool. Seventeen-year-old Hunter Braque's job is finding them for the retail market.

But when a big-money client disappears, Hunter must use all his cool-hunting talents to find her. Along the way he's drawn into a web of brand-name intrigue, a missing cargo of the coolest shoes he's ever seen, ads for products that don't exist, and a shadowy group dedicated to the downfall of consumerism as we know it.

©2004 Scott D. Westerfeld; (P)2005 Random House, Inc. Listening Library, an imprint of the Random House Audio Publishing Group

Critic Reviews

"Teens will inhale this wholly entertaining, thought-provoking look at a system fueled by their purchasing power." (Booklist)

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What members say

Average Customer Ratings

Overall

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Performance

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Story

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  • Overall
    5 out of 5 stars
  • Denise
  • Fresno, CA, USA
  • 01-02-07

Great for the whole family!

Our family listens to audiobooks while on road trips. It is challenging to find books the whole family can listen to. (there are no "ratings" on book/audiobooks - something I would like to see) Anyways, we all loved this book: 12yo,17yo,#2 48yos. Scott Brick is excellent as a reader with just the right amount of sarcism. The book is very funny and the plot entertaining. It was fun figuring out the companies that were being referred to and the facts presented were interesting.

2 of 2 people found this review helpful

  • Overall
    5 out of 5 stars
  • Maddy
  • Dulles, VA, USA
  • 03-15-06

Totally Cool

So Yesterday is so different from all of the books I've ever read that it's great. It's totally new! Hunter is a 17-year-old 'cool hunter', a person who looks for new things in 'cool' to sell to the big corporations. One of the best things in this book is that there's no product placement, with the exception of Google, and the author lets you know what he's talking about by describing the product in a way that anyone with any knowledge at all of popular culture will recognize. Also, he integrates interesting facts into the book without making it boring or drawn out, and they all have some relivence to the plot. I listened to this book twice, and on the second time I still couldn't put it down. You feel that you really know the characters by the end. Even though the plot has a lot of strange events, it'd hard to remember that someone made it up!

2 of 2 people found this review helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
  • Jakhara
  • san francisco, CA, United States
  • 07-23-12

What a surprise. This was great.

What made the experience of listening to So Yesterday the most enjoyable?

After reading the Uglies series, I thought I might give this one a try. It was well paced, fun, and thought provoking. If u are on the fence, give this book a listen.

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars

Excellent

This book is extremely well suited to audibooks with its first-person story telling, side notes, and sarcasm. Whiles the reader's voice is a bit too mature for the teenage character, it is a well-paced voice that is easy to listen to. This book was a good choice for a roadtrip with my fashionista friend.

1 of 1 people found this review helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
  • Jean
  • Ottawa, ON, Canada
  • 12-06-11

Fairly current. Nice to listen to with a teenager

Would you listen to So Yesterday again? Why?

It was enjoyable but I wouldn't listen again.

Was this a book you wanted to listen to all in one sitting?

No. In fact, we had long periods between car trips when we did not listen and everyone was fine with just waiting.