Skincare Scandals

How the Beauty Industry Lies to Your Face

By: Joseph Ejike Ojih

Narrated by: Virtual Voice

“Skincare Scandals: How the Beauty Industry Lies to Your Face” is a fearless, emotionally charged exposé that peels back the glossy surface of the global beauty empire. With sharp storytelling and psychological insight, Joseph Ejike Ojih (Ph.D.) reveals how the skincare industry—worth more than $650 billion—sells far more than lotions and serums: it sells identity, self-esteem, and the illusion of perfection. From the birth of beauty marketing in the early 1900s to today’s filtered Instagram culture, Dr. Ojih traces how words like miracle, clinical, and luxury became modern prayers whispered to the mirror. He exposes how corporate science blurs into theater, how “flawless skin” became synonymous with moral worth, and how consumers, chasing the promise of radiance, are both victims and participants in a billion-dollar ritual of self-doubt.

Drawing on psychological research, real-world data, and human stories from every corner of the globe, “Skincare Scandals” confronts the uncomfortable truth that we buy beauty not out of vanity but out of longing—for attention, for acceptance, for proof that we matter. It is both an accusation and an absolution: a cultural confession that dares readers to look past the product, past the promise, and finally see the person in the mirror.