Shtick to Business

What the Masters of Comedy Can Teach You About Breaking Rules, Being Fearless, and Building a Serious Career

By: Peter McGraw

Narrated by: Peter McGraw

What do comedians know about killing it in business? Just ask a behavioral economist who teaches MBAs by day and decodes comedy by night. Dr. Peter McGraw - a business school professor, professional speaker, and founder of the Humor Research Lab (aka HuRL) - translates the genius and madness of the world's funniest people into powerful prescriptions for professional success.

Drawing on cutting-edge research, case studies, and his own comedy successes (and failures), Peter reveals surprising business lessons from the masters of comedy:

• What Bill Murray and Groucho Marx know about career management
• Why Dave Chappelle and Joan Rivers are a blueprint for brand building
• What Tina Fey and Amy Poehler can teach you about leadership and teamwork
• How Jerry Seinfeld's daily rituals made him the wealthiest comic alive

The insights in Shtick to Business will help you improve innovation and outsmart the competition. You'll build new skills - enhanced creativity, better decision-making, and a marketing mindset - to launch a business, tackle tough management problems, and build a serious career. And you'll never have to tell a joke.

©2020 Peter McGraw (P)2020 Peter McGraw

Shtick to a different book

Comprised of common sense business tips that read more like a bad self-help book. Was at least hoping for a more entertaining back story, but was lackluster. On top of this, the comedian who chimed in throughout the book was lame.